How To Open Market Demand For Eco Textiles

　　 Today, with the rapid rise of the concept of sustainable consumption, the combination of fashion and green will be a new product development idea that meets consumer demand. On the afternoon of July 4th, as one of the most important contents of the 2019 China Textile Innovation annual conference, the Design Summit of the fourth national textile product development base in 2019 and the Naia summit cellulose acetate fiber product development summit were held in the big wave fashion town of Shenzhen. The theme of this summit is "Naia development of cellulose acetate fiber products". Aiming at the consumption cognition and market demand of eco textiles, we will further explore how to integrate the concept of sustainable development and fashion trends to enhance the product development level and market competitiveness of Naia and even the whole ecological textiles.

　　 The event was jointly sponsored by China Textile Information Center, China clothing association and national textile product development center, and jointly hosted by the construction and management center of the big wave fashion town in Longhua District of Shenzhen and the Secretariat of the national textile product development base, and received the special support of Eastman (China) Cci Capital Ltd (hereinafter referred to as "Eastman"). Li Binhong, chief engineer of the national textile product development center, Chen Baojian, chief engineer of Eastman, and Liang Changwei, sales director of the Asia Pacific fiber division, and other leading experts and experts from over 200 top management and product developers participated in this forum. Chen Baojian, chief engineer of the national textile product development center, chaired the meeting.

　　 Speaking at the welcome speech, Li Binhong, director of the national textile product development center, stressed that the innovation driven technology industry, the culture led fashion industry and the responsible green industry are the new positioning of China's textile industry. It is also the fundamental follow-up of China Textile Information Center / National Textile Product Development Center (hereinafter referred to as the "center"). The center relies on the collaborative development system with the core of the national textile product development base and China's popular fabric entry enterprises. It has established a cross enterprise, cross boundary and boundless China textile fabric fashion trend research and publishing alliance and China textile fabric technology innovation alliance. It has formed an integrated innovation platform driven by the consumer lifestyle and industrial economic dynamics, guided by market demand, and driven by new materials, new technologies and new equipment, so as to promote the integration of superior resources and coordinated development of textile and garment enterprises. Through professional basic research and effective collaboration, we will promote the joint development of products with comprehensive competitive advantages in quality, cost, style, function and delivery time. The reason why the center chose Naia to be the object of promotion in 2019 is that its fiber itself has three characteristics: technology, green and fashion. At the same time, it has good silk imitation effect, comfortable function and cost performance. It fits the market demand of ecological textiles very well. The textile industry in the future must be a comprehensive competition in technology, fashion and green. We hope that in the process of product development, new technologies and new materials will be applied in the process of product development. We should not only pay attention to the specific needs of the consumer market, but also achieve the demand oriented product development, and at the same time, we can bring more unique experiences to consumers through independent innovation.

　　 Eastman, sales president of the Asia Pacific fiber division, Liang Changwei said in his speech that the cooperation between Eastman and the center is based on the rich achievements and experience of the center in the field of industrial research and technological innovation, and is based on the consensus of the center and Eastman in the direction of sustainable development. The cooperation between the two sides has not only the commercial influence of fiber promotion, but also the practical significance of promoting the transformation of the textile industry to a sustainable direction. Since its launch in Paris, France in January 2017, Naia has won the attention of the world's major fashion groups through exhibitions, forums and other industry activities. Many fashion industry brands have applied Naia products to the latest fashion series, representing Naia's fiber products into the fashion industry. Recently, Eastman and Spain INACSA reached the final purchase agreement, we can see Eastman's attention to the textile fiber market. In the future, the development and promotion of Naia products will continue to be our focus. We aim to extend the technology and products of Eastman Naia fiber products to a larger consumer group. We believe that cooperation with the long-term efforts to promote the development and transformation and upgrading of the textile industry can not only promote the dissemination and application of textile technology and industry, but also play a role of social responsibility. I hope to work with all the distinguished business representatives here and Eastman to explore more possibilities for Naia products in the field of product development.

　　 Han Junxia, technical manager of China Textile Information Center, focuses on the analysis of the development direction of Naia cellulose acetate fiber products. Based on the performance characteristics of Naia Naia cellulose fiber, combined with the latest trend of the latest textile fabrics in China Textile Information Center, the general direction of product development is extracted, and the direction of product development is carried out in the form of product development mind map and product development example, providing a more practical and reference product development direction for enterprises.

　　 Zhao Huizhou, founder and chief designer of Yi Hui fashion group, mainly discussed the application trend of environmental fiber in the clothing market. In her speech, she first expounded the demand for sustainable development of brand clothing design and corporate social responsibility. Then, starting from the market demand, it showed that the Naia styled cellulose acetate fiber has the environmental characteristics of biodegradable and degradable, and the stylistic characteristics such as skin comfort, excellent silk imitation effect and the current consumption demand. Finally, it shows the successful practice of Naia in the design and production of all kinds of garments.

Hua Wei, director of the two branch factory of Wujiang Xinmin High Fiber Co., Ltd., is more focused on the fabric design links in the product development of Naia, focusing on the experience of weaving and regenerating cellulosic filament products accumulated over a long period of time by focusing on the development and production of Naia products, as well as the experience of making full use of the advantages of Naia cellulose acetate cellulose fiber and designing and developing woven products scientifically and reasonably.

　　 Chuan Hua Chemical deputy chief engineer, Jinze, mainly elaborated the "Naia fiber" fabric printing and dyeing scheme and difficult points analysis. He embarks from the basic properties of the Naia fiber fabric, through analyzing the printing and dyeing process, optimizing the auxiliaries and dyes in the printing and dyeing production process, and then put forward the solutions to the difficult problems in the process of dyeing and printing, especially the experience of optimizing the dyestuff formula and equipment parameters, which is very practical guidance for the product development of the Naia company.

It is understood that in May 9, 2019, the center's technology extension team and Eastman's marketing, sales and technical service representatives formed the working group of Technological Innovation Alliance for Naia fiber products development, from product development, brand docking, raw materials sales and textile dyeing and finishing technology services to the alliance enterprise product development work guidance. On May 9th -24, the working group of the alliance visited 18 textile printing and dyeing enterprises in four provinces of Zhejiang, Jiangsu, Guangdong and Shandong, and jointly explored the product development of Naia fiber. During the visit, the technical backbone of the alliance and the working group of the alliance carried out a very deep exchange of the key points and difficulties in the process of spinning Naia, synthetic fiber, and so on in spinning, weaving, dyeing and finishing processes. At the same time, through communication, we got a clearer understanding of the advantages and features of Naia fiber in green and functional aspects, and understood the cognition and fabric demand of domestic and foreign brand Naia fiber, and also made clear the future direction of product development. The alliance business has highly affirmed the efficient one-stop technology service of the alliance working group.

This summit forum is not only a phased report on the work of the alliance, but also hopes that more enterprises will be able to understand Naia, and enter Naia Naia, and use our eco friendly fiber as the representative of the eco products to enrich our eco textile product development.