How Do Women's Clothing Stores Cope With The Off-Season? Summer Shopping Promotion Plan For Women's Clothing Store

The summer clothing market is facing the off-season, and it is very necessary to do well in the sales promotion of clothing stores when we want to outperform other stores in such a dismal period. I think before launching a sales promotion, the clothing store must first decide who to disseminate to it, determine the information receiver, disseminate what information content, and when and where to spread. In terms of specific planning, several tasks must be done well:

1, July clothing store promotion needs accurate positioning, the theme is distinct. Is it true to consumers' brand image or reality sale?

2, determine the best promotion plan for clothing store sales promotion. In addition to careful planning and personnel arrangement, there should be a good plan for the purpose and theme of the activity to go deep into everyone's mind, fully mobilize their enthusiasm, and give detailed promotion plans and details training to the promoters.

3, confirm the promotion time of clothing store, promotion time is sooner rather than later. It's best to be three days earlier than the opponent, so as not to be beat by the opponent. We must seize the opportunity to plan well.

4, create a good clothing store promotion atmosphere. For example, pop poster should be colorful, clothing shop music should be appropriate to stimulate customers' desire to buy.

5, develop an appropriate sales target and incentive plan. The discount should be obvious, not too complicated to make people feel less expensive, the more likely the success of such a clothing store promotion scheme is.

6, to control the promotion cost of clothing stores, it is necessary to "adjust measures to suit oneself" so as to achieve better results.

7, make an evaluation summary, accumulate experience for the next clothing store sales promotion activities.

Finally, there are four points to be noticed in the promotion of clothing stores: 1, the investigation is in place, the publicity is misplaced; 2, the source of goods must be well prepared; 3, the location of activities is remote and sparsely populated; 4, the time is best controlled within a week.

Actually, there should be a lot of ideas for the promotion of clothing stores, but for holidays, the most important thing is to create a festive atmosphere. Now I would like to share with you my promotional activities of Spring Festival clothing store.

Clothing sales promotion implementation: Welcome Speech from "welcome" to "good holiday"

Don't belittle such a tiny adjustment and such an old saying, it's very effective during the Spring Festival. We can feel this sentence clearly. Every customer who enters a store seems very happy. He responds to the guide with the same "New Year's good". Thus, the distance between them has been narrowed down.

Clothing store promotion two: ingenious "red envelope"

Generally speaking, we do not discount on weekdays, but if we can make a profit in the holidays, we will attract customers. From the first day to the fourth day, we will give each buyer a red envelope, a coupon worth 19 yuan. Although the discount rate is very small, the red envelopes in our Chinese tradition are giving others blessings and wealth.

In fact, at this time of the lunar new year, we will not be so fussy. And my cleverly thing is to make an article on the numbers. "19" contains "long and long" meaning, which means that everything is going well in the coming year. It turns out that this method is very effective. According to my rough statistics, 30% of coupons are purchased in two days in second days. In fact, we did not advertise either through the oral dissemination of customers. Oral communication is the best advertisement.

Clothing store sales promotion three: Chic gifts

It is a common practice to promote sales and send gifts, but the key problem is to send the right things at the right time. There is no originality in the way of shoe polish before. Moreover, for many customers, these should be necessities, so we need to think about it.

For example, Valentine's day, you can arrange such a clothing store promotion implementation: the day's female customers to buy shoes, we will send out purses or belts, in traditional concepts, these things have "to control men's money" or "bind the beloved man" meaning; male customers buy shoes, we will send him roses, let him give his sweetheart. Customers think our thoughtfulness, especially the female customers, is very touching.

From my own past experience, sales promotion, including holiday promotion, is aimed at dealing with seasonal products and brand image promotion. The successful promotion is mainly concentrated on three aspects: one is the promotion at the end of the season; the two is the major festivals such as Christmas, new year's day and Spring Festival; the three is the opening of new stores or the new store's popularity. From a consumer's point of view, the biggest attraction for sales is their benefits. Therefore, before preparing for promotion, we must investigate the needs of consumers and find a good way to make profits. Here are a few methods I have successfully done before:

It is a clever discount to send different red packets according to the different consumption amounts of consumers. Timely start the profit making project at the end of the season. There are many ways to make profits. For example, customers who have already bought shoes through the turntable to fight for the profit giving schemes they may get, such as tagging directly on promotional items. Of course, the most effective way is to introduce a systematic profit sharing scheme - how much to buy to make profits according to the corresponding proportion. At the same time, it can also be smart bundled sales. Before the event, according to the style of all promotional items, make a few bundles of bundles. In short, profit making is always of interest to consumers. However, it is very important to make a good budget before making a sales promotion.

There are dozens of festivals and festivals in three hundred and sixty-five days a year. Different festivals have different groups. For example, the fine tradition of Chinese people is to honor their elders, and mother's Day is certainly a good time to promote sales. I bought many carnations from the flower shop. The advertisement is designed to buy a mother's shoes to send a carnation and a daughter to her mother's love. The sales promotion was really successful. The customer did not buy your shoes for the carnation. Instead, the customer came to the store, you reminded her, bought a pair of shoes for her mother, and the carnation that the customer wanted to buy for her mother, we had already prepared for her.

There are many festivals in China, and there are many reasons for promotion. In a word, everything for customers, as long as the festival does not forget your sincere customers, there must be many treasures that have not been excavated for the festival promotion. Clothing sales promotion also needs to consume some brain cells. Are you ready?

Every time a holiday enters a shopping mall or a pedestrian street, there are promotional activities, such as how much to buy, how much to buy, what discount to sell, what gifts to give, and so on. All businesses are racking their brains and applying their own strategies to improve their sales. To eradicate my experience in the promotion of clothing stores for many years, I believe that discount and rebate are not permanent magic weapons. The purpose of sales promotion is to improve sales, but its object is customer.

Blindly pursue sales at the moment, discounting the holiday season, and will lose the old customers who bought before the discount. A common saying in today's society is people-oriented, and we do everything in a customer oriented manner. I think sales promotion should focus on the old customers. The consensus of most marketing experts is that investing limited funds in the off-season is a sensible marketing strategy for stimulating clothing sales promotions. It is worth noting that the off-season clothing sales promotion should not be unduly dependent on the simple price discount.

In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of the enterprise and affect subsequent sales. The alternative strategy is to consider increasing the added value of the product and adding several services, which will not only increase the short-term sales volume but also have a great negative impact on the consumers who have purchased the products.