There Is A Strong Design And Strength To Upgrade And Upgrade The Textile Industry.

The picture shows Ma Weiguang, deputy secretary of the Zhejiang provincial Party committee, Zhejiang provincial governor Yuan Jia Jun, the leader of the second steering group of the Central Committee, Chen Jiawa, Shaoxing municipal Party committee secretary, Shaoxing municipal Party committee deputy secretary, mayor Sheng Yuechun, Keqiao Deputy Secretary of the District Committee, and district governor Zhao Rulang.

On the afternoon of July 3rd, leaders of the Zhejiang provincial Party committee, the governor of Zhejiang Yuan Jia Jun, the leader of the second steering group of the Central Committee, Ma Weiguang, the Secretary of the Shaoxing municipal Party committee, the Deputy Secretary of the Shaoxing Municipal Committee, mayor Sheng Yuechun, the Deputy Secretary of the Keqiao District Committee and the district governor Zhao Rulang came to visit the joint market of Keqiao China Light Textile City.

The picture shows Ma Weiguang, deputy secretary of the Zhejiang provincial Party committee, Zhejiang provincial governor Yuan Jia Jun, leader of the second steering group of the Central Committee, Chen Jiawa, Secretary of the Shaoxing municipal Party committee, Shaoxing Municipal Committee, mayor Sheng Yuechun, Keqiao Deputy Secretary of the District Committee, Zhao Rulang, and other leaders.

The Deputy Secretary of the Zhejiang provincial Party committee and Zhejiang provincial governor yuan Jun Jun and his colleagues made a deep and comprehensive investigation and Study on the business environment and development direction of the relevant enterprises during the visit. In particular, in the textile shops of mare Shang, the leading group and the merchants conducted an in-depth conversation, not only asking about the business status of the shops, but also actively encouraging merchants to turn the idea of fashion innovation and development into pragmatic actions, speeding up the upgrading and upgrading of the textile industry's innovative industrial chain, and increasing the added value of the products. Yuan Jun Jun, deputy secretary of the Zhejiang provincial Party committee and governor of Zhejiang Province, stressed: "the bigger the space we go upwards". Ms. Chen Lihui, the head of the textile shop, also responded by saying that she is making vigorous efforts to readjust her development and will focus on garment design in the future. research and development Up.

The picture shows Chen Lihui, deputy secretary of the Zhejiang provincial Party committee, Zhejiang provincial governor Yuan Jiajun, leader of the second steering group of the Central Committee, Chen Jiawa, and the director of Keqiao Textile City joint market.

Reporters found that the Deputy Secretary of the Zhejiang provincial Party committee and Zhejiang provincial governor Yuan Jia Jun and his colleagues visited the merchants only during the visit to the shop. They only had a detailed understanding of the status and development of the textile industry for a long time. Why did the leading group choose Michael to stay in the textile industry? In the evening, the reporter returned to the fashionable textile shop with questions, and MS. Chen Lihui, the head of the textile shop, happily accepted it. Global Textile Network Reporter's interview.

Ms. Chen Lihui, the head of the textile shop, interviewed by reporters.

Finding the right position and integrating fashion and creativity into the industrial chain

It is understood that the textile, known as "Shaoxing rice Textile Co., Ltd.", is a diversified design and product development and production organization. It has been engaged in the textile industry for more than 20 years, specializing in the production of high-density interwoven men and women fashion fabrics. The company pays attention to the development and quality of products, and checks the products from raw materials, processing to finished products, ensuring the quality of products is stable. In addition, it regularly inspects the domestic and foreign markets, gets the latest trend information and integrates products. The company's products mainly consist of three parts, namely windbreaker, shirt and feather. The main line is comfort, leisure and fashion. It shows the combination of fabric and clothing, and meets the diversified needs of clothing design through different styles and characteristics of fabrics.

The picture shows the textile store in Keqiao (336, 1 floor, C District, China Light Textile City).

Chen Lihui told reporters that at first, his parents sold cloth in Fujian and worked there for several years. Under subtle influence, she has a keen sense of smell in business and business, and understands some of the ways in the clothing industry, and has come to Keqiao's textile industry gathering area. In 2011, she founded the "textile mill". Chen told Global Textile Network The reporter set out the future positioning of the brand with "Mi Mi delicacy and fashion interpretation". She advocated combining design with fabric to meet the diversified demands of fashion and fabric enterprises in style design more accurately and timely.

The picture shows the garment display in the textile shop in the Shang Dynasty.

She also revealed that the difficult period at the beginning was just the traditional running volume of "one client and one list", and then the scale was bigger and bigger. Last year, Yu Yu Textile Co., Ltd. was set up in Shaoxing. 60 circular machines were put into production scale, focusing on the development of raw materials, and at the same time providing assistance for design and research and development, further extending the industrial chain from fabric, design to ready-made garments.

From visible to intangible, shops upgrade and business opportunities are unlimited.

In many people's impressions, most of the textile shops display cards and fabrics, and hundreds of different styles of clothing are displayed in the shop. Each is exquisitely styled, well matched, uniquely designed and fashionable. "I prefer clothing design to my own. My daughter also inherited me. These clothes in the market department were designed by the two of us." "This combination of fabric characteristics and garment design is mainly for the purpose of absorbing powder," Chen said. As she said, in the joint market, the company's store looks unique, with a continuous flow of customers, and it is very popular with customers.

The picture shows the textile store in Keqiao (336, 1 floor, C District, China Light Textile City).

With the rapid development of Internet information, the textile industry has bid farewell to the era of large-scale, high growth and labor intensive in the past, and is moving from industrialization to informatization. The mode of "Internet + textile" has brought great development opportunities to the textile industry. For such an opportunity for development, Mishan textile will not miss it naturally.

The picture shows the online shop of the Shang textile (click to browse).

"We have worked for many years with the online Textile City, the global textile network and other e-business platforms. Our customers have been able to find samples and enquiries on the Internet. We have further cooperation intention to negotiate with the company face to face. Combining online and offline has not only greatly enhanced the efficiency of both sides, but also increased the exposure of the company's products, which is conducive to further shaping the brand image. "Chen Lihui said.

The picture shows the fabric display in the textile store.

In addition, Chen also said that now through the global textile network online shop this marketing mode, not only reduces the operation cost, the product has been promoted quickly, but also solves the pain which cannot be solved under the online, enables the company to be more competitive, has opened up the bigger market. (Global Textile Network reporter / Zhang Yan photography, video / Xie Cong, reprint, please specify "global textile net").