A Wave Of Sand Meets Gold At Last! Who Is More Valuable In 32 Textile And Clothing Brands?

The upgrading of consumption has prompted all kinds of shoes and clothing enterprises to move forward in the fashion consumer market. The financial data is beautiful, the brand influence is very deep, consumers are willing to pay the bill, and undoubtedly become the business results of the shoe and clothing brand in the complex economic structure.

Recently, the world brand laboratory (World) Brand (fifteenth world) brand conference was held in Beijing. The analysis report of China's 500 most valuable brands released in 2018, the brand selection threshold increased to 2 billion 352 million yuan. Electricity supplier giant Ali is among the best, and 32 textile and clothing brands have been selected. Among them, Ordos, Wei Qiao and Jin Ju are among the top three in the textile and garment industry.

The top guy: Ali's top ten, Ordos 46.

It is not surprising that Alibaba used 270 billion 592 million yuan brand value to squeeze into the top ten. Ali's volume and technological innovation have added competitiveness to it.

Founded in 1980, Erdos, the domestic wool brand elder brother, ranked forty-sixth in the list of 93 billion 158 million yuan brand value, ranking first in the textile and garment industry.

How could the Ordos be so honored? Once the financial crisis has made it struggle for transformation: cashmere sweater and cashmere products revenue declined year by year, 2 billion 713 million yuan in 2011 fell to 2 billion 187 million yuan in 2014, and in 2015 only picked up about 2000000.

Over the next few years, we changed our minds, set up high-end brands, upgraded stores, split product lines, and introduced Chanel designers.

They want to keep their parents' customers, and they want to catch up with young consumers. The brand aging makes Ordos "racking their brains" to seek new changes. In 2015, Erdos after market research, the main brand Erdos was split into four sub brands: "1436" high-end cashmere dress to attract the city's upstart; "ERDOS" delineation of the middle class, but not lose fashion, pull the big cousin Liu Wen as spokesperson; "BLUE ERDOS" close to the young consumer groups, the main comfort; "Ordos 1980", the sense of age and label properties are self-evident.

There is justice in the world, and there is always reward in return. According to China's clothing network, Erdos revenue in 2017 was 22 billion 127 million yuan, net profit was 521 million yuan, the total assets of the company amounted to 46 billion 61 million yuan, and net assets 7 billion 836 million yuan.

Wei bridge: fifteenth consecutive years, the brand value of 60 billion 572 million yuan!

Where is "Wei Qiao" sacred? It is understood that Wei Qiao (Shandong Wei Qiao Venture Group Co., Ltd.) is a super large comprehensive enterprise group mainly developed by textile and multi industry. Currently, it has 11 subsidiaries and 1 shareholding companies. Its main business is spinning, weaving, printing and dyeing, garment production, wholesale and retail, import and export business, etc.

How strong is Wei Qiao? Let's have a look at it together. In 2017, Wei bridge achieved sales revenue of 359 billion yuan, profits and taxes of 20 billion 800 million yuan, and profits 13 billion 150 million yuan. It was selected as the 500 largest in the world in 6 consecutive years, 159th in 2017, 281 in the 6 year, and 500 in Chinese manufacturing enterprises for 13 years. Since the 2004 world brand laboratory released the first report on China's 500 most valuable brands, Wei bridge has been on the list for the fifteenth consecutive year. Among the 32 brands listed in the textile and apparel industry, Wei Qiao ranked second.

The ups and downs are different: the strong fighter is the top 100.

In the past 15 years, the brand value of Jin Ba, which has entered the list, has broken through the 50 billion mark, ranking seventy-fourth in 55 billion 136 million yuan, increasing by more than 10 billion yuan compared with last year's 45 billion 89 million yuan.

Top three, selected textile and clothing brand value ranking details:

　　柒牌，第82位，品牌價值510.86億元；紅豆，第81位，品牌價值511.95億元；雅戈爾，第121位，品牌價值376.98億元；恒力，第164位，品牌價值313.82億元；七匹狼，第165位，品牌價值312.95億元；夢蘭，第196位，品牌價值231.15億元；海瀾之家，第201位，品牌價值226.57億元；北極絨，第205位，品牌價值221.75億元；波司登，第222位，品牌價值210.52億元；杉杉，第255位，品牌價值187.67億元；雅鹿，第266位，品牌價值185.26億元；報喜鳥，第296位，品牌價值152.86億元；絲麗，第303位，品牌價值150.94億元；上海絲綢，第323位，品牌價值142.46億元；羅萊，第331位，品牌價值123.87億元；雪蓮，第339位，品牌價值122.37億元；經(jīng)緯，第398億元，品牌價值73.29億元；山花，第403位，品牌價值73.04億元；寶綸，第408位，品牌價值72.65億元；莫代爾，第420位，品牌價值69.22億元；桐昆，第424位，品牌價 The value is 6 billion 775 million yuan; the 437th value of Fu Tian, the brand value is 6 billion 425 million yuan; the elite, 451st, the brand value is 6 billion 75 million yuan; three guns, 456th, brand value 5 billion 897 million yuan; conch, 470th, brand value 5 billion 209 million yuan; gold number, 475th, brand value 5 billion 82 million yuan; Busen, 5 billion 82 million position, brand value yuan yuan; Ting Mei, Wei position, brand value yuan; Semir, location, brand value yuan.

In addition, there are 10 brands of Yueda, Hongxing Erke, Anta, Lining, BELLE, 31st degree, good boy, HOSA international, start and POOVE. Among them, Anta, 193rd, 23 billion 171 million yuan, 31st degree, 334th, brand value 12 billion 324 million yuan, HOSA international, 422nd, brand value 6 billion 815 million yuan.

Regretfully, this year, del Hui and noble birds fall out of the list of the annual "Oscar prize" and "trust barometer", which are known as Chinese brands.