Luxury Advertising Crazily Moncler Invites Hollywood Superstar To Endorse

The growth rate of Moncler SpA (MONC.MI) was accelerated in the two quarter. The growth rate of fixed exchange rate of 18% was much higher than that of 11% in the first quarter, and the growth of the fixed exchange rate in the first half of the year was 13% higher than that in the first quarter.

According to the actual exchange rate, in the first half of 2019, the league could gain 570 million 200 thousand euros in revenue, up 15.5% from 493 million 500 thousand euros in the same period in 2018, better than the 562 million euros expected by the market, and the 19% quarter growth rate in the two quarter. The EBITDA growth rate was 15.9%, from 123 million 900 thousand euros to 143 million 600 thousand euros, and the EBITDA profit rate slightly improved by 10 basis points to 25.2%. The net profit of euro was more than that of the same period in 2018.

Italian company chairman and chief executive Remo Ruffini said in a statement of performance that the company is innovating every day, referring to the first 24 hours of marathon in July, and praising 450 companies from all sectors of the world to work together, not only enhancing the company's unique and strong belief, but also in terms of performance.

Robert Eggs, chief operating officer, said the strong performance in the two quarter continued in July. He also pointed out that the demand for Chinese people is still the most robust, including consumption abroad, especially in the French tourist market. Due to the weakening of the "yellow vest campaign", Chinese tourists are beginning to be active in France. Besides, the accelerated growth of the Korean economy has made a great contribution to the company. Including the Hongkong market, RobertEggs said the two quarter was led by the Chinese mainland market and accelerated all over the market.

However, the luxury industry showed a split in the two quarter.

Like LVMH, Mo, t Hennessy Louis Vuitton SE (MC.PA) road wewein fashion leather Department and Herm sInternational SCA (sInternational) Hermes International Group has accelerated in the two quarter, but the luxury goods industry in the past four years, the weathervane brand Gucci has slowed down significantly in the two quarter, from 20% in the first quarter to 12.7%.

Kering SA (KER.PA), chief financial officer of Kai Yun group Jean-Marc Duplaix, blamed the two quarter performance of Gucci on the decline of Chinese tourists in the US market, resulting in a 2% decline in the US market in the two quarter from 5% in the first quarter to two in the first quarter. He also said that Gucci did not follow the advertising competition in the luxury industry in the first half of the year, and the return on investment in the US market was getting lower and lower, but it would consider re investment in the second half of the year.

After opening its interim results on Thursday, Kai Yun group opened its stock market on Friday, and its share price plunged nearly 10%, and fell 7.01% all day. After the announcement of Wednesday's Wednesday's earnings, Thursday's share price also competed for the market's expectation of opening up the cloud. It fell more than 1% all day, but it recovered 2.51%.

From the perspective of stock price performance, investors' differences in luxury goods industry are obviously bigger and bigger after the two giants' earnings reports.

Tristan D'Aboville, an analyst at William O'Neil, a broker, said that trade protectionism is prevailing and demand for Chinese consumers is slowing. The luxury industry is expected to become more and more difficult. He said that since the summer of 2018, the agency has taken a negative attitude towards the luxury goods industry. In September 2018 and October, when the market became more dangerous, the company had removed Canada's geese and CanadaGoose Holdings Inc. (TSE:GOOS) Canadian geese from the stock recommendation list.

In view of the rapid deterioration of the macro environment, Research Institute No Agency also downgraded the luxury sector shares at the end of last year, and generally lowered the rating of industry stocks to "neutral" and below negative ratings. However, the Sino US trade negotiations were cloudy and uncertain. The agency raised the outlook for the growth of the luxury industry in the two quarter from -1-1% to 1-3%, but said it would review the situation in August and adjust its expectations.

Tang Xiaotang, founder and analyst of No Agency, said that the way in which luxury industry stimulates revenue growth through advertising is more and more like the unsustainable development of the technology industry. Although the income side of the two quarter of the Gucci shows "street", the core earnings data continue to rise, which, on the contrary, appreciates the Gucci mode, and believes that the brand will lead the industry to heavy profits and heavy profits in the next few years.

Bernstein Luca analyst Luca Solca said that in view of the two quarter results of Gucci performance, the market may take a wait-and-see attitude and wonder about the future "soft landing" of the brand.

Remo Ruffini continued to preach the "Moncler Genius" business model that the alliance could focus on at the performance meeting on Wednesday, saying that half of the new customers were introduced by the series.

The "Moncler Genius" brand / designer collaboration series, which has been released monthly since 2018, has now accounted for 8%-9% of the group's total revenue. The series has just introduced Hollywood star WillSmith Willl Smith to publicize the move, which further shows that the advertising war in the luxury brand industry is becoming more and more intense.

In addition to advertising, the league is also reforming its channels and expanding its control. The company said that in March 29th, the company's control of the market rose from 60% to 66% from the Japanese market partner Yagi TsushoLimited, and the value of the 6% stake was as high as 10 million 900 thousand euros. In 2017, the alliance could sign a joint venture agreement with YagiTsusho, which could have a 6 year gradual buyback clause.

While pushing forward the control of the Japanese market, the Italian company in the two quarter also shifted the wholesale store of Bloomingdale's under NYSE:M to a direct store in Messi. RobertEggs took the initiative to mention the current crisis facing the US Department store, including the possibility that its client Barneys New York is about to file for bankruptcy, and Neiman Marcus postponed the order of autumn and winter.

With the expansion of retail channels, the proportion of direct business revenue increased by 20 basis points to 76.6% in the two quarter. The growth rate of fixed exchange rate 13% was about 100 basis points higher than that of wholesale channels, with an actual increase of 16% to 437 million 100 thousand euros. The company pointed out that the revenue growth of the electricity supplier channel was still significantly stronger than the overall performance, but did not disclose the specific growth rate and share. During the same period, the same store sales increased by 9%.

By the end of June, the company operated 196 independent outlets, with a net increase of 3 in the first half, of which 4 were located in Asia, while 1 in Italy and EMEA stores, and wholesale outlets increased by 5 single brand stores to 60.