"Shopping" Han Guodong Gate: China Net Red Live 1 Days With 3000 Goods.

When the taxi takes a turn, the road becomes wider.

The landmark Han Guodong gate design square appeared before the towering building surrounded by four sides. Together with the broader market of peace, they form a prosperous market for Han Guodong gate.

This is recognized as the birthplace of Asian trend - a fashion center located in Seoul City, with ten skyscrapers, thirty thousand stalls, and 24 hours of continuous rotation.

In July, when I was in the east gate for three hours, I asked myself, "why did I go there the other night? Why not come here to sweep the goods?"

And my real understanding of the east gate was made by Chinese people who met by way of "shopping".

The owner of the trend site: no photo!

The time to enter APM place is 9 in the evening.

Looking ahead, the brightly lit commercial building is full of colorful clothes and crowds of people: stalls shopkeepers, influx of customers, uncle picking up goods, purchasing girls, live buyers. Chaotic and orderly.

Retail is mostly in the daytime, wholesale opens at 8 in the evening and ends at 5 a.m. the next day.

In a wholesale market like daylight, APM place is famous for its novelty and relatively high end. The two floors of the building are ornaments and shoe bags. The 1 to 8 floors are women's wear areas. The three layer on top is the boutique area, which you may buy from the high-end clothing store in Seoul Jiangnan.

At each stall, there are one or two little Korean sisters who are comparable to models. They have beautiful faces, delicate makeup, and wearing their own clothes. They are signs of rebirth.

I held a bank card, pretending to wholesale people enter the shop to discuss the price, but I did not expect this detail to expose my "layman".

The two girls who went into the shop offered to take the initiative to point out, "you haven't bought any clothes here yet. In the East Gate trading can only use cash, Alipay, WeChat, UnionPay what, do not use.

According to their opinions, I collected good cards and took out money. After all, they had a rich bag of clothes. Unexpectedly, these two people are also "halfway pointing".

Just when they took the mobile phone to shoot the clothes in the shop and sent them to their friends, the shopkeeper stepped forward and blocked: "NO PHOTO." Between the words, the look was a bit harsh.

"We just shoot our friends in China and she wants to buy them." They haven't given up yet.

The shopkeeper did not seem to understand Mandarin, and waved "No" with all his strength, and asked them to withdraw their photos.

Under the tough attitude of shopkeepers, girls can only act on them. At the end of the event, they threw their tongue at me and laughed, "these stores are afraid that we will take pictures of their clothes and do their own work, infringing on their copyrights."

The 100 million year old East Gate market has been the center of the Korean textile industry since 1970s. By the year 90s, Korean dramas went to sea, the Korean wave prevailed, clothing and other industries were also popular abroad, especially in China.

Over the years, the domestic clothing industry has formed the three landmark distribution center: the North has "Beijing zoo", the East has "Hangzhou Sijiqing", and the South has "Guangzhou thirteen rows", and the source of the three major distribution centers point to the gate of Han Guodong. For many years, there are all the people who have been buying at the gate of Han Guodong all the year round, and come back to sell or to make plate making. The trend of Western learning is spreading across a shirt and skirt.

Most of the clothes on the east gate are not brand names, only shop names. But carefully observe, between a shop and a shop, Rao is the same style, but the style is absolutely different. Each stall has its own designer. It is highly valued for its novelty and style.

Each store's "no photo" forms the protective wall designed to become the reason why people from all over the world come to Han Guodong's gate.

As a casual traveler, it was almost impossible to walk into the wholesale market. At least two pieces of clothing of the same style were sold out of the rules.

Luckily, in the midsummer of summer, the two discount season of Han Guodong's door is in progress, and single clothes can also be sold.

There are three or four rows of clothes on each stall, and the summer is about 10 thousand won to 30 thousand won, that is, 60 to 180 yuan, and the winter section is about 300 yuan to 800 yuan. The price is not high, but the helplessness lies in "one price can not be tested".

It is easy to let people fall into a craze. Everyone was carrying 35 big bags, each of which was drums full of clothes. Many people put a stack of Korean dollars in their hands, ready to pay at any time.

I haven't got much cash, and I have run out of two clothes in a shop. Fortunately, there are "money changing places" around the east gate. Of course, whenever there is a long queue at the money exchange gate, Xiao Li, a Chinese student studying in Korea, is in front of me.

She wore a T-shirt, a long sleeved thin shirt outside, a pair of jeans under her shoulders, and Han fan. Turning to the east gate, she said that studying abroad for one year is the second time to go to the east gate. First, the east gate of the non discount season is not cheap. Secondly, I live in the new village between Hongyi University and Lihua University. In these three places, there is no shortage of large shopping malls or small clothing stores.

The development of commerce under the Korean line has reached the point of "100 meters convenience store".

Xiaoli said, this is also to accompany her sister, did not intend to buy, but the discount price let her stop, can only take cash "buy buy buy".

Another student from the next team also interposed: "I brought a few clothes before I came to Korea, but I couldn't squeeze two big boxes in the first two days. All the Korean students around here are buying, buying, and buying.

