How Does Shenzhen Lead China's Fashion Attitude?

After 30 years of development, Shenzhen's fashion industry has become one of the most developed cities in China. The overall R & D and design level of the clothing industry in Shenzhen is in the leading position in the whole country. It can be said that Shenzhen has never ceased to grow and cultivate the fashion industry. The fashion Shenzhen exhibition, which has been held for 18 years, was blooming in Shenzhen Convention and Exhibition Center on 4~6 July.

The new fashion Shenzhen exhibition is based on the policy advantages of Guangdong, Hongkong and Macau. It is closely related to the direction of the times transformation and industrial transformation and upgrading. With the core orientation of "brand orientation, original quality, business landing and trend leading", with the theme of "fashion changing life" as the theme, the new changes and new trends of industry, technology, design and life consumption upgrading are vigorously focused. Based on the international perspective, with the new positioning of cross boundary, sharing and diversity, the "originality + quality" dual driving strategy is adopted to guide the industry's innovation and development, and strive to create a professional exhibition that will lead the new trend of global fashion. As a result, Shenzhen has once again displayed its unique fashion attitude.
Fashion leads industry industry to empower fashion
At the opening ceremony, the winner fashion Holdings Limited opened the prelude to the 2019 fashion Shenzhen exhibition with its eight major brands, bringing the theme of "harmony and diversity ALL&ALONE" fashion show. It not only showed the group's integration brand, but also flourished after the overall listing, and passed the unique style and aesthetic proposition of each brand, presenting a fashionable and colorful feast for the guests.
As MS He Hongmei, executive director of the winning fashion executive, said, "what we do is to focus on our mission - to make every woman attractive. The original intention of multi brand operation is to meet the dress needs of urban women in different styles and occasions."
In addition to the forefront of fashion "Shenzhen" bridgehead, as early as 2014, the winner fashion Headquarters Economic Industrial Park located in Yudu, Jiangxi, covers an area of 136 mu, with a total construction area of 170 thousand square meters, with a total investment of 800 million yuan. Chen Lingmei, chairman of the board of directors, said that after the two phase of production and the relocation of headquarters, 5000 people could be employed, and 3 million 600 thousand women's garments could be produced annually. The main business income could be 10 billion yuan. Today, the brand of women's clothing, the whole category of intelligent manufacturing, and the brand of the supply chain are emerging. The real choice and design of the accessories for women's clothing is realized. The customization needs of one person, one person, one edition, and 7 days.
The internal shaping of "fashion" is the symbol of soft power of industrial development, an important strategy to enhance the confidence of industrial culture, and an inevitable way to satisfy people's new expectation for a better life. In recent years, the rise of the local original design power and the acceleration of regional fashion ecology show the new iteration and upgrading of China's textile and garment industry.
At present, the clothing industry in Shenzhen has more than 2000 enterprises, nearly 20 thousand designers, more than 95% are free brands, and Shenzhen clothing occupies more than 60% of the high-end shopping malls in large and medium-sized cities throughout the country.
In order to promote the high quality development of textile industry, promote the deep integration of Internet, big data, artificial intelligence and textile industry, implement the action plan of "China made 2025" and speed up the innovative application of industrial Internet in the textile industry, the fashion industry is also actively seeking new breakthroughs. After years of development, some Shenzhen clothing enterprises already have strong brand awareness, and stand out from the more than 2000 garment enterprises, and their development momentum is very good. Winning costumes won the market with unique business philosophy and brand casting. But it is not satisfied with the status quo. After completing the development from single brand to multi brand, it is also clear that it is the key to open the two markets at home and abroad to achieve hundred years of brand dream. The winner is just a microcosm.
Fashion needs win-win, cutting-edge needs platform.
And another fashion giant of Shenzhen, the fashion group, has found and nurtured more innovative designers through the "YINGER PRIZE global women's fashion designer invitational tournament". We have explored an innovative talent cultivation mode, explored the win-win mode of independent designer and clothing brand cooperation, and jointly promoted the Chinese apparel industry to the world, contributing to the global contribution to Chinese creativity, Chinese design and Chinese clothing.
Unlike other competitions, the competition pays more attention to the integration of designers and businesses. The film group has opened online and offline zones, and has jointly developed joint fashion with designers to limit sales. At the same time, it signed a contract with outstanding graduates from universities to provide an open environment for designers to realize their value and provide a new model for cooperation and win win between mature brands and independent designers.
As Yin Bo, vice president of fashion group, said, since 2013, the film group has set up the avant garde art platform, art space and set up a video art and creative fund. It has continuously invested resources to support the growth of new strength and independent designers in art colleges, and the film hopes to shoulder the social responsibility and promote the development of China's garment industry. In the future, the film will share industry experience and resources with many designers, open up its business platform, build a platform for communication and innovation, realize the integration and development of commercial brand and independent designer brand, and create a splendid dress scheme for Chinese women. The film will continue to energetically fight for innovative resources gathering channels at home and abroad. From the perspective of design, creativity, business and market, the creative power of outstanding designers will be put into practice in the market, and the cultivation mode of innovative talents will be created to make up for the shortage of talents and contribute to the global contribution to Chinese creativity, Chinese design and Chinese clothing.
