The Forty-Second (2020/21 Autumn And Winter) China Fashion Fabric Finalists Review Held In Beijing

In the uncertain market competition environment, the scale advantages and technological advantages of China's textile industry have made the innovation advantage more tension. In the future, the competitive advantage of enterprises that focus on innovation will become increasingly prominent. This is particularly evident on the stage of the China International fabric design competition, which has been heavily cultivated for 20 years and has accumulated rich industrial resources.

In August 8th, the 2019 China International fabric design competition and the forty-second (2020/21 autumn and winter) China fashion fabric evaluation were held in Beijing. More than 5000 pieces of fabric products from more than 500 enterprises have competed in terms of color application, pattern creation, material application, science and technology innovation, environmental protection, and market application. They compete for six best awards. In addition, the outstanding products of innovative application of focus cotton fiber and Lan Jing fiber also stand out in the two special prizes of "cotton spinning Award" and "Lan Jing fiber product development and Application Award". It is reported that the award results will be announced in September.

Li Binhong, director of the national textile product development center, Li Bo, deputy director of China Textile Information Center, Chen Baojian, chief engineer of the national textile product development center, Xu Yuling, deputy manager of Marketing Exhibition of Frankfurt Exhibition (Hongkong) Co., Ltd., Liu Zhaoxiang, director of Industry Cooperation Department of China Textile Information Center, Lin Bei, deputy director of Asian supply chain marketing of Cotton Corp, Hu Yueling, director of business development and marketing of Greater China in Lan Jing, attended the meeting. This event is jointly sponsored by China Textile Industry Federation, China Textile Information Center, national textile product development center, China International Trade Promotion Committee textile industry branch, textile industry vocational skill appraisal guidance center, China Fashion Color Association and Frankfurt Exhibition (Hongkong) Co., Ltd., China international textile fabrics and Accessories Expo specially supported, supported by Cotton Corp and Lan Jing fiber (Shanghai) Co., Ltd.

Innovative products bloom more and go to new levels.

The China International fabric design competition was held in 1999 as a gold medals competition in the field of textile design in China's textile industry. The product development concept combining the trend leading and market demands has led more than 1000 textile and garment enterprises to carry out product technology innovation, original design and fashion creativity. At the same time, it has conveyed the forward-looking analysis of the trend trend, cultural innovation, product development, design creativity, personnel training and market procurement, helping China's textile industry upgrade from three dimensions of technology, fashion and green.

This review has sprung up a large number of fabrics mainly based on warmth retention function, which include men's formal clothes, fashion women's wear, sportswear, sportswear, jeans and shirts. The products include cotton, wool, linen, silk, chemical fiber, printing and dyeing, knitting and so on.

As for the overall characteristics of the entries, Chen Baojian introduced that in the processing methods, there are fiber materials with heat storage and warmth retention function, such as polyester heating yarn, graphene modified nylon and so on, which have special treatment for fabric structure, such as sanding, fleece and flocking. The fabric has enhanced warmth retention and soft touch, and the fabric woven with jacquard fabric and knitted fabric needled together, and both sides are different in color and fashion. In terms of technological innovation, many unique technologies have emerged, such as greatly improving crease sandwiches by adjusting yarn ratio and weaving technology, and incorporating various functional composite fabrics that reflect light, luminous and pattern changes. In terms of pattern innovation, many fabrics, including sports fabrics, have been added to many fashionable designs, such as the gradual change of the big cycle through the alignment organization, the gradual design of jacquard mesh, etc. in addition, there are many innovative designs in the casual wear and men's suit, which are different from the previous jacquard jacquard designs. This quarter's minimalist design is outstanding. In terms of environmental protection, there are more and more fiber materials such as nylon, recycled polyester, raw fiber, organic cotton and organic wool. It is noteworthy that many enterprises no longer simply do environmental protection concepts, such as organic cotton and organic wool, so that the materials are organic components. The recycling of fiber in addition to a small number of spandex, basically 100% ingredients, so that the fabric's environmental concept is more pure.

Promoting sustainable competitiveness of products from the source

On the basis of the regular competition, this competition and the US Cotton Corp jointly established the "cotton spinning Award" including the "best cotton spinning handicraft Quality Award" and "the best cotton spinning technology innovation award". At the same time, the Lan Jing fiber (Shanghai) Co., Ltd. jointly established the "LAN Jing fiber products open application Award". The establishment of the two special awards is aimed at promoting the application of excellent quality fibers and innovative technology. From the source of fiber materials, we encourage and guide enterprises to open diversified product development models, pass on the concept of life style of green environmental protection and sustainable development, and promote the innovation of the whole industry chain and enhance sustainable competitiveness.

It is understood that the "cotton spinning Award" has been established for three consecutive years since 2017. The award requires that the cotton fiber content of the denim fabric should be above 90% and that of other woven and knitted products should reach 60% or more. The knitted and woven fabrics to be included in the "Lan Jing fiber product development and Application Award" should be included in the Lenzing Co's production and development and promotion, including Tencel TENCEL (brand name), ECOVERO brand, and modal fiber, LENZING ECOVERO fiber, and the use of Tencel fiber brand. The single fiber content in the fabric is not less than 30%.

Lin Pei said that the new peak of the competition has reached the peak of the cotton spinning prize, and the proportion of cotton products has reached 100%. First, it shows that more and more enterprises are aware of the importance of cotton degradability; two, the fabric is more and more fashionable, and it is more in place with the combination of lifestyle and fashion trend; three, the fabric has achieved the product's function well in the innovation of the organizational structure. He hoped that enterprises would make more innovations in fabric finishing to better give cotton spinning products superior performance.