Walking on the streets of Seoul, you will find that girls and boys are dressed up and dressed in a new fashion. To speak high is pleasing to the eye.

There are also reasons for such a culture. Seoul's per capita annual income in 2018 was 130 thousand yuan. High income and high consumption. A little formal meal is not less than a hundred yuan, and a dress is just the same. Why not please yourself with a meal?

This evening, APM place building's customers were almost Chinese.

A stall two to three staff, boys are responsible for carrying goods, girls are shopping guide and cash register. More than a few, we found that there was at least one Chinese clerk in a shop.

South Korean shop assistants repeatedly said two words: "Ernie, here is a discount."

Chinese salesmen are different. They know Chinese customers. When customers hesitate, they will let customers try it on; when South Korean salesmen only talk about prices, they will introduce "it's rabbit hair, it's very warm"; they will even buy one after you buy it, and then say "it suits you" very well.

Half of these Chinese staff are from the Korean border. They are full-time, and half of them are Chinese students studying in Korea. They are part-time.

Their vivid communication always lets you buy that dress.

I stopped for a long time at the door of a winter store.

The reason for the hesitation is that the clothes are nice, but the collar of the clothes is written "made in China". Why don't you buy a piece of Chinese made clothes in Korea?

Chinese salesmen saw my hesitation and fluently introduced: "Korean winter clothes, like woolen coats and down garments, are basically made in China. They lack manpower and equipment. But they will provide the design, put forward the requirements of clothing materials, China is only helping to produce. "

Seeing that I still feel uncertain about the material, she further explained, "our shop is sincere. You see the other shop says" made in Korea ". Actually, it was brought back from China and labeled.

In the words of South Korean salesmen's eyes and Chinese salesmen, "you earn", I held three winter clothes and walked out happily.

Global buyers and big bags

The spacious passageway is still too narrow compared with the huge crowd. Everyone in the building is in a hurry and will always bump into or bump into it.

Among those people, there are individual customers, wholesale people, and shop assistants. There are also two small groups: first, the global buyers of Taobao live, mostly young Chinese boys; the first is the clothes deliverers who are carrying big bags to the logistics center, mostly Korean uncle.

On the two floor of a stall, I met Sheng Tai. If you look at the live broadcast of Taobao, if you also like the East Gate's clothes, it's hard for you not to know "Sheng Tai global purchase" live studio. He has 520 thousand fans, averaging more than 100 thousand per live broadcast.

Three weeks in a month, he is in the east gate of South Korea. But at this time, he didn't bother me.

At 8 o'clock every night, he and his team, a live assistant, a cooperative model, entered the mouths of the east gate. In the next five or six hours, they usually broadcast live from five to six stalls.

In fact, the number of his team is more than that. Before they enter the stalls, buyers have chosen clothes at various stalls and negotiated prices; the domestic customer service team and delivery team are always ready.

Now, team members are ready. Two years ago, Sheng Tai, who was 20 years old, came here alone.

He was broadcast live with his cell phone, and all the files were limited to the rule that he could not take pictures or not. After a 20 day broadcast at a stall gate, the other side agreed that he would go live in the store.

"The clothes in this shop are really very good, you see, the suit on Miss Jie is very special."

The global top class buyer can make 2000-3000 clothes a day in the discount season. The model keeps trying on. At first, he was just filming. Later he asked the clerk to try it on. Now he has a dedicated model.

Behind the upgrade is East Gate's recognition of this young man's ability to carry goods, and it is also a necessary choice as more and more buyers become more competitive.

Sheng Tai laugh said that the global buying hand became more and more lively here, and the stalls were also hard to find.

"The shopkeeper took the latest designer's clothes and went to the management department on this floor to apply for it. They would not necessarily give him a new store."

Buyers of clothes are mostly transported by the uncle of Korean logistics industry.

After being familiar with it, even if they want to add goods, the buyer does not have to go to the East Gate in person. They only need uncle to come to the store to pick up the goods, and then pay the money after delivery.

Around the east gate, a porter can earn RMB 15 thousand to 30 thousand yuan per month. Their generous backs connect the clothes of the east gate and people from all over the world.

What is the secret of the one hundred year old east gate?

It's already past 12 o'clock when we walk out of the building. The subway has been closed and there is no trace of the bus.

The taxi at the entrance of the building is very expensive. When it comes to the table, it costs only 50 yuan to pay for the table. When it comes back, it costs 200 yuan for the opening.

We choose to walk back. After walking about three hundred meters, the sides were dark and bustling. Looking back, the east gate is still there, illuminated with neon lights.

The east gate is leading the Asian fashion trend. The latest edition of the most fashionable clothes will always appear here, making more than one explosive year for a long time.

The east gate is technical. Although it is also a wholesale business, designers can always find a place here and start the pursuit and competition at the forefront.

There are exceptions to the east gate. Some stalls are carrying short sleeves and shirts imported from other countries. They use "made in Korea" to flicker guests from afar. Such actions are being punished more and more severely.

The shopkeeper at the stalls is still waiting. Wholesale people are still picking goods, and live buyers are still introducing them.

One hundred years, the market is heating up. I wonder if the east gate is the east gate.