A Legal Business That Has Risen 40 Times A Year, And Fried Shoes Are Harvesting Young Men.

In the past more than 10 years, what is the most profitable? The answer given by most people is definitely not speculation or factory building, but speculation.

According to statistics, from 2009 to 2018, the average price of new houses in the whole country increased by 1.9 times in 10 years, and the average price of Beijing rose 3.9 times from 10 thousand and 4 to 10 thousand and 4.

In the more market-oriented secondary housing market, Shanghai, Shenzhen, Hangzhou, Nanjing, Xiamen and other cities have increased by five or six times in the past 10 years.

The increase is not too small.

But in this world, there are still more profitable and legitimate businesses: fried shoes.

Lining and NBA superstar Wade signed a sale of a pair of sneakers at a price of 1000 yuan and a round trip. After a few months, they sold a high price of 40000 yuan in the second-hand resale market.

In less than a year, it has increased 40 times!

The next pair.

01

Full-time fried shoes, net profit of 500 thousand fried shoes a year, how much money does it make?

In the iron and steel stronghold, "tiger Poul" spread the story of a big fat shoe: a boy who was twenty four and five years old started to fry shoes from the University, and now he has been fired full-time, making 500 thousand a year.

It is more intuitive to take the price of soaring shoes.

In September 2017, Nike's Air Jordan and international tide brand OFF WHITE co operated a sneaker called OFF WHITE Air Jordan 1.

This pair of shoes cost 1499 yuan for each pair, and not long after the official sale, they were fired to 12000 yuan. And this double white black and red color AJ1, short two years price all the way up to 70000 yuan, or more than 4500%!

There are many examples of such skyrocketing.

In 2018, Travis Scott and Air Jordan co operated with a pair of sneakers priced at 1299 yuan, which rose to 8000 yuan in less than a month.

From last year, a popular saying goes: "middle-aged people buy stocks, young people fry shoes."

Fried shoes have become a way for young people to get rich.

　 02

They are all rivers and lakes.

The place of interest has always been turbulent.

The initiator is a businessman who specializes in hunger marketing, and the title is "limited".

Anta found warrior star Clay Thompson, who launched Thompson's pet Rocco color shoes last year, KT3-Rocco, offering only 350 pairs.

The number of sports shoes sold in San Francisco, USA is 200 pairs, although it is only a second line brand, but the sale of KT3-Rocco still caused a great sensation. For the sake of seeing the face of these limited sports shoes, American consumers also had a long queue.

The International Limited Nike and Adidas's limited sale means are offline. So, what is the probability of shaking to shoes? According to incomplete statistics, the quantity and number of the number of sports shoes can basically be maintained at the state of 1:6.

That is to say, only six people in the queue can get lucky shoes.

In March this year, a sneaker named AJ6 Cherry Blossom powder was used in the popular online "Yaohao". A total of 300 thousand people participated in the Yaohao of the 1399 pairs of sports shoes.

Of course, not surprisingly, most of them were not signed.

Because of such profiteering, there are also cattle.

Beijing and other cities before the limited number of shoe sales outlets, there is always a group of active cattle. Their daily job is to queue up in advance when new shoes are on sale.

If you grab shoes at stores and sell them again, you can get one thousand to two thousand more in your pocket.

Famous student Huang told reporters, "the first time I changed hands Air Jordan 1 black purple toes, let me earn 3000 yuan."

In fact, not only China, such cattle are active in many cities around the world.

Of course, this is just retail investors.

In the fried shoes chain, the next layer is the dealer.

The banker has a lot of money to find out some of the best selling colors and shoe sizes of a limited number of shoes (of which the male 40~45 code and the 36~37.5 code are the hottest women, known as the "Gold code"), will go crazy to sweep the goods. For example, it is specially designed to spend one hundred or two hundred employees to visit the shop doorway to fight for shoes, as well as professional sneakers to sell shoes on the Internet technically, which can be opened at the same time with 500 accounts. This operation can guarantee the stability of 20-30 pairs of shoes when each shoe is sold.

