The 5 Sales Strategy Is To Raise Customer Price And Customer Satisfaction 100%.

What should a clothing store want to improve its sales performance? What are the marketing strategies for improving clothing sales? Many people feel that if they want to improve their sales performance, they must let shops attract customers. As long as there is more traffic, they can improve their performance. That is true, but there is another point which is very important. It's easy to raise the unit price, but how to do it? Today Xiaobian will teach you how to use systematic thinking from the following five aspects.

First question: how to let customers buy similar products to raise the unit price?

Answer: to help customers find a reason to buy more similar products, is the most basic way to raise customer price, and also one of the quickest ways.

1, price reduction promotion:

By reducing the price to stimulate customers to buy more, due to the existence of price elasticity of goods, for those goods with large price elasticity, through the sale of promotions, this way can effectively improve the customer's purchase quantity.

2, bundling:

This method is actually a distortion of the sales promotion, for example, the two clothes often made in the store are sold according to the highest price. All of these can increase the sales volume of similar products, and most of them can increase the sales volume of single customers.

3, buy gift activities:

A promotional approach similar to bundling sales, which is commonly seen in the promotion of new products, or on the disposal of goods that are about to expire and to be processed, can also stimulate sales of similar products.

For example, if you buy a garment for 1 yuan, you can take away the clothes that are cheaper than the first clothes and go for promotion.

Second question: how to let customers buy different kinds of goods to raise the unit price?

Answer: we know that commodity combination can promote the increase of customer unit price, promote the purchase of customers' different commodities, and can also be realized through the above activities of bundling sales and buying gifts.

For example, bundling clothing and leather goods together to reduce sales and bundling men's leather goods with ladies' purses can effectively drive the sale of exotic goods.

In order to facilitate the multi buying of different types of goods, we should consider related and non related commodities. Using this complementarity and suggestive stimulation to stimulate customers to buy similar or heterogeneous goods.

Third question: how can customers buy higher value products to raise the unit price?

Answer: everyone has vanity. As long as we work hard in this area, we can learn to praise our guests, especially those who bring our friends together to buy more valuable products.

If the customer's consumption is fixed, but the effective use of display and promotional means, but intentionally promote consumer promotion, it is actually a more effective way to promote customer unit price promotion than general promotion.

　　 Fourth question: how to improve customer unit price through data analysis?

Answer: many shops have ignored the same thing, that is, the sales data of stores. How to use data analysis to improve the customer price?

1. Learn how to use enterprise membership system.

Using member management information system and data mining technology, we can do the following:

"Affiliate affiliate marketing"

Different members choose different products. They use member information in the membership management information system to analyze the shopping lists of members, and search for more closely related products or closely related single products.

Consciously adjust the display, if necessary, use composite display and make conscious sales promotion when promoting sales, so as to enhance the customer's combined consumption behavior.

"Portrait of individual consumer behavior"

Of course, members of different sexes, ages and hobbies have different spending habits. Personal consumption behavior portraits are processed according to member consumption information and membership registration information.

Then according to its social attributes, consumption attributes, personal preference attributes, fashion attributes and so on, a multi-dimensional view is built for customers. According to these customers' Multi-dimensional views and related models, promotional activities can be carried out more accurately, greatly reducing the marketing cost and improving the hit rate and effectiveness of marketing.

"Targeted marketing of members"

Lists the company's higher contribution members to make corresponding promotions, and builds customer consumption behavior portraits based on the customer management information system based on data mining.

We can find loyal consumers and influential "leading" consumers of all kinds of products. These loyal consumers and "leading consumers" will play a strong role in demonstrating and guiding the surrounding consumer groups.

2, what should the enterprises with imperfect membership information system do?

What I mentioned above is a company that has a sound membership management system for enterprises. How can we use the result of category analysis to enhance the customer price for those retailers that have not established the customer management information system or even have established a good collection of data, statistics and useful data?

First of all, we can understand the key categories, category price, category structure, category growth and category concentration through category analysis, understand the trend of category development, and consciously guide the upgrading of category.

Secondly, we should understand the performance differences of different categories in different seasons and holidays, and create consumption peaks through the consumption resonance of categories and seasons, festivals, and so on.

Finally, understand the impact of sales promotion on category sales. The purpose of promotion is to promote sales by category rather than to promote sales.

Therefore, we must follow the effective category analysis to track the promotional results, so as to continuously improve sales promotion.

3, what is the enterprise without membership management system?

There are still a lot of enterprises that have only a few shops, and it is impossible for them to have their own member management system. For those enterprises with almost zero management information system, they should be good at observing and thinking more, and make timely comparative analysis of their own adjustments.

Analysis of what adjustments are successful, achieve the desired purpose, which adjustments are failure, far from the expected target, as long as we constantly sum up, good at summing up, experience can also effectively improve performance.

Fifth question: how to normalize the unit price of the elevator?

Answer: three do...

"One sentence marketing"

That is to say, when the cashier asked the cashier to add one more word to the cashier, "our shop is launching a sales promotion. Is it necessary for Mr. / miss to have one?" even if one of the 20 customers is moved, the unit price of the passenger can also be slightly increased.

"Active recommendation"

For new stores, newly sold goods, and goods that are being promoted recently, store managers can demonstrate and lead those salesmen to sell to their regular customers actively, not only to cultivate intimacy with customers, but also to effectively drive customers' unit price, which is also a matter of killing two birds with one stone.

"Often create some consumer hot spots".

It can use seasonal new products, ultra low price goods, and high cost performance products that are better than those of competitors. It can be used in a more exaggerated way to promote sales and attract customers and customers' eyeballs.

How can a clothing store improve the unit price quickly? The above is the 5 sales strategy shared by Xiaobian, hoping to help you improve the sales performance of the store.