Anta Said It Has Become The World'S Third Sporting Goods Group.

In June 19th, Anta group announced the news through official channels that in June 18th, with the theme of "condensing the heart and strengthening the spirit, creating and creating innovation", the chairman and chief executive officer of the Anta group's board of directors and chairman of the board of directors of the AMF group, Ding Shi Zhong, showed that when I started my business, I started from 500 thousand, and now Anta group has become the world's third and China's first sporting goods group, creating more than 100 thousand jobs in sixth.

Data show that in 2018, Anta group achieved revenue of 24 billion 100 million yuan, running more than 40 billion, and selling about 70000000 pairs throughout the year. Gym shoes And 100 million pieces of clothing, accumulated taxes over 20 billion yuan, directly create more than 100 thousand jobs, and the market value exceeds 100 billion in the top three of the global industry.

In recent years, Anta group has established "single focus" and "multi focus". brand "All channels" development strategy, it has owned Anta, Fei Le, Desanto, and so on many well-known sports brand.

In March this year, an investor consortium led by Anta sports completed the acquisition of amamin sports company, officially opening the process of globalization.

At the same time, Ding Shizhong also pointed out: "the Chinese brand must go from" made in China "to" create in China ", and the fundamental way out is" innovation and upgrading ". Along the way, Anta has gone through four stages through its innovation and upgrading: 1 manufacturing, 2 creating brand, 3 retail spanformation, 4 brand development, and every spanformation is subverting itself.

Take Anta products as an example. In the past, everyone thought that Chinese brands could only be sold at low prices. But last year, a basketball shoe made by Anta sold us $160 in the US, and we had to queue up for it. A record of $199 a year will be set for sale this month.