Spring Of Convenience Store Issued By Ministry Of Commerce Promotes The Development Of Convenience Store Brand Chain

In recent years, convenience stores have developed rapidly. According to the China convenience store development report released by China Chain Store Association in 2019, sales of Chinese convenience stores reached 226 billion 400 million yuan in 2018, and the number of stores was 12, and the industry's growth rate was as high as 19%. The average daily sales of single stores are close to 530 billion yuan, representing an increase of about 7% over the same period last year.

　　 Small convenience stores will usher in great development

According to the information of the Ministry of Commerce in July 9th, in order to adapt to the trend of consumption upgrading, improve the convenience of commercial facilities, improve the convenience of consumption and the quality of life of residents, the Ministry of Commerce decided to promote the construction of brand chain convenience stores throughout the country, and issued the notice on promoting the development of convenience store brand chain.

　　 Developing brand chain convenience stores as an important way to upgrade consumption

The Ministry of Commerce has pointed out that convenience stores are retail formats that are close to the lives of ordinary people, and are important carriers to meet people's needs to facilitate consumption and serve the people's livelihood. Promoting the brand chain development of convenience stores is conducive to improving consumption convenience, improving consumption quality and stimulating consumption potential, and is an important livelihood project. All localities should raise awareness and develop brand chain convenience stores into their important work schedules. They will be an important starting point for implementing the consumer upgrading action plan and promoting the transformation and upgrading of physical retail businesses. They will be planned and promoted step by step.

At the executive level, the key points of the work plan for the development of brand chain convenience stores are put forward in the annex.

　　 First, optimize the layout of convenience stores.

It is necessary to increase the convenience of stores to store resources in multiple channels, and promote the implementation of the requirements of the new community commercial and comprehensive service facilities in the area of not less than 10% of the total floor area of the community.

It is necessary to combine the transformation of old urban areas with the use of space resources to relax the regulation, and encourage brand chain convenience stores to enter the business. We will promote the opening of store resources to brand chain convenience stores through public facilities such as hospitals, universities, sports venues, parks and scenic spots.

Encourage brand chain convenience store enterprises to transform and upgrade old and small shops, grocery stores, small stores and other scattered convenience stores.

We encourage the introduction of cross regional brand chain stores.

　　 Two, improve the level of convenience services.

Emphasis is placed on measures to be taken in supporting the convenience store enterprises to expand their business scope, improve their service levels, strengthen their logistics and distribution capabilities, and improve their service environment.

It is necessary to support the convenience store enterprises to develop their own brand products, expand the sale of fresh food products, provide on-site sales services such as simple meals and drinks, and carry out various kinds of convenience life service projects.

Encourage the extension of convenience store business hours and support the opening of 24 hour business convenience stores.

Support brand chain enterprises to build or adopt the third party logistics service independently, implement joint distribution and centralized distribution, and build an intensive and efficient logistics distribution system. Encourage qualified enterprises to develop food and fresh produce production bases and central kitchen, and establish a whole cold chain distribution system.

We should guide enterprises to set up high level service standards, optimize processes and enhance service experience for leading enterprises in the leading industry. Advocate the concept of green consumption.

　　 Three, strengthen the application of information technology.

It focuses on the measures to be taken in supporting the digital transformation of brand chain enterprises, promoting the intelligent and intelligent development of chain operations.

Encourage enterprises to integrate chain store resources and online traffic resources, and develop online and offline integrated operation. Support chain enterprises to apply cloud computing and artificial intelligence technology, and establish a smart supply chain, which is efficient and coordinated by the whole process of consumer data driven commodity procurement, inventory management, order management, and so on, so as to improve operational efficiency.

We should promote self payment settlement, scan code payment, brush payment and so on, and encourage the use of digital shelf, electronic price tag, radio frequency and other commodity management technology to enhance the level of service intelligence and optimize the consumption experience.

　　 Cities such as North and Guangzhou will take the lead in promoting the development of brand chain convenience stores.

