The Draught Is Coming! How Much Bonus Will The Whole House Customize Bring To The Home Textile Industry?

With the upgrading of consumption, the wind of fast break has been blown into the field of home decoration. The emergence of whole house customization has made people find their attitude towards life more quickly and cause a surge in the market.

However, what does the whole house customize contain? Which part of the consumer should start? Who can provide the most desirable products and services?

Let's start with the story of Xiao Lei and Zhu Kaibi, understand the whole house customization, and understand the great home culture.

One

New Beijing people's expectation of a better life

Xiao Lei, who works in the IT industry, is a college student who came out of town. After years of struggle in Beijing, he finally bought a house after thirty years. The problem is that he can hardly spare time to follow up the decoration because he is engaged in the IT industry, and his wife is pregnant because she is pregnant.

"If there is no accident, I will be so busy in the next 20 to 30 years. For me, time is more important than anything. At the same time, I am faced with many pressures such as housing loans, raising children and supporting my parents. Therefore, I need to calculate the cost reasonably and spend all my money on the knife edge. Xiao Lei said, like me, there are many people who are fighting in Beijing. We all hope that we can have a place in Beijing by virtue of high wages.

Xiao Lei said, "I have a lot of problems with decorating. I hope I can find a whole house customization company that includes hard clothes and soft clothes. But what does the whole house customize contain? From which link to start? Should I go to Hard Suits Inc or furniture company?

Because of the nature of work and physical reasons, the couple who were full of desire for the new home were hard pressed. Finally, the two people were forced by the economic pressure brought by the renting room. They chose a small self-employed Hard Suits Inc to make the house neat and safe, ordered the whole house furniture in Sophia, and bought some fast food products at IKEA. Using a month's time, the new "home" finally got together.

"This is the most efficient process and way I can think of!" Xiao Lei said he was interested in a set of tatami when he chose cabinet style in a Furniture Customization company. The design of bed, storage and leisure was very suitable for his family. However, he was somewhat dissatisfied with the mattress used in tatami matrice. He looked at the cushion just one piece, but the salesman said that the whole set came down thousands of times, plus the price of tatami, no small thirty thousand could not get down.

Because of over budget, Xiao Lei finally gave up tatami. In addition, he also hesitated on the backrest and cushion of a cardboard seat. "I want to make a card seat in the window of the living room, and use it as a floating window. After measuring the size, they say that the price of the cabinet is 1800, but the backrest and the mat are 1500. I think it's incredible. Xiao Xu, a salesperson, suggested that I choose to buy the electronic business platform. Finally, I set the mat at the price of less than 300 yuan, but the color and style did not look good."

Xiao Lei said, because not from the beginning of the whole house planning, so it can only be done, "although the furniture company provided soft clothing style and related accessories, my wife and I are very heart, but the price is painful! We have exceeded the budget in hard packing, so there is not much room for choice when it comes to soft loading. "

However, Xiao Lei did not feel dissatisfied with his life. He said, "fortunately, we are still young. This suite is just a transition. In the future, I will change rooms or buy other real estate. After the renovation process of this house, I will learn from experience and hope that the whole house can be customized at an early date. In the future, we are willing to spend more time and money in exchange for a better life experience."

Like Xiao Lei, there are many "new Beijing people" who are fighting in Beijing. Whether they are in transition or living in peace and contentment, their desire to take root in the city and plan for a better future will become an important driving force for the further development of the whole house market.

Two

"Home producers" wishful thinking

Zhu Kaibi is a shareholder and designer of the company and has many years of experience in home business.

He said that because of the vigorous development of real estate, all kinds of apartments, decoration style rooms, making most furniture in the design of relatively popular, it is difficult to meet individual requirements. Therefore, if they are the general housing customization enterprises, they will have opportunities.

Many home enterprises agree with the arrival of the whole house custom wind, and are in action.

Lao Zhu said, "the home industry is actually very interesting. Before customers choose us, we have made a lot of preparations. We specialize in solid wood customization, solid wood and planks are different, the cycle of wood is very long, the general wood needs three years of air drying and so on, so as to ensure that it does not go out of shape, some rare timber takes longer, and we need to accumulate a lot of crafts, such as European retro furniture, Chinese mahogany furniture technology is very complex, craftsmen are long-term preparations.

It is said that opportunities are always reserved for those who are prepared. For example, the old people in Hong Kong really prepared for a long time before they finally came to the custom of the whole house. Lao Zhu said, "but the draught does not mean that we will expand on a large scale. The materials are limited, the technology is required, and the products that are not qualified must not be used. We still need to step by step, and walk out of our pace along with the music of the market, just saying that the draught is coming, and we have more chances to be recognized."

But for the consumer's suggestion, where to start the whole house customization, Lao Zhu put forward his own view. In fact, the whole house customization mainly focuses on home furnishing enterprises, and there is not much relationship with decoration company. It should be said that the decoration company has not yet been incorporated into it, but it is very related to home textile enterprises.