According to media reports, in November 2018, a AJ joint shoe was put on sale in Kunming. A northeast speculator flew to Kunming and temporarily recruited 50 people to queue up for shoes at the price of 200 yuan / person. Kunming market launched a total of AJ26 double, the speculator "eat" 21 pairs.

A famous foreign shoe speculator has changed from drug trafficking to fried shoes. Once, in 2 days, swallowed 127 pairs of Yeezy 750 Boost, earned a total of 228 thousand dollars!

After the selling session, the dealer often paid more than 30% directly because of abundant funds. The most brutal thing is "batch sweeping, straight line pull down", aiming at a certain shoe size, color matching, as long as the market can buy, the dealer will buy it.

After that, the dealer can pull up the price as high as he likes, and then ship the goods and earn a lot of money.

　 03

The shoe king has a joint name.

The Wall Street journal reckon that the total size of the global secondary market for brand shoes is up to 300-500 billion US dollars.

Because of profits and restrictions, manufacturers of fake limited shoes quietly breed.

Among them, Putian is the most famous. A reporter has made statistics, and every ten pairs of fake shoes in the world come from Putian. In every three pairs of AJ, there are Putian goods.

Some students used to Tucao in micro-blog: why do we have three hundred pairs of sneakers in the world and there are more than 200 pairs in our school?

Some netizens sum up Putian shoes: let the whole world wear famous brands.

Moreover, the more realistic the fake shoes become, the smaller they can go from the small ticket to the certified two-dimensional code, and even the new shoes can be launched faster than the official ones.

With such a market environment, a platform for identifying the authenticity of sneakers has emerged. Then, through the identification of official authenticity of these platforms, will consumers receive genuine shoes?

Not exactly.

Media coverage of a case, a consumer through a platform to buy Nike Air more "liquid silver" style shoes, after a long wait, received the platform certification, but at the same time, professional identification experts gave the identification is fake.

In fact, the platform also sells to the seller (the real seller, but the speculator is more speculator) to buy shoes. The loopholes are obvious, so long as they are identified by platform, they are "genuine". Simply put, platform theory is true and true.

And the surveyor of the platform is different. The key is that, with the upgrading of imitation and manufacturing capabilities, even imitation shoes are almost the same as genuine ones, and some appraisers may not be able to distinguish them clearly.

And on a platform, a highly popular appraiser needs to identify about 4000 shoes every day, with an average of only a few seconds for each pair of shoes. The reliability of identification can be imagined.

Some netizens broke the news and submitted their two submission, once the platform was identified as true, once identified as false.

　 04

Young men harvested

In an article "making money for women" and "gross profit over Moutai": how much profit does this industry have? I have said that modern high consumption groups are women, children, old people, dogs and men. Men are at the bottom of the consumer chain.

If there is an exception, it is a young man.

According to industry sources, these limited consumer shoes account for 60% of the young consumers under the age of 30, and more than half of them are male users after 90 years.

Why can Adidas's series of Yeezy be able to play the leading role in many sports shoes? Apart from the design concept of the product itself, more importantly, the star's cargo effect.

Like Shawn Yue, Wu Yifan, JJ Lin, Eason Chan, Yang Mi... Many stars compete for "Yeezy" shoes in public, and many young people keep following up.

In this game of limited shoes, they all seem to be winners.

All kinds of sports shoes brand: through limited speculation, the popularity and reputation have been improved, but also won a high premium. Like NIKE's AJ, it has become a more high-end brand than Nike.

Endorsement stars: use their reputation and shoe factories to sell new shoes, or simply wear shoes to "unconsciously" walk into the lens, naturally fans are coming.

Speculators and makers: it is not uncommon to go to hundreds of thousands of people every year, and some have achieved financial freedom.

Counterfeiters: they used to be fake, but now they still cheat, but now they sell for a higher price.

Identification trading platform: service quality aside, but relying on about 10% of the middle fee can also live very moist.

If there are losers, I am afraid that is the group of young men.

In order to follow the idols and personalities, queuing and robbing shoes are more frequent than cattle. They often need to buy the risk of counterfeit goods and start with a couple of times.

In the final analysis, whether it is joint or limited, it is just a walking companion. Behind the crazy sneakers market is a pile of bubbles supported by some consumers.

There will always be a day when bubbles will burst.