Operation Analysis Of Textile And Apparel Specialized Market In The First Half Of 2019

In the first half of 2019, China's textile and garment market has overcome many problems, such as abnormal weather increase, impact on market operation, Sino US trade friction, consumer confidence, market structure adjustment and market transformation. Through active innovation, it has promoted the deep integration of online and offline fields, meeting the new needs brought by consumption classification, and achieving the innovation and upgrading of its own functional orientation. 。

In the first half of the year, the total turnover of 45 specialized markets monitored by the circulation branch was 534 billion 756 million yuan, up 5.97% over the same period last year. The market turnover remained stable and the structure continued to differentiate. The traditional function space of the specialized market was compressed, and the innovative market showed stronger commercial vitality.

1. The overall operation of the professional market in the first half of 2019

In the first half of 2019, the total turnover of 45 key monitoring markets was 534 billion 756 million yuan, an increase of 5.97% over the same period last year. Among them, the turnover of 22 markets increased year by year, the average increase was 9.11%; the turnover of 22 markets decreased year-on-year, the average decline was 4.11%; the 1 market turnover was flat compared with the same period last year.

(1) market efficiency analysis

From the perspective of market operation efficiency, in the first half of the year, the average operation efficiency of the 45 key monitoring markets was 48461.50 yuan / square meter (annualized), an increase of 5.97% over the same period last year; the average business efficiency was 3 million 693 thousand and 700 yuan / shop (annualized), an increase of 5.99% over the same period last year; the average merchant efficiency was 4 million 119 thousand and 700 yuan / household (annualized), an increase of 6.40% over the same period last year.

(two) market regional structure analysis

From the perspective of regional structure, in the 45 key monitoring markets in the first half of the year, the turnover of professional markets in the eastern region was 463 billion 832 million yuan, an increase of 6.73% over the previous year, accounting for 86.74% of the total turnover in the professional market. The turnover in the professional market in the central region was 49 billion 225 million yuan, an increase of 2.81% over the same period last year, accounting for 9.21% of the total turnover in the specialized market. The turnover of professional markets in the western region was 21 billion 699 million yuan, down 2.06% from the same period last year, accounting for 4.05% of the total turnover in the professional market.

Chart 145 key monitoring market area turnover analysis

(three) circulation structure analysis

From the level of circulation, the 45 key monitoring markets include 27 specialized markets for producing areas and 18 specialized markets for sale. In the first half of 2019, the turnover volume of 27 land producing markets was 463 billion 374 million yuan, up 7.64% over the same period last year, and the sales volume of 18 land sales markets was 71 billion 382 million yuan, down 3.72% from the same period last year.

(four) new professional market analysis

According to the circulation branch statistics, in the first half of 2019, there were 3 new textile and garment specialized markets, 2 in the eastern part and 1 in the central region. The total investment in the new professional market was 720 million yuan, and the total construction area of the new professional market was 107 thousand and 500 square meters. Judging from the number of new markets, 20 new markets in the first half of 2015, 22 new markets in the first half of 2016, 16 new markets in the first half of 2017, 6 new markets in the first half of 2018, and 3 new markets in the first half of 2019. According to the continuous data in recent five years, the number of new market is decreasing obviously. The surplus temperature generated by the overheated investment in the professional market in the last stage is gradually fading away, and the number of newly started and newly opened markets has returned to the rational range.

Highlights analysis in the first half of two and 2019

In the first half of 2019, China's textile and apparel specialized market achieved a more stable development in the face of a series of subjective and objective disadvantages. Some professional markets were outstanding, and turnover volume increased. In recent years, the textile and garment market has made some achievements in pattern innovation, format innovation and functional innovation. In 2019, the comprehensive innovative professional market showed stronger business vitality and competitive advantage.

(1) deep integration of online and offline mode innovation

Cash flow, logistics and passenger flow constitute the three major entity flows of traditional spot trading in textile and garment market. In recent years, with the deepening of the application of information technology in specialized markets, the three major entities are gradually transforming into online and offline integration. Cash flow gradually shifted to mobile payment, logistics gradually separated from the physical market, intelligent management and deployment, and passenger online transformation, especially in 2019. In the first half of the year, the daily passenger volume of the professional market in China has declined to varying degrees. However, according to the statistics of market turnover, the market in all regions is still growing steadily in a cold environment. The reduction of physical passenger traffic has not affected the market transaction. The passenger flow under the line is more transformed to online traffic, which is mainly manifested by the market traders' communication and line through WeChat. The mode of display, online ordering and external delivery is in a small batch and lots of transactions with buyers. Buyers do not need to frequent the physical market for transactions. The traditional trading function of the physical market is gradually moving towards deep integration under online and offline.

(two) industry innovation network red live broadcast to enhance retail share

In recent years, the textile and garment market has actively promoted the combination of wholesale and retail and increased the share of retail sales. In 2019, the net red live broadcast mode was rapidly spread in the whole industry. Many textile and garment professional markets actively tested the water network red live broadcast through various ways such as self employment and cooperation, thus solving the problem that the retail market of the physical market was restricted by the geographical area, and greatly opened up the retail territory and realized the innovation of the commercial form. In June, the professional market ushered in the first half of the year, the "crazy season" of e-commerce sales, the 618 big business promotion campaign, and delivered a more satisfactory answer through the live webcast, which led to the growth of sales figures in the first half of the year. At present, the professional market is directly facing the whole country's retail consumers through live broadcast mode, and gradually explores the one-stop experience mode suitable for professional market traders, namely, "red net shop assistants live + shop display + factory price delivery". Net red live broadcasting is expected to become a new growth point to enhance the retail share of the professional market.

(three) functional innovation, platform development, and rich market positioning.

In recent years, the textile and garment market has been actively exploring the "off site development" of the functional positioning of the specialized market while stabilizing the function of the commodity trading platform. It has expanded the service function of the market to the brand cultivation and channel expansion of the merchants, and has actively sought new functional positioning and realized the platform development. In 2019, the specialized market of textile and apparel emphasized the function of exhibition platform and realized the promotion of turnover in specialized market. In the first quarter, China International Clothing and Accessories Fair (CHIC) 2019 spring, fabric exhibition, yarn exhibition, home textile exhibition and other heavy industry exhibitions held in succession. The professional market has accumulated more experience through years of exhibitors' participation, and has paid more attention to the important role of industry exhibition in channel development, brand promotion, concept exchange and cooperation docking. It has achieved good sales results and promoted the turnover of professional market.