CHIC Cowboy Fashion And Retro Love Kill Each Other.

In 1850, the Jew Levy Strauss cut his trousers into canvas and put five pockets and pouches for the workers of the western development.

This rough and durable garment is fast becoming popular. The BMW's fast gun's prodigal wears a full set of jeans; the miners' jeans pocket is full of gold sand; the farmer is wearing straps and trousers in the fields. Tannins spread to the east coast of the Pacific with the pioneers of the West. In the years that followed, cowboy clothing, coke and gum spread all over the world with the spirit of Free America.

Of course, cowboy clothing, the greatest fashion invention of twentieth Century, remains classic after 100 years, but times continue to inject new elements into it.

　 The classic is long and the quality is extraordinary.

The most classic image of Marlon Barndo in the "flying party" is a leisurely reclining locomotive and wearing a Levi 's 501 Jeans. Free culture provides fertile ground for the development of classic cowboys. Today, the classic tannin wind still shows comfort and leisure.

As a result, the original ox and red ear jeans, which represent the quality of the brand, change from the work of the designer of the brand to ready-made clothes, and to the wardrobe of the urban youth. "Classic looking and never falling behind is the product we want to provide," said Li Hongyang, co-founder of Guangzhou red one Clothing Co. Ltd., "the inspection in Japan and Italy has strengthened my original intention of making high-end quality cowboys. The whole series of products are using the brand of REDJWORK.

"Jeans are the classic clothing styles of the century. REDJWORK is therefore preferred to have a century old supplier of surface accessories, which is made of pure natural plant dyes and tailored to the Asian style." Li Hongyang said that this is to bring to the pursuit of quality consumers "wear and change" pleasure experience.

Coincidentally, Liu Wanyi, general manager of Guangzhou Feng Feng clothing trade Co., Ltd. also believes that the quality of jeans is particularly important: "at present, domestic cowboy brands and consumers have higher requirements for quality, including the pursuit of red ear, and children's jeans have considerable potential. The market welcomes innovative water washing methods, such as stone washing, snowflake washing, rinsing, and so on.

　 Empowerment of the times and the renewal of classics

In the past ten years, almost all of them can be named after a popular jeans style: 70s is bell bottoms, 80s is water washing and bleaching, 90s is wide legs, the first ten years of the new century are mainstream, second ten years, what new elements are Cowboys given?

"Diversity, personality and fashion." "There is still a market gap for Chinese cowboys," said Dan Yuzhen, manager of Sanger Blue Jeans Garment Co., Ltd., Shunde District, Foshan. "Domestic consumers are not aware of cowboy culture. We are also looking for cutouts from two aspects of culture and innovation."

"Sons of blue jeans are advocating a local character cowboy culture. By adding the elements such as manual nail beads, we can ensure quality while increasing the added value of clothing, and fit the body version tailoring, so that Cowboys tend to be fashionable, quality and refined. This is also the trend of cowboy development that I think." Dan Yuzhen is confident of the brand's future.

Indeed, after a hundred years of baldness and dresses, cowboy costumes began to become lively. Lee adds a shoulder badge for jeans. Evisu adores the pockets and curling of the jeans with printing. Embroidery also brings extraordinary impressions.

In addition to product innovation, consumers will also care about logistics issues. "As a consumer, have you ever thought about buying jeans on the App, then the nearby stores will deliver the door, just as easy as takeaway?" Li Hongyang, general manager of red one day, is linking the channels and life. "Red one is trying to provide 3 kilometers, 30 minutes to deliver door-to-door service. The information age has provided new energy for the cowboy."

It can be seen that continuous innovation is the secret of classics. But in this era of new technology, the balance of fashion is gradually tilting towards innovation, and the cowboy area of CHIC- fashion brand is the cowboy clothing market and the cusp of innovation.

　 CHIC cowboy, opportunity bloom

The CHIC- cowboy area is paying tribute to the classics while having new creativity at all times. Through the preliminary planning and selection, the most comprehensive Cowboy brand, designer, manufacturer and supply chain resources will be gathered to provide all sectors and multi links supporting services for cowboy enterprises and reveal the heat demand of the cowboy tannin trend in Chinese consumers.

In deep docking with the first line cowboy market, the organizers are also keeping pace with the times at the targeted invitation of the audience. The number of viewers interested in cowboy category reached 4900 people, occupying 8.39% of the total CHIC audience, and will make full use of CHIC's supporting resources to explore all cowboy business opportunities.

Following the new changes in the cowboy market and consumers, the greatest vitality of the cowboy category market is the value of the CHIC- cowboy area. On the 25-27 day of September, CHIC 2019 (Autumn), the exhibitors and audience will hold a big Party about cowboys.