Kang Xueqin, manager of garment industry development in China, praised the products. She said that the fabric category is very complete, from which we can see that the enterprise attaches great importance to the product's material and functionality, and has many innovations in R & D. China's fabric design has made great progress. Many fabrics not only have texture, grade, but also combine all kinds of fashion elements. The fashion sense is very strong in detail. We believe that the market has broad prospects for development.

On the upgrading direction of high quality

The consistent "high matching" evaluation expert lineup is an important factor for the competition to maintain a high standard of professionalism for a long time. The jury is composed of Cotton Corp, Beijing Institute Of Fashion Technology, Fang Ying design studio, Lan Jing group, Beijing white collar Fashion Co., Ltd., Beijing Victor clothing center, door god, Beijing Lining sporting goods Co., Ltd., Elementi Moda S.r.l, China Textile Information Center, China Fashion Color Association, Shanghai Ming Yan Garments Co., Ltd., Xiamen Feng Fei Dress Design Co., Ltd., textile development expert of fashion fashion Limited by Share Ltd, fashion trend research expert, clothing brand designer, technology research and development expert, purchaser representative group.

Ms. OrnellaBignami, the creative director of Elementi Moda S.r.l and former chairman of the international fashion color Committee, said that many of the products used in this competition are environmentally friendly. She pointed out that in the process of R & D, enterprises should pay more attention to the sustainability and environmental protection of products, not only in the process, but in the whole process. The color of men's clothing is mostly black and grey. In terms of aesthetics, enterprises should try more daring creativity and change, and also talk about product development story and brand story.

Qi Mei, vice director of the China fashion information center and the vice president of China Fashion Color Association, said that the current competition fabrics have made many progress and changes in terms of technology application, raw material development, environmental protection, etc. but the color of fabrics is still conservative, the tension of fashion is not enough, and there is no bright spot. In terms of overall quality, such as artificial leather grass, the advanced sense is not enough. In addition to increasing R & D investment and technological innovation, enterprises need to upgrade their quality management consciousness. "To enhance the discourse power of Chinese fabrics in the world fashion field, we must pay attention to quality improvement." She also said that in the September Intertextile (Shanghai) autumn noodles accessories exhibition, China Textile Information Center will open up a high quality fabric area, and guide enterprises to enhance their awareness of high quality fabric development through a more scientific, professional and serialized classification.

"A lot of fabric concepts have been well done, incorporating many elements of environmental protection. The combination of fashion and green environmental protection is better." Fu Kui, design and art director of Beijing white collar Fashion Co., Ltd., while affirming the progress made in China's fabric design, pointed out shortcomings. He believes that nowadays people's pursuit of fashion is becoming more and more sophisticated. In fashion, fine design is embodied in the texture of fabrics, but there is still a lack of fabric texture in enterprises, which needs further strengthening.

Li Xiaofei, deputy editor in chief of "textile and clothing fashion trend outlook", shared the "2020/21 autumn and winter China textile fabric fashion trend", which was studied by China Textile Information Center and national textile product development center. She also pointed out that through the review, we can intuitively feel the guiding effect of fashion trends on fabric product development, which is evident in the color, fiber application and environmental protection of the products, such as yarn recycling, recycling fiber, natural fiber application and development. Secondly, the application of Chinese traditional elements has been perfectly reflected in color and texture. In addition, in terms of high quality, it has also been greatly improved, and its application is more diversified and more usable.

Lining, manager of clothing research and Development Department of Beijing sporting goods Co., Ltd., Liu Rui, said that the research and development of many fabrics focus on functionality, color, texture and sense of hierarchy. They are very creative in the application of functional materials. Jeans are more functional and aesthetic and fashion oriented, and make simple fabrics more interesting and technological. At the same time, he also pointed out that high elastic fabric is a new hot spot of consumption at present. There are not many products developed in this field, and we hope that enterprises will develop more competitive products in the future.

"Many new products of this review have both a sense of technology and a sense of fashion. R & D is very landing and development is targeted and purposeful." Ceng Fengfei, design director of Fung Fei Fashion Design Co., Ltd., Xiamen, thinks that China's design level is constantly improving in recent years. He said that the design needs cultural support, and the balance between Chinese and Western cultures, whether national style or international trend, will make the designer's inspiration wider and wider.

"Economic growth is slowing down and product innovation is stronger." Li Binhong concluded in the meeting that in 2019, both the number of entries and the upgrading of the products in fashion style, functional combination and sustainable ecological concept showed an exponential growth. She pointed out that this achievement was not achieved overnight. China International fabric design competition has gone through 20 years, and the value growth of the competition has been continuously deepened, not only because of the background of the strong and innovative ability of the Chinese textile industry in terms of scale advantage and technological superiority, but also depends on the guidance of the China Textile Information Center, the national textile product development center, and the international excellent fiber promotion agencies and fiber developers represented by American cotton and lentijing. "At the same time, we will continue to develop textile fabric designers training, establish a fashion trend research and publishing alliance and China Textile Technology Innovation Alliance, and guide enterprises to establish a market demand oriented product development management system to drive collaborative innovation in the whole industry." She said.

According to the fabric development cycle and international procurement practices, China International fabric design competition holds two appraisal activities in spring, summer and autumn. It is understood that the total number of enterprises participating in the competition in 2019 was 1112, or 8602. This year's award-winning enterprises will be invited to attend the "2019 China International Fabric Design Competition Award Ceremony" held in Shanghai Intertextile autumn winter noodles accessories exhibition in September. The award-winning products in autumn and winter will also be displayed on the "China fashion fabric" exhibition stand at the exhibition of the exhibition and the China Textile Information Center at the same time, and will be displayed in "Jiangsu (Shengze) Textile Expo", "Keqiao Fashion Week", "Ningbo Fashion Festival", "Guangzhou Zhongda International Light Textile City" and "Humen clothing trade fair".