Japan And South Korea Contradictions Intensified QQ How To Deal With "Boycott"?

Today, trade frictions between Japan and Korea have escalated. Japan has announced that it will remove South Korea from the "white list" that can enjoy trade facilitation, and South Korea has become the first country to be removed from the list.

Relations between Japan and South Korea have been tense since July. Many Japanese brands and products made in Japan have been strongly resisted in South Korea, and UNIQLO has been pushed onto the cusp and become a representative of the Korean people's protest.

In this national level of confrontation, why did UNIQLO become the target of public criticism? From the beginning of July, it was mentioned that the boycott group CFO's boycott of South Korea's boycott of Japanese goods is temporary and will not cause long-term effects. The implication is that South Korea's resistance can not be maintained for a long time.

The result of such remarks is the escalation of boycott and protest against UNIQLO in South Korea. For this reason, XXX issued two consecutive apologies. According to the South Korean side, sales of UNIQLO were reduced by 26.2% after the boycott of Japanese goods. More than UNIQLO, another Muji sales dropped sharply by 19.2%.

From UNIQLO's past earnings reports, we can find that the market of UNIQLO is mainly concentrated in Asia. In the first half of fiscal year 2019, UNIQLO reported that double-digit growth was recorded in the first half of the Greater China market, while the mainland China market recorded a 20% increase in profit and earnings, while Korea was the second largest market in East Asia in Asia.

According to the Beijing business daily, South Korea's FRN, which operates UNIQLO, has created 13732 billion yuan in the last fiscal year, and UNIQLO Japan has taken a total profit of about 60000000000 won, about 348 million yuan and more than 5 billion 300 million yen. In the 2018 fiscal year, Japan's fast selling group sold 896 billion 300 million yen in overseas markets, accounting for 25% of China's market performance, and China and Japan accounted for the largest part of UNIQLO's more than 2000 global stores. UNIQLO said it is expected that by the end of August 2019, there will be 827 stores in Japan's UNIQLO stores, and 1407 stores in overseas UNIQLO stores. The number of stores in China will be comparable to that of the local stores in Japan.

By comparing the above data, some people may feel that the Korean market is smaller than the Chinese market, but South Korea is not only a neighbor of Japan, but also the second largest market in East Asia that UNIQLO can not ignore.

At the national level, no one can avoid the emergence of boycott and boycott.

Standing on the national historical level, Japan has many disputes with Southeast Asia and Southeast Asia. From another angle, Xun group is an international nature Japanese enterprise. In the international market, it is one of the representatives of the country's image, influenced by the national policies, and also affected by international relations, which is inevitable.

In the close environment of world trade, trade frictions in any two countries will have a certain range of impact, but forced to stand at the outlet of UNIQLO is not the biggest victim.

The problem now facing UNIQLO is: 1, how to do public relations work in the trade disputes between Japan and Korea to alleviate the dissatisfaction of the South Korean people and stabilize the Korean market; 2, to continue to explore overseas markets, from the view of stores, UNIQLO is too dependent on East Asia, and the Southeast Asian market in Europe and the United States still has huge consumption potential for its development.