How Do You Do Promotional Activities?

All year round, clothing stores should try every means to come up with various promotional activities to attract the attention of consumers. But it is important to note that any event must have a theme. If there is no theme, it will be regarded as a clearance sale, which will have a negative effect on the brand. Next, let's share the feasibility of higher fashion promotions, and give you some reference.

1, coupons coupons promotion purposes include three major goals of sales promotion, and cash discounts, which are more attractive to consumers who do not plan to buy home clothing, find the terminal to identify activities to spend. For example, when spring comes, you can withdraw from the winter season clothing promotions.

2, discounted cash discount is the most widely used means in marketing promotion activities. Cash discount is more often used in the actual application to let consumers know that products can generate discounts. The discount offered after the purchase process is more attractive to consumers' psychology and enhance consumer's affinity to brand.

3, gift giving is the most popular way to promote sales activities in clothing market except cash discount, and its activities are varied and varied. At present, the common buying and selling methods used by many brands are becoming more and more difficult for consumers to pay attention to. In the aspect of gift promotion, we should pay more attention to the choice of gifts. Good gifts can make consumers feel value for money and choose production because of gifts.

4, trial sample free trial sample free trial this form, more purpose is to let the consumers who have not used the clothing or have not known the brand, try to use it, and try to use it as a regular customer. Another purpose of this activity is to enhance the credibility of the brand.

5, the purpose of special package is to enhance product price and image competitive advantage, mainly including two forms of reduction package and combination package.

6, repeat patronage, reward and patronage is a way to attract fixed brand consumers. Usually in the form of VIP cards.

7, the purpose of product warranty value commitment is to ensure consumers' confidence in the brand and then generate consumption. The main practical means of product warranty value commitment are embodied through service.

8, the award is to make full use of consumer psychology and competition psychology to mobilize consumers to participate in products and brand related activities to promote product sales. The program is a darts game. For a total of three times, we calculated the number of rings in the ring and gave the price discount at the rate of one yuan and one yuan. It is particularly recommended that customers who operate the shopping mall suggest that the sales promotion activities based on shopping mall models will be the most effective. The above clothing promotions can be carried out according to the actual situation, but we should remember that any promotional plan should be implemented in a planned way, so as to bring good results to the clothing store.