Who Spent 3 Million On A Pair Of 47 Year Old Nike Shoes?

In July 23rd, at the first sports shoes auction held by Sotheby's auction house, the limited edition Nike (Nike) "Moon Shoe (Moon shoes"), which attracted much attention from sports fans, was included in the bag by the Canadian collector Miles Nadal at a price of 437 thousand and 500 US dollars (3 million yuan), breaking the world record of the auction of sports shoes at public auction.

Before that, the official record of sports shoes was Converse (CONVERSE) basketball shoes, which was auctioned by California sports souvenir company SCP in 2017. These shoes are basketball boots of basketball superstar Michael Jordan (Michael Jordan) in the 1984 Olympic basketball finals, with his autographs at the auctions priced at $190 thousand and 400.

The moon shoes are designed by the American sports giant Nike co-founder Bill Bowerman, specially designed for the 1972 Olympic Games, and only 12 pairs are produced by hand. The auction is the only new Moon shoe known. The sole of Moon shoe is the classic waffle sole design of Bill Bowerman, which has strong grip and abrasion resistance.

Last week, Miles Nadal had said he would receive all the products from the online auction. Sotheby's and the auction partners, New York sneakers and tide brand consignment trading platform Stadium Goods finally decided to only auction the valuable Moon Shoe publicly, and the remaining 99 will be sold to Miles Nadal in private auction mode.

Miles Nadal founded Multi Discipline Communications, the predecessor of MDC Partners, a well-known advertising and marketing company in Toronto, Canada in 1980. It led the company to NASDAQ in 1987 and left CEO until 2015. Nadal is also the founder of Peerage Capital, a private equity fund. Miles Nadal is not only a well-known entrepreneur, business leader and philanthropist in the industry, but also a collector, who likes to collect cars and limited edition rare sneakers. After winning all 100 sports shoes in one fell swoop, Miles Nadal intends to open his private collection Museum, inviting friends, family members, charitable organizations, car enthusiasts and sports shoes enthusiasts to visit his limited edition sports shoes and classic cars.

Miles Nadal said: "I am very happy to get Moon Shoe shoes. Moon Shoe is one of the most rare sneakers in the history of Nike. It symbolizes the integration of sports and popular culture. When I got the other 99 pairs of sneakers last week, I told myself I had to take the Moon Shoe. Nowadays, the culture of sports shoes and collection culture are popular. I hope Sotheby's auction house and sports giants can continue to lead the trend of sports shoes.