Coach Announces Liu Wen As Brand Spokesperson

In July 25, 2019, New York, Coach, pleased to announce that Liu Wen, the international supermodel, served as the brand spokesperson and endorsed the women's fashion lifestyle products. This is also the first time that Liu Wen has joined hands with internationally renowned brands as a spokeswoman for women.

Adhering to the American dream spirit, Coach meets Liu Wen, a supermodel who is always courageous in pursuit of dreams. The same values create a match that makes a difference. The purpose is to show street confident dreamers, which is also the inspiration for Coach to execute creative director StuartVevers. This autumn and winter advertising image blockbuster is also interpreted by Michael B. Jordan and Mizuhara Kiko respectively.

Liu Wen's chance to become a spokesperson for the Coach brand is precisely because her pursuit of dreams, every step of her life, is accompanied by the courage of self confidence and transcendence. From her hometown to the international T stage, she constantly surpasses the limits and striving for excellence. She has won international awards, but has always kept her heart in mind. Her affinity smile has become an iconic charm. Liu Wen symbolizes the independent woman who is loyal to her heart. Her ability to freely spread on the road of dream is perfectly blended with the dream gene that flows through Coach. It encourages more women to join the ranks of the dreamers and release the boundless charm of dreams.

Stuart Vevers said: "JuergenTeller is famous for finding the unique charm of the photographers. It can create the warm, modest, and playful atmosphere that I want to express. This is a great honor to invite Liu Wen as spokesperson to interpret the latest autumn and winter advertising blockbuster to show the tolerance, courage and optimism that Coach has always advocated.

This season's blockbuster is based on the landmark buildings in New York. Liu Wen, the spokesperson, wears a printed skirt with the main TroupeTote handbag of the season. It shows me in the fresh morning of Manhattan terrace, like a gorgeous and tough flower, which matches the color printing design of the decorating master, Kaffe Fassett. Coach's ladies' products are the footnotes of Liu Wen's pursuit of dreams. She has witnessed the steady progress and growth of her career.

For the perfect presentation of this advertising blockbuster, Coach worked with photographer Juergen Teller and director Todd Tourso, stylist VenetiaScott, makeup artist DickPage and hairstylist Christiaan to provide makeup and styling together to create this blockbuster. After Coach, there will be a series of related dream theme activities, which will invite Liu Wen to participate in the sharing of the belief spread with Liu Wen to more women.