RMB Break "7" Women "Chopping Hands" Should Buy Bags For Generations!

Do women need a reason to cut their hands? Of course!

Recently, the exchange rate of RMB against the US dollar in both the offshore and offshore markets has broken through the news of "7", and the circle of friends has exploded. As the "action force" of friends circle, purchasing agents have grasped the hot spot and updated the copywriting:

When the exchange rate is 6.3, you say, "wait for me to see it again".

When the exchange rate is 6.7, you say, "I'll ask my colleagues."

Now 7.1, what is the concept? The same thing of 100 dollars, you need to spend more than 80 yuan...

In the consumption scenario such as Tanabata, this little copy woke up a sleepy shopping woman. Should we go to hoard the goods?

ANN, who had just returned from the us to Hangzhou, received the news that the renminbi broke "7".

Originally wanted to take a pair of mixed blood baby to take a vacation in the country, breaking the "7" news made her anxious. As a global buyer who lives in the United States, the exchange rate will affect the common interests of the buyers and sellers behind a screen.

Maintaining stability is the attitude of ANN. It is better to lower its own profits and not to embarrass fans. Making money is far less important than retaining fans.

When Qixi meets RMB, it breaks "7".

The second time I saw ANN, she was 6 pounds heavier than before. It's hard to get back to the country, who can resist the temptation to face the Chinese food such as fried bread sticks, dumplings and cakes.

Keeping fitness is the ultimate way to maintain her figure. She also brought five sets of body-building clothes, and stimulated her legs with beautiful clothes.

ANN is a native of Zhejiang who has lived in the United States for 17 years. She used to work in the fashion circle just like the movie queen of Prada, and has her own clothing brand in the United States.

ANN's body weight is maintained below 100 pounds a year, but she has also experienced an age when the body weight of pregnant babies has soared to 182 Jin. Despair, pain, entanglement, seemingly with no fashion circle, she continues to dream through Taobao.

Starting from the US purchasing agency in 2011, her annual sales volume reached several hundred thousand yuan, and sales exceeded 5 million in 2016.

Through the advantages of information asymmetry, we can help ANN excavate the first pot of gold in the new field.

As a global buyer who lives in the United States, ANN will also pay attention to cross-border policies and changes in daily exchange rates, which affect the common interests of buyers and sellers behind a screen.

In fact, the impact of this exchange rate fluctuation on ANN is not great. ANN said that they will not increase their prices for a while and reduce their profit margins without losing money. Even if they break "7", they will still sell at the original exchange rate as a fringe benefit to fans.

On the seventh day of the seventh lunar month, breaking the news of "7" is more like a dose of medicine, arousing countless women to be stockpiling, and buying a lot of social media.

Fans spend hundreds of thousands a year.

On the eve of the seventh evening of the seventh lunar month, the ill morbid ANN still opened the live broadcast at 8 o'clock and greeted everyone.

ANN Taobao shop is called New York fashion. The mixed baby in the live broadcast always comes in from time to time, and the big eye baby appears, which always causes a small orgasm.

In March 2017, she tried the first live broadcast in her home in the United States. At that time, is too laggy because ANN has chosen 2 hours in the morning, and the United States has broadcast live at 1 p.m., with fewer people and better lines.

That time, she deliberately opened up her husband, mother and child, and only with her own cell phone, it made her feel more comfortable.

Living abroad will inevitably arouse people's curiosity. Fans ask her age, occupation, and others want to see how much room they can live in the United States.

The live broadcast for 6 hours, without goods, pure chat, attracted more than 7000 fans. After the first "open door", there were fans' private letter ANN: "can you go to otles to help me buy bags for coach and MK?"

A live broadcast opened ANN's live purchasing business.

In the live broadcast, ANN will mix with foreign husbands, and more often, Mr. ANN is also a model for wearing a model.

The interesting live streaming style attracted nearly 300 thousand fans. With fans, there is a market, whether it is a hundred yuan MK package or tens of thousands of watches, short live broadcast.

Some people spend hundreds of thousands of stores a year in ANN stores, and others have taken 8 packages in live broadcast.

The power of the buyer's anchor is too strong, which has attracted the attention of local brands. A local Oteri J from Kang Zhou invited ANN to do the live broadcast. She also provided a live room for 200 square meters free of charge.

"In 2017, a buyer Union in the United States helped sell a package brand, and our 6 buyers sold it in all stores in the United States in only 2 hours." In 2017, through 9 months, ANN's shop and New York fashion sales reached 18 million.

Exchange rate, express delivery, logistics... Cross border business is beset with difficulties.

Compared to the impact of exchange rate fluctuations, logistics is the real headache for ANN cross-border businesses.

The price of postage and the time spent in transportation are all consuming a fan's interest in shopping.

Last year, double 11, ANN sold a black chocolate of Ge Di fan, and sold 3000 copies. But at that time, the courier was not well connected. The direct mail returned to the courier lost 15 yuan each and accumulated a total loss of 40 thousand yuan, and such a loss trading ANN has gone through many times.

A cut is worth a pound of wisdom. In the upcoming double 11 stage, she tried to cooperate with Beihai express to try to solve the logistics problem. Last year, the express delivery price of cooperation was less than 2 pounds (1.8 Jin) and the minimum charge was 8 dollars, and the minimum charge was 2 dollars in 2 pounds this year. If the price advantage of goods is weak, reasonable logistics cost can also become one of the impulse of buyers' consumption.

In addition to logistics, recruiting overseas is also a big problem.

ANN's employees come from all over the world, mainly from university graduates who are 20 years old. Because ANN work and live in white areas, fewer Chinese, and colleges and universities are concentrated in the far away from the center of the city, the problem of concentration together led to recruitment difficulties.

ANN's assistant is a Chinese in Malaysia. She originally wanted to work in the financial industry of the United States, but because of the recession in the United States in recent years, the company's salary far exceeded her expectations, so she chose to come to the Chinese boss's company from a small business assistant.

In the early days, she just worked hard. When the sales performance of the shop increased exponentially, she felt the rapid development of China's economy and found her own sense of value. Her current income can not only afford his daily expenses, but also pay for home loans in Malaysia.

There are also two American universities who are studying American film and TV majors. They come to ANN to make short video clippends, and to output them to the channel of jitter and micro scouring step by step.

In this meticulous division of electricity business lines, more and more foreigners join them, just like a screw, but ordinary is indispensable.

When people are in a foreign country, ANN often feels that they are out of joint with China. "Fortunately, there is live broadcast", so that she can always see the changes of consumers.