Chuan Xiao Hong Is Seeking $4-5 Billion Before It Gets Off The Shelf.

On August 12th, according to the news of "LatePost late", Xiao Hong book was carrying out a new round of financing with a pre valuation of US $5 billion, and the amount of financing was about 4-5 billion US dollars. The report pointed out that Gao Ling capital has expressed strong willingness to invest, and the progress is unclear.

According to the media, before the end of July, Xiaohong book was gradually applied to the application market of apple, HUAWEI, OPPO, and apple APP Store. On the morning of August 1st, Xiao Hong's official responded to the issue of "going off the shelf". Xiao Hong said that it had launched a comprehensive investigation and rectification of the contents of the station, in-depth self-examination and self correction, and actively cooperate with relevant departments to promote the optimization and upgrading of the Internet environment.

According to public information, Xiao Hong was founded in 2013. As of now, it has completed 5 rounds of financing. The institutions involved in financing include Ali, Tian chart capital, Tencent investment, Jinsha River venture capital, Yuan Sheng capital and Yuan Sheng capital. The latest financing stopped in June 2018. The amount of financing was $300 million, led by Ali, Jinsha River venture capital, Tencent investment and other old shareholders.

According to official data released by Xiao Hong, in the second quarter of 2019, the platform MAU exceeded 85 million, and the community produced 3 billion daily exposure notes, of which 70% came from UGC content.