Jordan Sports Sign Tang Yixin To Release Women's Sports New Series For Image Spokesperson
Recently, Jordan sports held an event in Shanghai, and announced the signing of Tang Yixin as spokesperson for brand image. At the scene of the event, Jordan sports also launched a new product conference, releasing a new series of women's sports products. In terms of sports shoes, Jordan sports also released a shoe with shock absorption and rebound function.
During the China International Fashion Week in October last year, Jordan sports and the China Fashion Designers Association jointly sponsored the Jordan cup and the thirteenth China sports equipment design competition. At the scene of the finals, the "quality dryness" series was officially launched, the latter being the main white theme, with PVC and Chinese character printing. Previously, according to the Beijing business daily, Jordan sports will start the "brand remodeling plan", which will be a major move for Jordan sports to be close to the new generation of consumer groups. Lin Youxun, senior director of Jordan sports brand management center, also said that product promotion will be the focus of communication this year.
In recent years, Jordan sports has increased the layout of younger, such as the launch of a brand new brand PASONZ in 2015. Bai Shang is the main street sport. The target consumers are young people who love sports and pursue fashion. The launch of this series of women's sports products, Jordan sports also has a new breakthrough in the combination of functionality and youth.
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