Li Bai, A Different Essence, Shanghai Museum Of Experience.

In July 4th, Li Bai opened the first laundry essence liquid laboratory in Shanghai Xintiandi. This is Li Bai's new product laundry essence, which was first contacted with consumers after the heavy release of London in June. The experience hall takes "high-end washing and care" as the core of design. For the first time, the concept of "skin care essence" is integrated into the laundry service. Through the highly interactive device, the "black technology" and essence nursing are presented. The design of the museum attracted a large number of fashion people to go to punch cards, and the museum became a new landmark.

(Fig. 1: a different panorama of the essence of the white horse.

Li Bai laundry essence is the first product in China to upgrade the laundry liquid into the essence of laundry detergent. It integrates many black technologies that lead the global clothing and washing industry. It protects clothes like skin care essence. It contains 7 kinds of essence, 3 remove stains and 4 heavy clothing technology. Li Bai is well versed in the importance of immersion interaction for the consumer experience, and hopes to make the consumer experience 360 degrees in this way, and feel the high-end experience of washing, brand accumulation and product innovation. The whole experience hall takes the concept of high-end clothing as a concept. Pure white is the dominant color. Entering the museum, the first thing to be seen is the brand historical wall and the full line product show, where consumers can fully understand the brand development path of "10 urban families, 7 household Li Bai, and Li Bai ten national sales lead".

In order to let consumers fully experience and feel the new technology of high-end washing and protecting technology of Li Bai essence, special oil painting interactive cleaning area, product black science and technology exhibition area, and Wen Xiang experience zone are set up in the venue. In the oil painting interactive cleaning area, you can wash the clothes stained with chili oil, tomato sauce, blueberry, soy sauce and other stains, and witness the strong cleansing effect of the "white clean essence". The 3 heavy cleaning technology contained in the essence of Li Bai liquor can penetrate the crevice of micron level fibers quickly and decompose stubborn stains automatically in 3-5 minutes. In addition, the dual protective factor contained in the product can prevent the two deposition of stains.

(Fig. 2: oil painting interactive map)

The event played a test wind, especially in the field set up a product black science and technology exhibition area, consumers can observe through the microscope to understand the texture changes of the fabric after using the white detergent essence, touch the fabric touch after washing the different brands of washing liquid, and feel the powerful effect of the "4 heavy protective clothing" of Li Bai essence. The laundry supple factor contained in the essence of washing and the maintenance of new elements can remove fine woolen balls, make the fabric more smooth, and do not add softeners after washing. In addition, Li Bai laundry essence 1 covers can wash 16 clothes, it can be described as "small body, big energy".

(Figure 3: product black science and technology exhibition area map)

Aroma is one of the highlights of Li Bai laundry essence. The essence of Li Bai laundry essence is the European Patent lock technology, which can achieve 72 hours of lasting fragrance. After washing, the clothes will release different flavors before and after the time. In the smell and fragrance experience area, visitors can feel the fresh fragrance of the essence of the white cream essence by smell incense and smoke card; the aroma extraction technology device enables consumers to directly understand the natural extraction process of the essence of Li Bai laundry essence; rub the towel that has been washed by the essence of the white washing essence, and feel the microencapsulation lock and fragrance technology through releasing the fragrance. Here, you can enjoy the romantic French feelings with exquisite emotion, through the fragrance, perfume and fragrance to deduce advanced life aesthetics, and meet the fragrance perfectly.

(Fig. 4: Wen Xiang experience area map)

Experience in the museum for the fashion enthusiast card enthusiasts, especially the ins wind "punch card photo area". The luminous bubble balls hung in the museum create the most in photographing atmosphere and catch the eye of thousands of fashionable and beautiful eyes. On the opening day of the event, the experience hall launched a large number of fashion designers to take pictures. It is reported that during the opening period of the 4 day stadium, there are also fashion media editors visiting the scene to feel the high-end professional washing experience of Li Bai essence. In July 6th, Lin Yun, a well-known celebrity actor, will incarnate the "Li Bai brand experience officer" airborne event site and share his clothing and toilet concept. I believe that with the help of many stars, daring people and fashion editors, the museum will be popular in Shanghai.

(Fig. 5: consumer participation in Library interaction)

The museum is the first to use the concept of "skin care essence" in the clothing care, so that clothes can be like the skin protected by the skin essence. The experience hall enables consumers to immerse themselves in the interactive interaction, and deeply understand what is "the same essence". It recognizes the 7 essence, 3 heavy stains and 4 heavy protective clothing of Li Bai essence, and leads the consumers to open the high-end clothing and nursing experience. As the first brand to upgrade the concept of laundry detergent to laundry essence, we believe that the future will continue to adhere to technological innovation and lead the whole upgrading of its products and even the entire washing industry.

(Fig. 6: product layout of Li Bai essence liquid)