Design For Entrepreneurship? No, It's For Design.

People like their names, like beautiful jade, carefully carved and slowly savoring, describing Zhang Yi in this sentence is my first impression of her.

The 90s girl graduated from Beijing Institute Of Fashion Technology. He participated in the design projects many times and won the commendation. He served as an excellent student representative to study in Japan, England and other places. He practiced in Shenzhen Marisfrolg and Lanyu company. Before graduating, he founded his own brand immy Zhang.

At first glance, I think she is the "learning tyrant" in other people's mouth, but looking at her circle of friends, changing places, colorful colors, fresh things, interesting people... Give people another look.

As Zhang Yi's account is, she is "an interesting girl."

Everything comes from love.

Interesting people always make their lives more exciting. And a wonderful life will give her an endless stream of inspiration.

Zhang Yi recalls his first skiing scene, which is a great challenge for people who are afraid of heights. "At that time, I stood on the top of the hill, looking down at a steep hill, hesitating for a long time, and never daring to go down. I sat on the top of the mountain and cried for half an hour." Because of this experience, she refused to admit defeat. Instead, she began to pay attention to things related to snow, and she jumped out a lot of design inspiration in constant attention.

On the eve of the Han Bo cup design competition, she did not like the rest of the players to immerse himself in tense preparations, but went to Hongkong for four days. After playing enough, she began to work hard and finally won the copper prize and the popularity of the Internet.

Han Po prize

Perhaps in Zhang Yi's eyes, playing and working and learning are inseparable. Every experience in life is the inspiration for her creation. And she enjoys the state of learning and working while playing. So, before graduating, he started his own brand, immy Zhang, which became logical.

"I have never thought of how to better manage the brand, nor have I thought of how successful it will be, but from the little inner caprice." Zhang Yi said so.

The most obvious expression of this small caprice is that she is a fashion designer.

"A windy afternoon, the sea wave gradually rises, the tide rises and falls, leaving the sea bubbles on the gravel... The ripples in the water, the girls in the wind, the earrings in the paintings, the pearls in the waves, have a beautiful." The earrings she designs are inspired by seemingly ordinary life events. She is careful and sensitive, showing her little beauty in her life with her own design.

From inspiration, combination, to the first draft and finalization, and to the raw materials selected from Germany, Japan and the United States, we finished all the processes manually, and produced the limited edition first season ornaments, and presented them in front of everyone. Zhang Yidao ordered two and a half months, and the painstaking efforts could be imagined.

Well made things always bring unexpected surprises. The first sale of accessories in the market will get good feedback. People who come to buy not only have acquaintances from schools or friends circles, but also some social groups who know how to dress and match and pay attention to the quality of life. This is undoubtedly the biggest encouragement for Zhang Yi on the design road.

Take things as they please and do what they love.

As the latest millennial generation that is closest to the trend of the times and the most accepting of new things, Zhang Yi's position on the immy Zhang brand is "a product belonging to the millennial generation, representing youth, personality and vitality. Among them, there is no age limit for so-called young people, so long as you have a young heart, the audience of this brand is you. Brand style is relatively neutral and casual, designed for young people who understand life.

It's probably because of the pursuit of art. In her life, Zhang Yi always comes up with many design ideas. For example, when she tries her own clothes, she disagrees with the design of a detail, and thinks, "well, if this collar is so, if this sleeve is like that, it would be wonderful." Because of this kind of consciousness, Zhang Yi felt that he could not manage his costume design.

However, because the brand is only a series of accessories, and the clothing series is still in the planning stage, we can only see her attitude towards design from her past works. For example, the bronze medal of the Han Po cup, "edition master", Zhang Yi spent a lot of thought in the process of profile and fabric experiments. "Finished fabric experiment is a very complex production process. In order to pursue the fabric's fluctuation, it needs to go through the process of plate, location, scanning, AI production, fabric composite, laser cutting, re composite fabric, cutting, sewing, manual sewing and so on." In order to achieve the desired effect, she spent nearly half a month on the white garment of the first set of clothes.

But all these efforts are worth pursuing in the eyes of perfect Zhang Yi. This also makes us look forward to her series of ready-made clothes.

"No hurry, first step by step to lay the foundation, steady progress, and then slowly increase the category." Obviously, she has her own plan. "Next, the brand will be sold in some designer stores, flash stores and online channels. The second half will synchronize the brand's official website. Apart from the flash store in Beijing, it will also push the brand to Shenzhen, Shanghai and other tier cities." Zhang Yi said so.

Learning from both sides, learning and entrepreneurship complement each other.

People say that entrepreneurship is success. In Zhang Yi's dictionary, there are many definitions of success. Making money is a kind of success, and it is a success to sum up various experiences and lessons from it. So when I asked her whether learning and career would distract her energy, she categorically said "no".

Zhang Yi has been studying abroad for many times, and these experiences have had different effects on the girl who likes designing. For example, the bold and original design of the United Kingdom has brought many original and exaggerated things to Zhang's brand. The learning experience of FIT in New York has made her understand that what is sold is a good design. Even if she pursues design creativity, she must control the concept of economic cost. In Japan, they pursue the exquisite and exquisite pursuit of technology and integrate into Zhang Yi's brand.

For Zhang Yi, "these are the freshest blood in the entrepreneurial process, which can be injected into the brand and make people who wear it can be full of passion."

This kind of thing does not exist in textbooks, but does not have a fixed pattern. In every project designed by Zhang Yi, it is in practice and innovation, and provides the potential for further development for entrepreneurship.

"Any experience may give me a new understanding of design, and it will also bring new cognition and new elements to the brand." The process of entrepreneurship is to put theory knowledge into practice and let her know her strengths and weaknesses more clearly. "In my opinion, learning and entrepreneurship are complementary, and will not cause any impact. A reasonable distribution will help the development of the brand."

In this era of rapid development, it is Zhang Yi's original intention to insist on being a "slow up design" brand and let the brand find people who really like her. We don't know how the brand will develop in the future. At least now, she enjoys the process of starting a business. Isn't that the biggest success?