Confession Of The "Speculators": As Long As It Is Not A Fake, Appreciation Can Sell Money.
Starbucks cat claw cup, UNIQLO KAWS joint UT, beast pie hand in hand with NB's 520 series... Look back at a limited number of products launched by many businesses, many of them have become the "net red explosion" of the circle of friends. Some of them are triggered by online buying, and even collectors have to spend a lot of money in order to buy the so-called limited edition.
Limited, has gradually become a trend culture, but also tide card to win over young users, enhance the added value of goods. Especially when some traditional brands integrate into the Internet marketing tools, they give more imagination to limited products.
However, the net red goods, which are worth several times the original price after being hyped, are placed in the face of the recently Limited tide sports shoes, but some are not enough.
"There are many sportswear enthusiasts at home and abroad, who like to collect some limited sports shoes. But in recent years, some people in China have been crazy about speculation, and even become shortcuts to kill many financial products. A limited shoe collector enthusiasts told him to understand notes, and his conservative estimate of his collection is probably over $one million.
That is to say, if he sells all the sneakers collected in the years, he will become a "millionaire" immediately. In this player's side, there are more collectors who are sitting on top quality limited money, known as "worth" up to ten million, which is no wonder that many young people are beginning to focus on the limited number of sports shoes collection circle drilled into.
Is the limited price sports shoes a spiritual belief or an investment product? What kind of mentality are those speculators involved in? Is the appreciation of limited sports shoes a product of online hype marketing?
Independent "speculation" never "rigid" with the organization.
"I am in a bad mood today, because I may have lost seven or eight thousand yuan. I really can not reconciled myself to it."
A few days ago, the company was working overtime in the yuan, in the circle of friends drying out a few Nike Limited sales sign sign, and the text. He told us to understand the notes. There was a spot drawing activity on the same day (Sunday) at Nike store, Luohu, Shenzhen, on the same day (Sunday). When he was happy to get a number of AJ1 Retro High limited numbers, he suddenly received a notice from the department leader and asked for an urgent return to the company to work overtime.
"The price limit for these shoes is only more than 1000, but it's seven, Yachi Shimoto." Referring to this matter, Tai Yuan's mood was still extremely depressed.
"Ten years ago, I began to collect limited amount of sports shoes. At that time, I was fond of basketball and worshipped the flying Jordan. Besides, some high school classmates also had the same hobby, and there were common topics among them." After several years of work, he admitted that collecting limited money sports shoes was a good way to earn income.
"Unlike institutional speculation, my funds are limited, so I only focus on Nike's limited AJ series." In addition to his favorite style, he will leave the collection. Most of the AJ shoes that are bought by lottery and secondhand purchase will be earned several times or even a dozen times by resale.
Although the limited amount of sports shoes purchased by the lottery is relatively small, there are not many real Nike on the second-hand electricity supplier platform, but the small time in the spare time can bring the "extra fast" of nearly $twenty thousand a month for the big yuan, which he has always been proud of.
When asked about collecting and selling the tide shoes so much money, why did not quit his job to concentrate on doing this thing, he shook his head with a smile and said, "the evil fire of the fried shoes has only arisen in the past two years, and I don't know when it will go out." It's definitely not a good job to be a regular job, or a stable job. "
As an independent fry, he knows that his capital and channels are relatively poor, and he can't hoard goods in large areas like the organization's speculators. "They have the means to take the sign and pay attention to the wall tactics. At least half of the one hundred pairs of shoes have been dropped into the hands of these institutions."
In addition to insisting on buying limited edition stores, Tai Yuan has become increasingly cautious in recent years on the sale of second-hand electric providers. He admits that at present, online sales of limited sports shoes are too high imitation, and it is hard to distinguish true and false. Even if they have nearly five years of experience in collecting, they will buy AJ that is hard to distinguish.
As for how to deal with the limited edition AJ, which is suspected of being highly imitated, Da Yuan just smiled and said nothing.
As long as he can sell his money, he will be honest and shoddy.
"The collection must be true. It's really easy to drop hands. It's OK for buyers to pay the bill."
In view of the real and fake problems of the limited amount of sports shoes, Tai Yuan said that as long as the shoes sold eventually can be sold, it will not be true or false. After all, nowadays it is a very tiring thing to identify whether AJ is a high imitation. In the end, it may be hard to please.
Tai Yuan said that compared with the inferior quality of the previous year's high imitation, many of the Putian shoes with solid materials are not clear enough. In his view, the high imitation AJ produced in Putian is almost the same as the genuine shoes, no matter the quality and the stitches are exactly the same as the official purchase limit. The treatment of the edge burrs is also excellent.
