Adidas's Share Price Has Risen 47% This Year, Thanks To The Sino US Trade War.

Although the Sino US trade situation is not yet clear, the clothing and footwear market has not yet been significantly affected.

According to the data, the stock price of German sporting goods giant Adidas (Adidas) has not been shocked this year, but it is very eye-catching. From January 2, 2019 to June 26th, the stock price of Adidas rose 46.9% this year, much higher than that of Nike (Nike) of the same trade (11.46%), and it closed at 265.7 euro per share in June 27th. In addition, adidas has achieved outstanding sales performance in the Chinese market this year, with sales in the first quarter of the year increasing by 16% over the same period last year.

SocGen analysts said earlier this month that because adidas has a lower market share in the US than Nike, Adidas is in a relatively good position in the Sino US trade war. In addition, because Adidas and Nike products are mostly produced in Vietnam, they need to worry more about whether Trump will take trade pressure measures on Vietnam.

In May this year, US President Trump announced that 25% tariffs would be imposed on China's goods exported to the United States totaling about $250 billion, including footwear. Subsequently, Nike and Adidas jointly wrote a number of sports brands to the Trump administration, asking for the removal of footwear from the list of tariffs on Chinese imports, and said: "a 25% duty on footwear will have a disastrous effect on consumers, shoe companies and the entire US economy."

Although adidas has achieved outstanding results in the stock market this year, analysts at Berenberg (Goldman) and Goldman Sachs still believe that with the increase of gross margin, Adidas will further narrow the gap between Nike and valuations, and the company's stock price will still have room for growth in the future. However, the general consensus among analysts is not so optimistic.

Berenberg said: "by the trend of consumer fitness and healthy lifestyle, sportswear industry has achieved an annual growth rate of 7% over the past five years. By comparison, the annual growth rate of the general clothing and footwear industry is only 4%. Judging from the stock market, there is no clothing company that can compete with the adidas this year in terms of share price growth. Adidas has made impressive changes in the past 10 years, increased profit margins and steadily increased market share. Taking into account higher barriers to trade, Adidas will continue to grow in the future. " Author: Xu Bin