How Did Lining Last Year Get A Record High In Revenue In The First Half Of Last Year?

In June 22nd, Lining will be on the Paris fashion week again, following last year's first China campaign. brand Landing on the second stage after Paris fashion week.

In 2018, Lining fashion week's products went to the international stage, and it was the symbol of its return to the peak. As of December 31, 2018, the annual operating income of Lining increased 18.45% to RMB 10 billion 511 million yuan, and net profit increased 39% to 715 million yuan. In more than 10 years, revenue in 2003 exceeded 1 billion, broke through 2 billion in 2005, broke through 3 billion in 2006, broke through 6 billion in 2008, broke 8 billion in 2009, and achieved 9 billion 455 million yuan in the Chinese market to catch up with ADI and 2010, and reached the peak. It can be said that the brand remolding began in 2010, and it has gone through many difficulties. Lining spent 8 years to give a satisfactory answer. Then, in the end of the first half of 2019, how did Lining make persistent efforts and what positive signals did he send? Follow China Clothing net To review Lining's first half year:

Cross border marketing, Lining and Debang express jointly launched clothing

As a strategic partner of CBA, Lining launched a series of joint sports suits and T-shirts with Debang express during the CBA all star game. It is worth mentioning that Debang express is also the top sponsor of this CBA All-Star Weekend three points finals.

This series of clothing is mainly yellow / white color, and printed with Lining and Debang express signs, and printed DHP express orders and barcodes. In addition to the introduction of joint clothing, in January 10th, Lining and Debang express held a 3V3 flash basketball match at the Shunde spanportation center in Debon, and the players were also wearing the joint clothing for Guangzhou.

Lining also plans to share a lot of gold nuggets.

At the 2019 China hero league competition ecological leaders summit recently held, the extraordinary Chinese sports CEO Li Qilin first appeared in the Snake league's "family" for the first time in the League of professional league matches (LPL). It is worth noting that Li Qilin is the nephew of Lining, chairman of the gymnastics Prince and Lining Sports Products Co., Ltd. (hereinafter referred to as Li Ning Co), and serves as executive director of Li Ning Co.

"Acquisition of Snake is just the first step for Lining to enter the competition, and there will be more perfect layout planning thereafter." Li Qilin told reporters. It is understood that the unusual Chinese sports opened the acquisition plan for Snake at the end of last year, but it is only now that the handover is completed.

Lining signed India badminton Srikant, sponsorship contract 4 years 33 million

In January 15th, according to SportsPro Media, Chinese sports brand Lining reached a sponsorship agreement with Srikanth Kidambi, India's top male badminton player. (Srikanth Kidambi). The two sides have signed a sponsorship contract with a total price of 350 million India rupees (about 33 million 470 thousand) for 4 years.

Srikant (now ranked eighth in the world) defeated Lin Dan in the 2014 China open and won the first prize in the world badminton men's singles world in 2018. He became the second India player to sit in the world's first throne after his single Neville, and also the first world male player in India's history of badminton.

Walker Lining: Fashion Week is the starting point, not the end.

New York local time on February 12th at 11 a.m., China Lining once again walked on the show of New York fashion week, with "row" as the theme, released 2019 autumn and winter series of new products. This is Lining's second fashion week in New York and Lining's third fashion week. Last year's fashion week in New York was Lining's first international fashion week. With the theme of "Enlightenment", Lining used his design to explain his unique views on Chinese culture. This year's fashion week in New York, Lining is on the way again.

In addition to New York, Paris, China Lining is stepping up its efforts to open up overseas markets.

In mid March, Shibuya, Tokyo, held the sixth atmos con. Lining took his 19 autumn winter series entitled "row" as the first Chinese sports brand to appear in atoms con, using its unique sport. Trend Style and "close contact" with young fashion lovers in Japan will lay a good foundation for the subsequent entry into the Japanese market.

Lining continued the theme of "19FW" show in New York fashion week. In the atmos con exhibition area, the earth color system was selected as the main tonal. Combined with the exhibition of mountains and train timetable, the elements of the journey between the city, nature and the two worlds were revealed. In addition to bringing 19FW single products, Lining also brought the special WOW REMIX 1/6 special packaging that had never been exposed to the atmos con site, full of sincerity.

