Tmall Further Adjusts Auto Parts Industry Standard

On August 12th, in order to further standardize the issue and picture requirements of Tmall automobile / Accessories / vehicle products industry, Tmall revised the Tmall auto parts and accessories specification and Tmall automotive electronics, navigation and audio-visual industry standard.

It is reported that, in the application scope of the Tmall automotive products and accessories release specification, all new products, including "automotive supplies / Electronics / cleaning / refitting", "auto parts / maintenance / Beauty / maintenance", are added to the "motor vehicle audio / automotive electronics / electrical appliances", "automobile GPS navigator and accessories".

In addition, the vehicle information in the title of the product must be consistent with the type of vehicle mounted in the background system of the merchandise release. When displaying the vehicle information in the product title, the merchant shall ensure that at least 1 vehicle models are mounted in the background system of the commodity release. This article applies to commodities under special category of special vehicles, including:

1. Automotive parts / maintenance / Beauty / maintenance: passenger tires, air filters, air conditioning filters, spark plugs, oil filters, automotive batteries / batteries, brake pads, brake discs, headlamp assemblies, shock absorbers, gasoline filters, wipers, handrails, bumpers, steering wheels;

2, automotive supplies / Electronics / cleaning / refit: special car back-up box cushion, special car seat cover, special car seat cushion, steering wheel cover, car clothing, body / window decoration, special car cushion, car key bag.

It is understood that the "Tmall automotive electronics, navigation and audio-visual industry standard" applies to the scope of the new category "automotive supplies / Electronics / cleaning / refit" under the two category "Automotive video / automotive electronics / electrical appliances", "Automotive GPS navigator and accessories" category of all commercial products.

In the product release specification, the commodity brand information must be tagged before the commodity name or specification / model. The expression structure of the applicable vehicle must follow the following format: (applicable) + vehicle type.

Not only that, the vehicle information in the title of the product must be consistent with the type of vehicle mounted in the background system of the merchandise release, but when the information is displayed in the headline, the merchant must ensure that at least 1 models of the vehicle are mounted in the background system of the merchandise release. This article applies to commodities under special category of special vehicles, including automotive supplies / Electronics / cleaning / refitting: intelligent vehicle navigation, traffic recorder (some commodities).

In addition, there should be no "original factory", "original" and other similar words in the title of non original brand merchandise accessories. In the requirements for the main picture, the "Tmall auto parts and accessories specification" and "Tmall automotive electronics, navigation and audio-visual industry standard" added that "sellers should not highlight others' trademarks on the product information page".

According to the media, Tmall in the "Tmall auto parts and accessories specification", "Tmall automotive electronics, navigation and audio-visual industry standard" for the definition of the vehicle system is: a car brand classification, a car series is composed of several models, the vehicle is included in the vehicle department. If BMW brand's 1 series, 3 series and 5 department are car department, Volkswagen brand's central Bora, golf, Langyi, Mai Teng, Passat is the vehicle department; vehicle models describe vehicle information, including engine displacement, gearbox type and version information, such as BMW's 3 series 325iM sports suit, 325iM sports evening edition, 325Li xDriveM sports suit.