Jingdong's Purchase And Promotion Policy Will Be Upgraded To Wechat's First Level Access.

A few days ago, Jingdong announced that the investment promotion policy will be upgraded in a comprehensive way. It is about to access the first level entry of WeChat, fully open the investment category and reduce the use fee of the platform. In the future, it will build a new social networking platform based on the upgraded purchase business. In addition, from August, Jingdong will launch a large-scale investment promotion in the whole country.

　 New scene enters WeChat through Jingdong shopping first level entry

The media understands that Jingdong's spelling and purchase will be based on the seven social scenes, and will join hands with Tencent to excavate low line users to enhance WeChat's new shopping experience. Since September, users have just opened WeChat's "discovery", click on the "shopping" icon and click two times to enter Jingdong to fight for it.

In July of this year, the big data monitoring platform Trustdata released the mobile Internet industry rankings in July. WeChat used 1 billion 96 million of its monthly active users to become the most user application software in the year June 2019. Therefore, the new WeChat shopping scenario will buy and link Jingdong's multi-level consumer market to achieve the docking of large traffic volume and potential customers. The first level WeChat entry will also become a unique tool for Jingdong to purchase and even Jingdong.

In addition to the WeChat traffic entry, businesses can cover Jingdong APP, Jingdong WeChat shopping, Jingdong Q shopping, M shopping, small shopping procedures, M stations, PC terminals and Jingdong shopping.

New policy 0 cost, low point to help businesses grow

It is understood that Jingdong purchase new investment policy is: to all categories of businesses open platform free use fee, the deduction point to 0.6%, within 6 hours to complete the audit, and provide 1 to 1 guidance and growth support plan for businesses.

At the same time, Jingdong has also set up a "quality firewall", which has set up a professional inspection team for hundreds of people. In May 24th, Jingdong issued the "factory direct superior product" plan, incorporating Xinhua's credit rating platform as an important source of Jingdong quality. As an important platform for the "direct superior products" plan, the Jingdong has also been inspected by Xinhua credit.

　 New Fu can join hands with businessmen to dig together the sinking market.

As early as 2014, Jingdong launched the layout of social business, based on social gameplay, Jingdong's spelling and purchase business, to push the market down, and reach the target users through social fission. Social fission occurs on the basis of scenarios, so diversified consumer scenarios become the focus of Jingdong's purchase. At present, Jingdong has set up the "one machine, two wings" social marketing system of "Jingdong purchase and social Rubik's cube + shopping circle", which can empower each other through marketing, content shopping guide and social game tools, and stimulate the dynamism of the platform to maintain sustained growth.

At the same time, social marketing tools will be expanded to 60. Jingdong buys and sells businesses, such as live broadcasting, red tape shopping, Beijing pick up, red packets fission and other marketing tools to enhance social fission and interaction effect, and build diversified social shopping scenes for consumers.

Not only that, Jingdong has also provided a new growth and empowerment scheme for merchants, and has launched 3 support schemes: Super explosive sales, industrial business support, and quality factory business empowerment. Among them, the super explosive fund can provide long-term commodity cooperation for the business to create a solution; industry support business, to provide integrated marketing solutions for the industry to bring businesses; high-quality factories and businesses to provide energy, for the factories and merchants to provide Jingdong's exclusive purchase and certification business benefits.

This year's Jingdong 618 data show that the number of users who subscribe to the 3-6 tier cities of Jingdong has increased by 106% over the same period last year. The total number of new users of Jingdong has increased by more than 3 times over the same period. During the 618 period, Jingdong accounted for nearly 70% of the users in the 3-6 line market.

It is reported that Jingdong will launch a comprehensive upgrade based on the existing merger and acquisition business, and will make use of resources such as WeChat grade 1 entry and WeChat market users to create a new platform that is different from Jingdong's existing scene and mode.