It is reported that the development of brand chain convenience stores will be promoted by cities, and the development of brand chain convenience stores in municipalities directly under the central government, cities in planned cities and provincial capitals should start in 2019. At the same time, the notice clearly pointed out that all parts of the country should give brand chain convenience store development support from various aspects.

First of all, we should speed up the work plan for the development of brand chain convenience stores. The municipalities directly under the central government, the planned cities and the provincial capitals should submit the work plan to the Ministry of Commerce before the end of July, and the other cities will submit them before the end of September.

Secondly, in view of the prominent problems affecting the development of brand chain convenience stores, all localities should promote policies to support the development of brand chain convenience stores, and provide support from shop location, registration, business license, technology application, and supply chain construction, so as to create a favorable business environment for the development of convenience stores.

Strengthening organization guarantee. The Ministry of Commerce will set up a three level linkage mechanism of ministry, province and city, and study and formulate the work index of brand chain convenience store from the aspects of convenience store layout, development quality, policy environment and working mechanism. The provincial commerce departments should strengthen the supervision and guidance of the relevant cities, make clear the timetable and phased results, compaction responsibilities, and put the work plan in place.

　　 Focus on developing more than 50 enterprises with chain stores.

The circular pointed out that in terms of quantity, we should define two quantitative objectives of brand enterprises and brand chain stores, and at the same time, combining local conditions, we should set up a "one minute clock convenient life service circle" and set up the structural development goals from the community, distance or population dimensions. We should emphasize organization and scale oriented development, and focus on developing more than 50 chain stores and famous brand companies with high integrity.

At present, the convenience stores in China are mainly divided into three kinds: the foreign convenience stores represented by the family, the local chain convenience stores represented by hundreds of good neighbors, and up to seven million family run shops. Data show that China has more than 1000 stores or more than 100 enterprises, only 20. 30% of the total number of stores is between 100 and 200.

It is reported that the top ten of the number of convenience store stores in China are: Yi Jie, Kunlun hospitality, Mei Yi Jia, Suning shop, Tianfu, Hongqi, family, and all above, Rosen and 7-Eleven. This policy will release major positive news for these leading enterprises.

Data source: "China convenience store development report 2019"

　　 Central China has taken a step forward.

In fact, with consumption becoming the driving force of China's economic growth, how to promote consumption has become the key to economic development in all parts of the country. The central China region has taken a step forward, and it has already made clear in relevant policies that it promotes the development of the label store.

Wuhan: put forward the rational layout of convenience stores, chain supermarkets, fresh supermarkets and community stores in the central urban area, and vigorously develop "convenience store +" business models, so as to realize the full coverage of new retail sales to residents' daily consumption.

Zhengzhou: issued the circular on carrying out the construction of Zhengzhou community convenience store in 2019, and encouraged and supported the establishment of chain store and convenience store by the large agricultural enterprises and large circulation enterprises, and the award and supplement funds ranging from 10 thousand yuan to 30 thousand yuan in accordance with the construction standards and quality requirements. The implementation opinions on Further Strengthening the "vegetable basket" project point out that by 2020, there were 300 fresh store stores in the community convenience stores and supermarkets with fresh areas.

Changsha: adapting to the new changes and new trends of consumption, upgrading and upgrading a number of consumer service centers integrating catering, housekeeping, childcare, maintenance, e-commerce services and other basic life service functions to meet the personalized and diversified needs of community residents. Support the development of community chain convenience stores and new retail formats, and enhance the modernization level of community convenience business.

Nanchang: according to the relevant plan, Nanchang will strengthen the planning of urban community commercial outlets and public service facilities, ensure that the new commercial and comprehensive service facilities of the new community are no less than 10%, introduce 7-11 famous convenience store brands such as 7-11 and Rosen, and support the development of local convenience stores such as Lok bean and Wang Chung Wang, and strive to build 300 community convenience stores in three years. Efforts should be made to increase investment in commerce and trade, and introduce internationally renowned retail enterprises such as Oteri J, Sam's member stores and Suning.