The most important thing is that the price of "Putian shoes" is not cheap, compared with the "barbed" AJ1 of the issue price less than 1300 yuan, and the "Putian version" has also been as high as nearly 1000 yuan. This is just another kind of "Gospel" for those who can't get the official copy but want to have the right product.
The so-called gospel is to turn a blind eye when it is a genuine product. But Tai Yuan still has mental cleanliness in his collection. At the beginning of the year, he bought a pair of yin and Yang AJ1 with limited sales on a second-hand electronic business platform. When he arrived at the store, he began to doubt the authenticity of the shoes. After all, the limited edition also had more than 2000 pairs. The seller sold 30 records, which made him feel more and more unreliable.
"However, I really can not see the true and false, so I sent for help in several groups, asking the experienced God to help me identify." He has seen some experts before introducing high imitation AJ shoes, although exquisite workmanship, the shoes "R" and the letter "D" are separated below, and the genuine ones are joined together; in addition, the small leather strips on the heel of the genuine product have two stitches, the color is different from the leather, while the high imitation only has one suture, and the stitches and leather strips are of the same color.
However, the limited money he purchased has all these characteristics, but the more he sees it, the more he sees it. In the end, some of the "big gods" in the group are also said to be true and false. Later, on a well-known App, the identification application submitted by Da Yuan also appeared different results.
"When you communicate with many AJ powder, you are told that some stores will also mix high imitation AJ shoes with genuine products." Tai Yuan is no longer entangled with authenticity, "after all, the market is so chaotic, as long as it is not a fake, appreciation can sell money."
Then, how do the experts in the circle usually sell a pair of fake and imitated prices that are difficult to distinguish between genuine and fake?
Tai Yuan says that false is true, true and false, and a good master often creates a "story" for a pair of shoes.
Show the draw process and tell the story.
"In the circle, if you have fewer hands, you can sell seven or eight pairs a month, and you can get more than ten pairs a month with good luck."
Da Yuan told us to understand the notes. A few years ago, a circle of experts gave him a lot of advice. In order to facilitate the sale of shoes, the player has applied for nearly ten accounts of second-hand electric business platform with family members and friends and family identity cards, which have many tricks.
"Think of it, as an amateur seller, if the limited AJ sales records show that there are many pairs, it is easy to be suspected of selling high imitation." As a result, the expert only has a pair of tide shoes in each account, and besides idle shoes, he also sells some idle cell phones, used game machines, handicrafts and so on.
This is to let users feel that this second-hand account is not specifically scalding limited tidal shoes. Because of the habitual thought of consumption, the buyer will think that this is the shoe that the seller draws occasionally. "Sell one pair of shoes and do not stand on the other side at once, because other buyers will feel very fake."
Now, every electricity supplier account for "Tai Yang" is only one of the shelves. After sale, it usually takes ten days and a half to sell another pair. Moreover, whether it's an electricity supplier account or a WeChat friend circle, he will always show the relevant pictures of the limited number of shoes and draw lots.
This is also a guide from experts. It is not always easy to release the grand occasion of drawing lots, showing the difficulty of buying the limited tidal shoe process, showing the market value of commodities, and also having the right to ask for price. "Although not every pair of shoes is drawn by ballot, I always send and draw lots to make shoes look like stories."
As long as the evidence of these "efforts" to buy shoes is in place, buyers will also believe in the bottom of their hearts that the tidal shoes they sell are genuine products sold by the government. And he made a 4600 yuan deal, did not know the true and false numbered version Yin Yang AJ 1, also sold on the second-hand electronic business platform the 7480 yuan price, has made a fortune truly.
In the eyes of Tai Yuan, he may be like many buyers. The motive of buying celebrities to limit their tide shoes has changed from spiritual belief and frenzied pursuit of stars to the value of investment and the desire for wealth. However, he still has some scruples. Unlike some speculators, they do not care about the style design and background culture of the tide shoes. If they can increase their value and sell the price, they will burst their heads and go mad.
What makes some real collectors feel speechless is that nowadays high imitation, fine imitation and genuine products have been mixed together to circulate on the market. It looks like mud and sand, but genuine counterfeit products are now revalued together in the market and become tools of making money together.
In this form, some players rush into the collection circle under the banner of the so-called "genuine powder" and have no longer concealed the greed in their eyes. Just like a netizen commentary said: if it's not for reselling, not for speculation, why are those people willing to spend thousands or even tens of thousands of dollars to buy a limited amount of tide shoes that are hard to distinguish between true and false?
Source: understand notes
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