Betting On The Women's World Cup, Nike's Us Home Court Jersey Will Become A Bomb!

All brands want to sponsor sports events to create marketing hotspots and increase sales. Nike is also the case, because Nike's female business performance has been poor, so it hopes to use the women's world cup to improve the sales of female business. During the women's World Cup this year, the US women's national team beat Holland 2 to 0 to win the 2019 women's World Cup. Meanwhile, Nike was also the biggest winner.

So how did Nike create the myth of making rich in the women's World Cup?

It is understood that in the evening of July 7th, Nike released a special version of the women's Jersey, with four stars on it, representing the 4 World Cup winners in 1991, 1999, 2015 and 2019. A spokeswoman for Nike confirmed to CNBC that both the men's and women's shirts and children's money were sold out in July 8th.

Chief executive Mark Parker told analysts last month that the US women's Home Jersey has become the best selling Football Jersey for men and women during the competition, and it has been sold for a whole season on Nike website.

Nike said that its sales of jerseys increased by 200% compared with the championship four years ago. Compared with 2015, the sales of women's clothing related to championships increased by more than 150%.

At the beginning of the game, nearly 2/3 of the teams wore Nike suits and half of them wore Nike shoes. In response, analysts said: "this exposure has increased sales of Nike suits, high-performance bras and lifestyle products."

Because Nike has always wanted to increase the sales of female products, it can win the victory of the women's world cup with the help of the United States.

The audited financial statements of the American Football Federation (USSF) obtained by the Wall Street journal show that women bought more than 1 million 900 thousand dollars in 2016 than men. Between 2016 and 2018, women bought about $50 million 800 thousand, compared with $49 million 900 thousand for men.

Today, the sales of female consumers are close to 1/4 of Nike's total sales. Nike said the women's world cup is the main driving force for its sales growth and laid the foundation for the new product launches in the second half of this year. For example, after studying the size and size of Asian women, Nike is about to launch special clothing for Asian women.

Rosemary St. Clair, director of Nike's female department, said: "we can feel the enthusiasm of women during the women's World Cup, and Nike's influence on women's business is growing. This summer's women's soccer World Cup has increased the number of women buying Nike products, and we are overjoyed.