New Taobao Stores Sell 500 Billion A Year? The "Red Man" Is The Weapon Of "Circle Powder".

Behind the rapid growth, a group of shops with distinct personal characteristics are coming into view. Whether it is women's clothing, beauty makeup, etc., the red man "get together" in the field, or mother, baby, food, pets and other new stage, almost every industry can see their figure: the famous Hanfu video blogger, daduko, Zhang Kaiyi, who has a strong appeal in the beauty field, likes to share the "old father father-in-law" of the favorite video.

With high quality content and high frequency interaction, fans behind the red label have super sticky and high repetition rate, laying the foundation for the outbreak of new Taobao businesses. Take the women's clothing industry as an example. During the 618 period of this year, 600 red people shops have already accounted for over 20% of the women's clothing industry.

From the almost vegetarian to almost 6 million fans, the 94 year old girl from Ningbo spent almost 3 years in the 94 years. Different from the typical "outside the red man entering the Amoy" mode, the strong fan appeal has been precipitated from joining Taobao in 16 years. Her arrival has also brought a different temperament to a Taobao store that has been established for more than 10 years.

From the commodity style to the shop style, and even the shop name, they are deeply imprinted.

With the unique insight and experience of the products, simplicity and freshness become the main styles for the shops. And at the end of the supply chain, the shop will choose the styles and models that best match the fans' expectations based on the feedback from the backstage fans. In order to display the characteristics of the merchandise accurately to fans, there are still a lot of small travel sites to be found. It seems that they want to borrow these natural photos to tell the fans at the other end of the cell phone that they can still live beautifully without skin and filters.

Such an attempt has also seen changes in Taobao's "FFAN" operation team. "Before and after extensive cooperation, the annual turnover of shops remained at around 20 million a year. In 2017, when we went to see the transaction situation, we were surprised to find that the single store annual turnover has reached over 120 million, and the two years have maintained a high growth rate of more than 6 times. Introduction of the head of the operation team.

In addition to the style of the red people themselves, for the general and store operation teams, "sticky fans need to be nurtured" is a constant rule.

In social media, a fan named "wearing FFAN to travel" has fans who are keen on matching their travel photos around the world. The "flow tag scheme" launched by shops is another form of encouraging fans to purchase. It can collect seven labels of clothing purchased by stores during 2019, and then exchange a customized flannel blanket.

"Good products, but lack of an accurate expression of the quality of goods, is a common problem faced by many shops, especially traditional businesses." "FFAN general" operation team staff analysis, with their personality tag red shop, no matter the ability to absorb powder or transaction ability can stand out, "this also brings new confidence to businesses eager to transform."

From the early days of Zhang Dayi and ALU to the red men who are active in different fields, Taobao has been introduced and hatched since 2015. It also witnessed the changes brought by the "red man effect" to businesses. In the next three years, Taobao will cultivate 200 thousand new businesses with over 5 million annual sales. Predictably, the red entrepreneurs, the new entrepreneurial group hatched by the Taobao commercial soil, will also become the secret of more Taobao businesses to detonate the deal.