UR, A Local Fast Fashion Brand, Has Sprung Up And Is Expanding Rapidly In The International Market.

What do you think of fast fashion brands? ZARA? H&M? GAP? These brands are popular among young people because of their personality, fashion and high performance price ratio.

In recent years, when the international fast fashion giants are facing the dilemma of continuous decline in performance, showing a trend of slowing down, the new local brand URBANREVIVO (UR) has sprung up in a brutal competition environment.

UR was founded in 2006 and is headquartered in Baiyun District. With its fast fashion DNA as the core of operation and management, it has captured the hearts of young consumers by luxurious storefronts, rich styles, fast updating and cost-effective fashion. At present, UR stores have widely covered the key business circles of the first tier cities in China. Last year, the world's largest flagship store in UR was officially opened in WestfieldMall, London, and became the first Chinese clothing brand to be stationed in the largest shopping mall in Europe.

01

Domestic clothing brand against the trend

As a rising star of fast fashion brand, UR, as a "new person", has been in the most difficult period in the market. It has been developing for 13 years, and its sales volume has been increasing continuously. The turnover has been increasing year by year, which is called the dark horse of the domestic clothing brand.

Mr. Li Mingguang, founder of UR, has been trying to run into a wall several times in the early days of his business. However, the failure of failure has not failed him. These valuable experiences have laid a solid foundation for his later establishment of his own brand UR.

In 2006, he founded UR, the first store opened in Guangzhou good Plaza, opened the consumer boom, the daily average flow of thousands of people. Since then, most of UR's stores have been maintained at more than 1000 square meters. In 2017, UR opened its first overseas store in Singapore, officially announcing its entry into the world. In 2018, UR opened 13 new stores in the mainland.

UR stores

Why can UR expand the territory so quickly?

And become China's first national brand to enter the international market?

(UR) to abandon the business model of small stores, select the core business circle, and design the brand image standards to meet consumers' expectations of luxury shopping experience.

Annual launch of 10000 new products, two updates per store every week, so that consumers first time to understand the forefront of fashion.

Strict control of cost and high quality and low price strategy satisfy consumers' desire for cost-effective products.

Multi style

It is this fast fashion trait that has won the popularity and popularity of young consumers and has accumulated a large number of loyal consumers.

02

Become the largest fashion group in the world

Although at first, UR aims to build China's "ZARA", Li Mingguang actually has a higher and further pursuit: becoming the largest fashion group in the world.

A major feature of fast fashion brands is the high demand for design. UR has an international design and development team of over 500 people. They enable consumers of different ages and styles to find their own products. In addition, the other biggest feature of fast fashion is fast, UR speed flexible supply chain system, which has created the world's leading 7 day leading time, that is, the fastest UR product will only take 7 days from design, production to store shelves.

As a fashion pioneer, UR also integrates the brand concept with the environmental protection concept. It uses fashion as a carrier to pass the environmental protection concept of reducing the use of plastic to protect the natural ecology, and constantly encourages consumers to protect the environment from daily drip.

At the same time, UR is also keen on charity and poverty alleviation. Every year, a portion of its funds will be reserved for educational poverty alleviation and Rural Revitalization. This year, UR will serve as a representative of Baiyun District for a small mountain village in Ping Tang, Guizhou, to help them build park facilities. In the future, UR will also give full play to the advantages of design resources, continue helping poor mountainous areas and fulfill their social responsibilities.

After 13 years of development, UR has opened more than more than 250 stores in China and overseas, officially launched the brand group strategy, and gradually enriched the development of UR series. At the same time, it has expanded the international fashion layout against the trend, and will continue to open up overseas markets and promote the internationalization process of brands in the future.