Fashion is not just a dream, it's about escaping from reality. Dream is sometimes a good thing, because it represents the imagination to create. But brands need to know how to transform such imagination into reality, which is really beneficial to other people's useful things. This is the social responsibility that enterprises need to undertake. The movie understands that other brands are changing as well.
Fashion returns to true culture and reflects self-confidence.
Consumption upgrading is not only reflected in the pursuit of higher quality for consumers, but also in the need for higher aesthetic culture. Fashion is the evolution of lifestyle. When mainstream consumer groups enter a multicultural and pluralistic life style, enterprises should constantly improve their cultural creativity and increase their research on multicultural and contemporary life. At the exhibition site, many brands interpret the confidence of culture with practical actions, and guide the innovation and development of the industry with the strategy of "original + quality".
Under the leadership of founder Zhao Dongmei, the brand SANMIAO of Shenzhen Hao Miao Garments Co., Ltd., with its concise design and unique artistic creation, has created a philosophy of life with Chinese aesthetics, presenting a life of faith, hope and love. Based on Chinese culture and Eastern philosophy, the pursuit of innovation and shaping the value experience of quality life is achieved.
SANMIAO, with the theme of "water and everything" as the theme pavilion, appeared in China (Shenzhen) international fashion brand fashion Shenzhen exhibition. It is to integrate clothes into the source of all things, take women as a fulcrum, embody the origin of all things, take care of themselves, and never forget their original intentions. Throughout the "clothing, food, shelter and life" brand life philosophy, every dress is full of meaning, every life article contains taste, fashion and life perfect combination.
Nanjing Kecheng Clothing Co., Ltd.'s women's clothing brand - "good care" is dressed as a carrier, to express the awareness of beauty and care for people, to record every life and life trajectory in narrative way. With the help of costumes, we should explore and return to the original. We should always care for a pure heart, reappear Chinese clothing and redefine the trend of Chinese clothing in the new century.
The theme of "spring and summer 2019" awakened "is a deeper interpretation and dissemination of the brand culture to the best and beautiful way of life. Always cherish a clean heart and awaken the respect and inheritance of Chinese traditional culture.
Collision of thoughts is not a one-man show.
Everyone's understanding of fashion is different, and the first reaction in mind is different. At the exhibition site, forum area is undoubtedly the best venue for thinking collision and attitude display.
With the continuous development of technology, AI, Internet of things, big data, face recognition, mobile payment and other emerging technologies have been injected into the retail industry, opening up a new prelude to smart retailing. For the fashion industry, the development of smart retailing is the key factor to promote the transformation of new and old industries and the transformation and upgrading of industrial structure. It is also an important way to improve the quality and efficiency of industrial development. In fact, new retail does not have the essence of new and old points. It is the change of the application of new technology to the whole industry in terms of form, means and interaction and linking mode. "The second China fashion industry new retail Summit Forum" takes the theme of "smart new retail, fashion new interpretation, cross border new market" as the theme. Wang Yao, vice president of China Business Association, Cheng Cheng, founder of image Fashion Technology (Shenzhen) Co., Ltd., Kong Xiangzheng, director of Sino foreign logistics, and Zou Tian Hu, a commodity partner of Beijing Yi two or three network technology Co., Ltd., jointly discusses the transformation and upgrading of fashion industry chain and the new development of smart retailing.
Hu Qinghuan, China trend consultant of Nali Luo Di, Paris, has released the trend of "2020 global consumer lifestyle". By defining the relationship between herself and the world by establishing trust for others, herself, nature, future, technology, and brand, four leading consumers will be set up. Each group will interpret their consumption behaviors, attitudes, values and lifestyles in a comprehensive way. They can give inspiration and ideas to new brand building, old brand positioning puzzlement, new product development and marketing activities planning.
Fashion needs inspiration. It needs the same frequency resonance and consensus. And behind all this can not be separated from Shenzhen's attention and support for the fashion industry. Shenzhen has made useful explorations in the value linkage of fashion industry, fashion brand, fashion culture and fashion consumption. It has played an important role in integrating Shenzhen's fashion resources and industrial chains, enhancing the city's soft power of fashion, enhancing the original ability of Shenzhen's fashion industry, accelerating transformation and upgrading, boosting Shenzhen's trend towards a new international fashion capital, and enhancing the global discourse power of Chinese fashion.

Nowadays, Shenzhen's fashion attitude has changed the development of the industry and people's lives again and again. Shen Yongfang, President of the Shenzhen apparel industry association, said: "fashion Shenzhen exhibition 2020 will officially open a new pattern of double exhibition linkage in the two quarter of a year. The new fashion Shenzhen exhibition will further integrate the international fashion, gather the advantages of the industry, integrate the global resources, look forward to the development trend of the industry, deeply serve the exhibitors brand, and boost the brand value reconstruction. Shenzhen is serious about leading fashion. "

Reporter Lv Yang