Nike Was Criticized For Not Patriotic Independence Day.

The Nike Inc. (NYSE:NKE) Nike group, the world's largest sporting goods manufacturer, has been retreating into the political whirlpool.

To celebrate the July 4th National Day of the United States, Nike Nike brand originally planned to launch the special edition Air Max1 sneakers with the Flag Embroidered during the eighteenth Century war of independence. The Wall Street journal revealed that under the suggestion of brand spokesperson and former NFL quarterback Colin Kaepernick, Nike Nike brand decided to cancel the release of new products.

The national flag on sports shoes was once considered to be one of the earliest versions of the American flag, commonly known as "Betsy Ross flag", named after the Betsy Ross Betsy Ross (the disputed) that sewed the first national flag. The 13 Pentagram on the flag side represents the 13 colonies in the early days of the founding of the United States. As an African American Colin Kaepernick, some critics think that "BetsyRoss flag" will remind people of the period of slavery, which means offensive. Colin Kaepernick also points out that the flag has been hijacked by three white K and III% and other white supremacy groups as a symbol of organization.

The Wall Street journal's report has aroused collective condemnation from Republicans. Among them, Arizona governor Doug Ducey has threatened to cancel the tax incentives for Nike Inc. Nike group to build factories in Goodyear city near Phoenix City. The Republican expressed his disappointment at the decision of Nike Nike to "bow to political correctness and historical revisionism" on twitter, and criticized "Nike not only did not celebrate the history of our country on the independence of the United States this week, but also felt that BetsyRoss was not worth celebrating."

However, the mayor of Goodyear, Georgia Lord, openly reacted, saying that it would honour its financial commitments to the Nike Nike factory, including the exemption of nearly $1 million in total review and licensing fees, and at the same time subsidized the newly created posts up to $1 million.

Nike Inc. Nike group was originally scheduled to launch a plant plan on Tuesday. According to the local media "Arizona Republic" news, the Group subsidiary AirManufacturing Innovation plans to invest $184 million 500 thousand in the first phase of the Goodyear City plant, and expects to employ at least 505 full-time workers.

In response to the controversy, a spokesman for Nike Inc. Nike group said, "the withdrawal of activities, products and services is the group's regular business decision".

Former Republican presidential candidate and now Dezhou Senator Ted Cruz Ted Cruz has called for boycott of Nike Nike brand. Another Republican presidential candidate, Herman Cain, commented on Twitter: "now the situation in the United States is like this. Unless we get the favor of Colin Kaepernick, nothing can happen."

This is the second public relations crisis that has been made by Colin Kaepernick and Nike Nike brand.

In 2016, Colin Kaepernick took the lead in refusing to stand in front of the national anthem before the NFL (US professional football league) competition. After a week, he even knelt down to perform the protest against racial discrimination and systematic persecution in the national anthem. After a year of fermentation, President Trump on twitter asked NFL team boss to dismiss all "kneeling National Anthem" athletes, eventually leading to Colin Kaepernick unable to stand in NFL.

To celebrate the birth of the slogan "Just do it." 30th anniversary, the Nike Nike brand began to advertise AD by Colin Kaepernick from the beginning of September 2018. Social media immediately appeared boycott and shoe burning, but brand sales increased.

Matt Powell, a senior retail consultant at NPD Group, a market research firm, points out that teenagers are the core customers of the Nike Nike brand. The brand attaches great importance to teenagers, and continues to pay attention to their comments on social media such as twitter. Up to now, no large number of young people have expressed a negative attitude towards the events of national flag shoes.

Mike Jackson, founder of marketing company 2050 Marketing, thinks that the decision of Nike Nike to cancel the announcement of national flag shoes is "wise" because any young consumer who loves Nike Nike is unwilling to relate to the logo used by the white supremacy group. The decision is also consistent with brand culture and brand information that has been conveyed.

The controversial footwear models of Nike Air Max 1 "4th of July" have not yet been put on sale, but have been delivered to retailers. A new pair of 10.5 yards Nike Air Max 1 "4th of July" has been traded on the StockX platform of the trend wave shoe sale for 2500 dollars, which is nearly 20 times higher than the retail price of 120 dollars. StockX CEO Scott Cutler has announced that the site is no longer on the shelves, and that the $900 shoe on Ebay.com has been put off the shelves.

In the list of "2019 most patriotic American brands" released by Brand Keys last month, Nike Nike ranked 29 in line with the American brand J.Crew and the high-end outdoor brand Patagonia, while the fifth ranked Levi 's Levi's is the highest ranked clothing brand, and Jeep Jeep tops the list.

In the last four quarters, Nike Inc. Nike group achieved a record revenue of 10 billion 184 million US dollars, slightly better than the market expectation. After the impact of the exchange rate, it gained 10%, and the growth was totally dependent on Nike Nike, the world's largest sports brand.

The brand recorded 8%, 9% and 9% fixed exchange rate revenue growth in the three regions of North America, EMEA and Asia Pacific and Latin America, of which the North American domestic market with income of 4 billion 165 million dollars exceeded market expectations, while North American clothing sales slowed significantly in the three quarter.

The leading region is still the Greater China region, achieving 22% and 24% fixed exchange rate revenue growth in the fourth quarter and the whole year respectively. Over the past year, China's revenue grew by more than 1 billion US dollars, and its growth rate reached double digits in 20 consecutive quarters.