Giants Are Optimistic About Outdoor Functional Clothing Market. Sanfo Outdoor Will Deepen Cooperation With Anta In The Future

In July 2nd, Sanfo's outdoor announcement announced that after the completion of Anta's acquisition of ARCTERYX and Salomon Saloman's parent company AMER Sports, the future cooperation between the two sides is likely to be further deepened.

It is reported that ARCTERYX, Salomon Saloman and so on are the main outdoor sales agents of Sanfo, and also the brand of AMER Sports. Recently, AMER Sports was acquired by Anta sports. How do we understand this market behavior for Sanfo outdoor? Does Anta sports's acquisition of AMER Sports and FILA affect the format and future development of the company? " In response to the question, Sanfo outdoor relevant responsible person replied, we are happy to see that there are such excellent brand integration cases in the market. AMER Sports is the company's long term close partner. After Anta sports successfully acquired AMER Sports, our cooperation relationship in the future may be further deepened. The successful acquisition of AMER Sports and FILA by Anta sports also fully demonstrates that the domestic high-end sporting goods market is full of vitality.

"In the future, we will actively seek the right brand as our partner through various ways of cooperation, enhance our outdoor sports service capabilities, and add sports, technology and fashion elements to the company's growth and profitability," he said. Sanfo outdoor responsible person further demonstrated.

In addition, Beijing will host the Winter Olympic Games in 2022. It is mentioned that Sanfo's outdoor product reserves in the field of ice and snow sports, and whether this cooperation with X-BIONIC involves the area of ice and snow sports? Sanfo outdoor related responsible person said that the company has been committed to the "product + Event" Scene marketing, and has now been the sole agent of many of the world's top ice and snow sports brands, which can meet the needs of ice and snow lovers from helmets, snow glasses, ski suits, ski suits, ski pants and Ski socks to ski shoes. For example, the exclusive agency's Swiss sports protective brand POC, Italy's top snow suit brand Dainese, the French Centennial snow mirror Snow Helmet brand Julbo, the German professional ski glove brand Reusch, etc.

Sanfo outdoor relevant responsible person also pointed out that at the same time, in the Winter Olympics, "hinterland" Chongli's Wan long ski resort, Beijing's largest ski resort Nanshan Ski Resort, Sanfo outdoor also set up two ski franchise stores, the company will use the Winter Olympic opportunity to create a hundred years of ice and snow sports brand. Cooperation with X-BIONIC has enhanced the company's service advantages in ice and snow sports. Its products will become an important product resource shared by the company to share the market dividends brought about by the Winter Olympic Games.