He said that in recent years, the whole house custom like a spring breeze, the home enterprise and the home textile enterprise skillfully ties together. "I think in the whole house customization, the relationship between home furnishing enterprises and home textile enterprises is mutually reinforcing, and mutual cooperation can achieve mutual drainage." In his view, there are still some generation gap between home enterprises and home textile enterprises. They need some opportunities for in-depth cooperation.

He pointed out that when doing solid wood beds, there were customers asking mattresses, but our mattress companies had little advantage in price, the product characteristics were not outstanding enough, and the attraction to customers was not strong enough. And I heard that there are smart mattresses now. We also want to keep up with the trend. It is interesting to think about the cooperation between classical technology and smart soft clothes.

When the reporter recommended Intertextile home textile exhibition to Lao Zhu, Lao Zhu said he had not only heard about it, but also participated in it. "I am a designer, so I like to wander around and look for inspiration everywhere. In the impression of the home textile exhibition, some of the sand releases and curtain fabrics are very distinctive, accessories are also selling points, and the craft and style do not lose international brands, but at that time we did not set foot in the whole house customization, so we did not establish too many contacts. Lao Zhu told reporters, "you gave me a waking up. Maybe you can join the home textile exhibition this year to find partners. Home business has done so much work behind the scenes. If you can make the best preparations, you will have a bigger chance of winning. "

On 28-31 August this year, at the Intertextile autumn and winter textile exhibition in the National Convention and Exhibition Center (Shanghai), Lao Zhu might be able to develop new businesses.

Three

The home business of home textile enterprises

Zhou Guoxuan is the head of Zhejiang Xiao Xuan window home group. In view of the whole house customization, he put forward his own view: from the perspective of home textile enterprises, the whole house customization is a home customization solution integrating home design, customization, installation and other services, that is to say, the home business is based on large-scale production, and according to the consumer's design requirements, it makes the exclusive home suitable for consumers. To put it simply, it is custom-made before the decoration, according to the requirements of consumers for style, space customization and material requirements, and the effect map is produced, then the factory is produced, and finally installed.

With the strong wind of smart home, it is believed that home textile enterprises can cooperate with home enterprises in all aspects. In view of the way of cooperation, Zhou Guoxuan put forward such a view that the cooperation between the two sides can be carried out in all aspects. For example, when designing furniture products, home textile enterprises can match them through sofa fabrics. When the stores are listed, home textile enterprises can make perfect presentation of the storefront space through curtain and bedding matching; in the user terminal, furniture, soft bag sofa and bedding and curtain fabric, mutual integrity can create a complete overall space, making the home atmosphere more aesthetic and continuity.

He said, "in 2016, we entered into cooperation with many home enterprises, and began to integrate the design elements of furniture at the source of product design, so that the three most important products, such as curtains, wallpaper, furniture, and so on, could be unified." Of course, the matching degree between customized furniture and home textile enterprises needs to be constantly integrated in the process of cooperation, so that we can better satisfy the needs of end-users.

From consumer Xiao Lei, home industry practitioner Zhu Kaibi, and home textile enterprise manager Zhou Guoxuan's experience and views, we can see that the consumer market is a real demand for the whole house customization, and many enterprises are responding positively, so the draught is coming. How much bonus will the whole house customize bring to the home textile?

According to the insiders, the whole house customization first brings about the flow, and the whole house customization will promote cooperation between home textile enterprises and home enterprises. The drainage brought by home enterprises will further promote the further development of home textile enterprises; secondly, product upgrading; if combined with home enterprises, it will add domestic textile strength to the production design of household furniture, so as to optimize the comfort and beauty of furniture, and enhance the competitiveness of finished products. This deep penetration will widen the product line of home textile enterprises and promote the continuous upgrading of products.

A home textile practitioner said that the concept of "big home" advocated by the whole house and the home textile industry has coincided with each other. The two are intended to break the trade barriers, deepen the product line, and constantly innovate.

The home textile industry has been promoting the "big household" mode for several years, and home textile enterprises have responded to it. Besides Xiao Xuan window, there are also hearts, BABEI, and MS.

What is worth noting is that most of the top leaders of these home textile enterprises are frequent guests of the Intertextile home textile exhibition. During the exhibition, they actively convey various home culture with different fields and ideas.

As an important carrier of the big household culture, Intertextile home textile exhibition is also committed to opening up the cooperation between the industry and the lower reaches, so as to realize the active linkage of home enterprises and distributors, wallpaper dealers and even soft loading companies.

In recent years, cross border cooperation such as home textile home contact meeting has been going on. Red star, triumphant dragon, Moon Star home, China origin new town, KUKA, 100 strong furniture and other home enterprises have been seeking cooperation in the exhibition.

Whether it is the whole house custom ventilation, or the large household culture, is driven by the consumption demand of the market. I believe that with the upgrading of consumption, this trend will be closer to us, and will eventually become a popular brand in general.

On August 28-31, at the National Convention and Exhibition Center (Shanghai), the Intertextile autumn and winter home textile exhibition will be the beginning of your understanding of the whole house and the experience of a better life.