UNIQLO No Longer Provides Plastic Bags. Why Does A Big World Brand Do This?

In July 3rd, the fast retailing group of UNIQLO parent company said that since September this year, 12 country stores in the world have used environment-friendly paper bags instead of plastic bags, and have charged the shopping bags. At the end of 2020, the group planned to reduce its use of plastic in shopping bags and packaging materials by 85%, or about 7800 tons.

In fact, from an economic point of view, what is the purpose of a company's initiative to respond to the call of the state or society for environmental protection?

First of all, from the company's own point of view, the world-class sales giant such as UNIQLO voluntarily abandons the plastic bag, which means UNIQLO's social responsibility for the market. By this means, the society can attract goodwill from UNIQLO, and naturally make UNIQLO get a better reputation.

Secondly, from the point of view of corporate propaganda, by publicizing our love for the environment, we can create a more positive corporate image for the enterprise, which is conducive to the development of UNIQLO's business and brand, thereby saving valuable marketing costs for enterprises.

Third, from the perspective of real economic benefits, UNIQLO is, after all, a famous brand of chain consumer goods all over the world. Behind the mass sale of UNIQLO every year, the cost of plastic bags is also an important expenditure of UNIQLO. By charging no more free plastic bags, it can save a lot of cost for enterprises and save a large sum of money.