In The First Half Of The Year, La Natsu Bell Closed More Than 2400 Stores And Lost 4.4 To 540 Million Yuan In Advance.

La Natsu Bell's net profit fell more and more evident since its first performance in 2018. In July 30th, Shanghai La Natsu Bell apparel Limited by Share Ltd (hereinafter referred to as "La Natsu Bell") issued a semi annual performance loss notice in 2019.

The announcement shows that, after preliminary calculations by La Natsu Bell's financial department, it is estimated that the net profit attributable to shareholders of Listed Companies in the half year of 2019 will be a loss compared with that of the same period last year (the net profit attributable to shareholders of Listed Companies in the same period last year). The net profit of shareholders belonging to listed companies is -4.4 billion yuan to -5.4 billion yuan, which is about 286.6% to 329% lower than that in the first half of 2018.

In fact, in the first quarter of this year, La Natsu Bell's revenue and net profit showed a downward trend. Its revenue fell 6.94 percentage points from last year's year to 2 billion 372 million yuan, and the net profit fell by 94.4% compared to the same period last year, only 174 million yuan.

For this performance deficit, La Natsu Bell explained that there are four main reasons.

1, the company's operating income in the first half of 2019 was down by more than 20% in the first half of 2018 compared with the first half of 2018.

2, the company accelerated the sale of over season products, resulting in a decrease in the average gross profit margin of commodities.

3, the company's business transformation, adjustment, reduction of efficiency and other measures are being actively promoted, but the actual effect still needs a certain time to gradually reflect that the reduction in the first half of the year has not been able to offset the decline in gross margin.

4, because of the changes in external financing environment, the company continued to repay bank loans during the reporting period, which had a negative impact on the company's purchase of goods in 2019, the purchase of new products, and so on.

La Natsu Bell also mentioned that during the reporting period, the company took the initiative to adopt a strategy of shrinkage adjustment, focusing on high value business. By the end of June 2019, the number of offline outlets decreased by more than 2400 compared with the end of 2018.

Not only that, La Natsu Bell has been selling assets this year. In May 7th this year, La Natsu Bell announced that it would sell the 54.05% stake of Hangzhou subsidiary Agel Ecommerce Ltd to the Hangzhou Yan Er business management consulting company, with a total of 200 million yuan, even though it had used 1 years to help Hangzhou to turn 15.5 times in the sales of electricity suppliers in Hangzhou.

In June 22nd, La Natsu Bell announced that it would sell a share of Tianjin star wide enterprise management consulting partnership (limited partnership) with 275 million yuan to sell its subsidiary company ("La Xia business management"). In addition, La Natsu Bell received a total of 21 million 952 thousand and 600 yuan from the first half of January 23rd (June 20th).