Behind The Days Of Wearing Down Clothes: Children's Wear Market Is Growing, And Children's Mold Economy Is Being Urged.

Children's models wear down clothes. In April of this year, the "child model girl was hit by a mother" incident sparked heated debate on the Internet, and finally led to the chaos of "Tong Mo town". Parents used their children to make money and let their children lose their childhood. Recently, people in Shanghai have seen many models of children in the Bund. They are wearing down coats, but they are thought-provoking.

According to reports, the Shanghai meteorological department recently issued the high temperature orange warning area, but in the Bund, Shanghai, we saw many models of shooting photos in the off-season. They wore thick down garments or sweaters, shooting in the outdoor days of the dog days, and many of them were children.

If you wear a down jacket, you can't even bear adults. Let alone cooperate with the photographers to do all kinds of movements, and not shoot a piece of two. Then someone asks if this is a child abuse, and others say it is a kind of exercise for children. In this regard, the family members of Tong Mo said, "this is a private affair".

After the Niu Niu incident, the Binjiang District Procuratorate of Hangzhou issued the "opinions on regulating children's mold activities to protect the legitimate rights and interests of minors". The opinion clearly stipulates that juveniles who are under 10 years of age should not be used as advertising spokesmen in children's mold activities. They should not continue to use children's mold for more than a week or more than a month, resulting in children dropping out of school or dropping out of school in disguised form. They should not continue to work for more than 4 hours. Children should not wear clothes that do not conform to their age, violate public order and good customs, or guide children to do actions and behaviors that do not conform to age and violate public order and good morals.

Children's wear market is growing, and children's mold economy is heating up.

Since 2008, China's children's wear industry has maintained a sustained high growth trend. Benefiting from the upgrading of China's consumption and the bonus of the second child policy, the growth rate of children's clothing industry market in 2017 has reached a new high of nearly six years, and the market scale has reached 179 billion 600 million yuan. According to conservative expectations, the market size of children's wear industry will exceed 200 billion yuan in 2018.

The growth of children's wear market has greatly increased demand for children's models. It is reported that more than 80% of the profit of children's clothing in China is in the process of R & D, design and marketing. In 2013, Huzhou Zhili invested 20 million yuan to build the first children's clothing design center in the country. In 2017, 15 thousand children's clothing styles were set up, and a large number of children's models were needed to take part in the shooting. In the marketing link, in 2017, Huzhou's Zhili children's clothing sold 7 billion yuan online, which further stimulated the market demand of children's mold.

It can be seen that the rapid development of children's clothing industry in China has led to the growing demand for children's mold market, attracting more and more parents to bring children into the field of children's mold, thus triggering a controversy over child mold.