Lining warms up second: the first 10 billion revenue in fiscal year, and nearly 40% net profit growth.

In the boom of domestic goods, Lining handed in a brilliant report.

In March 22nd, Lining, a Hong Kong stock listed company, released its 2018 financial year performance report. As of December 31, 2018, the annual revenue increased 18.45% to RMB 10 billion 511 million yuan, and net profit increased 39% to 715 million yuan.

Prior to that, Li Ning Co's highest revenue was 9 billion 778 million yuan in fiscal year 2010. Today, the company has achieved a profit of 10 billion yuan for the first time.

In March 15th, Lining's stock price hit HK $12.14, a record high in the past 8 years. By the end of March 21st, Li Ning Co's stock price has risen 39% this year, and its total market value is about HK $24 billion 900 million.

Lining Chengdu flash store leveraged "first store economy" single day sales exceeding 600 thousand yuan.

During the Qingming small vacation, which has just ended, the "China Lining" flash store located in Chengdu Ocean Pacific has created a miracle: the single day sales volume exceeds 600 thousand yuan, a record high in 30 years. In this regard, the brand business will interpret this huge success as an innovation in business mode.

On April 4th -14, Lining first introduced the idea of "row" to China and set up a flash shop. As the first stop of China's Lining global "China" and the first place of the new products, many of the new blockbuster products and big heat products exposed in the fashion week of New York are limited in the way of "geographical restriction" in Chengdu Ocean Pacific. "China Lining" pushed Chengdu's "first store" level to a new height with bold creativity.

Lining, China launched a parentage tour to join Changlong group

Recently, Lining YOUNG (belonging to the Lining group) Children's wear brand To join forces with Changlong group to launch Limited Edition IP customized children and parent sports sportswear, which not only brings more comfortable, safe and creative tourism products to consumers in Changlong tourism resort, but also marks the two group's opening up of strategic cooperation at the brand level.

The necessity of business development Lining first built a factory

In May 22nd, Lining group's Guangxi supply base was officially launched. Lining, chairman and acting CEO Lining of the board of directors, said that its position is inclusive. Material Science , Gym shoes Sportswear and other R & D and manufacturing cluster supply base. This is the first time since Lining was founded in 1990 that he built his own factory and entered the manufacturing link of the upper reaches of the sporting goods supply chain.

Unlike several domestic brand rivals, Lining used to outsource production models. The brand of Jinjiang, represented by Anta and XTEP, was built by self built factories and began to take the road of branding. It began to cooperate with other factories in the process of scale development. At the beginning of Lining's establishment, it was brand driven. It had always outsourced production. Now self built factory is also an inevitable choice for business development.

How does 90's Lining find 90 after Tmall?

Just before Tmall 618 officially launched two months ago, Lining specially opened the flagship store of "China Lining" Tmall. The symbol of "China Lining" is popular in the early days of 2018 China launched by Tmall in New York fashion week. Today, it is the breakthrough point of the Lining group in exploring the mid and high-end price range and the trend of force design. "Day"

Unlike Lining's official flagship store, "China Lining" Tmall flagship store shows Lining's most powerful flagship store. fashion The trend of new products, such as New York, Paris Fashion Week show, the series of series, the aurora series, the Counterflow- series, and the main Chinese wind series.

In two months, China's Lining Tmall flagship store has accumulated more than 40 thousand fans. The mainstream consumers are 18 to 25 years old, young people who prefer traditional Chinese culture and fashion trends. This also means that, apart from professional sports and popular positioning, Lining, who is working with Tmall, is capturing the younger generation with fashionable and fashionable labels.

Conclusion: This year, since the Li Ning Co first put forward the strategy of "single brand, multi category and multi-channel", it has bought Snake for 350 million months, and signed the India badminton star. Once again, it entered the international arena such as New York fashion week, Paris fashion week and so on. For the first time, Lining built her own factory and so on. In the first half of the year, she made great efforts to build up the image of the fashion movement and the trend movement, and became the vane of the 2019 domestic sports brand. As Lining himself said, "we have laid the foundation for our efforts in the past three years in 2016, 2017 and 2018. I believe we will grow very healthy in 2019 and 2020." We are confident of seeing Lining grow up healthily.