Millions Of Clothing Stores Are Paying Attention To These Questions. Are You Still Committing Them?

Everywhere in the streets and streets, you can see the shadow of the clothing store, but not every shop can manage to thrive. Some clothing stores may be closed in a few months, while some clothing stores are getting bigger and bigger. What is the reason for such a discrepancy? Today we are going to look at the shop management problems that millions of clothing stores are paying attention to.

　　 First, no one is allowed to open a deaf mute shop. According to the survey, background music can increase the rate of customers by 15%. We should also understand that you sell clothes, and you need to take the initiative to attract people to come to consumption, rather than open pawnshop, three years without opening Zhang for three years.

Two, "sunny day" opens a store: This is said that the brightness of the shop lights is not enough, it will make the customers feel that you are going to close the door or go bankrupt or not. If you do not want customers to have such illusions, then turn on the lights quickly. You don't need to save so much electricity.

　 Three, window products are not updated in time. Do not open a blind shop, to sell goods, need to change frequently, simply put, you move the container shelves move to the location of orientation is to give others a new feeling. There must be a new atmosphere every day, which will make the passer-by want to see the shop and make the old customers feel fresh whenever they come.

　 Four, commodity display is not classified. The exhibition does not embody the principles of classification and related display. Here is the two principles you must know in opening a clothing store.

(1) the "271" principle: your products should be classified into three categories, 1. of which are 20%. 2. profit products account for 70%. 3. high-end products, accounting for 10%

2. The principle of "5 principles" is that the products in your shop should be distinguished from their styles and 1. explosions. 2. drainage. 3. activities. 4. image section. 5. profit

Five, the display area is too wasteful, and the shelf design is not scientific. The standard shelves and display are profit per square meter. How much profit can you earn per square meter area? Can your gold point bring several times profit? If not, please adjust quickly!

　 Six, the price tag is not standardized, and the price of the commodity is not clear. Want to grow big? Let's start with a little label.

　 Seven, the shelves are not abundant, and the products are not complete. No matter the size of the shop, there must be a main product category. And subdivide commodities, such as seasonal commodities, convenience goods and selected commodities (as mentioned in the fourth principles mentioned in the two article). If you really can't afford to make your shelves rich, think about it. Who let you choose the industry? You can't let customers come and go. What you think?

Eight, new product display is not obvious, customers can not see: New products to the store means high profits. Unless you don't want to make money, please pay attention to this.

Nine, the price method is monotonous: If you keep repeating the thirty percent off twenty percent off special offer, you should really study hard. Learn about other people's shop selling skills.

Ten. The shopping guide is lazy in making the tally and diligently selling. There are plenty of products on the shelves, but it's a big problem for the shopping guide to be lazy. We only know that selling, not tally, that can not be sustained for a long time. It's like we go shopping, the same two stores, one of the physical goods are neat, have fixed time tally. But on the contrary, the shelves were messy after several rounds of visits, and no one was there. I believe no old fellow is willing to go to second shops.

Eleven, do not pay attention to self learning and training: Managers who never attend exhibitions and communication are hard to manage in the fierce competition. So, friends, attend exhibitions and communicate with other managers to improve themselves.

　　 Twelve, the number of gift gifts is small and the quality is poor. Gifts are less targeted and less attractive than others. Instead, they will make you feel cheap and shop down. If the quality of the gift is poor, it will become a negative publicity. This is particularly important. To put it simply, if you don't do it, you have to be perfect. Don't worry about that. It will give you ten times the reward.

　 Thirteen, promotional activities are regular. If there are no rules and too few times, it proves that you are not learning enough: Promotional activities are mainly targeted at a few months of a year, a few points in the season, regular and targeted promotions, which will greatly increase sales in the store and benefit from it. Remarks: activities should be advanced, or they can only pick up rubbish behind others' buttocks.

　　 Fourteen, no meeting: Shops can not be done without meetings, management and staff enthusiasm.

　 Fifteen, there is no business plan: There is no plan, trouble, money and time to do things.

If your clothing store meets some of the above points, it is not too late before it is corrected. You know, making mistakes is inevitable. We must constantly correct and keep learning to keep the store on the right track. Of course, there are also some other detailed little compiling, and I am afraid that everyone will say that I am verbose.