How Should The Women's Wear Shop Decorate The Store?

The brand image is very important for the design decoration of clothing store, especially in the clothing store. Because this brand image not only affects storefront sales, but also relates to brand development. If a clothing store decoration image is different from the product brand, this will affect whether the brand idea of the product can penetrate into the consumer's mind and be accepted or remembered by consumers. So, how should a clothing store decorate its storefront?

There are several aspects to be noted for decorative clothing stores.

Keeping the store design consistent with brand image not only deepens brand image, but also makes the brand image an invisible publicity sign for clothing products, which is very beneficial for sales of clothing products. Specifically, the following aspects:

Product showcase should be designed appropriately.

The quality of display cabinets is related to consumers' impression of the brand. It is required that the colors and shapes used in the showcase should be coordinated with the brand concept so as to better foil and render products and keep pace with the trend.

Attention should be paid to lighting design in special fitting rooms.

A distinctive fitting room with a brand image fitting room is the best. To feel a brand, it is necessary to try on its product. The fitting room is a factor that affects consumers' decision. Therefore, the fitting room should be related to the brand concept, and the lighting should be good and the air is good.

Store lighting should be reasonable.

Lighting is the most influential aspect of the entire clothing store. Therefore, lighting design must combine product color and product brand concept, and choose the best lighting tone, lighting intensity and lighting distribution according to the consumers' perception, so as to create a comfortable shopping environment and create an elegant shopping atmosphere.

The facade must have its own characteristics.

The facade of a store is also a facade of the brand. The most important thing is to clearly show the brand name and logo. It should be conspicuous, concise, and atmosphere, and can express the cultural concept of the brand. At the same time, there is a clear difference between color and decoration on the shops next to them, so as to attract the attention and patronage of passers-by.

Clothing store display must be reasonable.

The whole clothing store should have a flowing line one day, so that consumers can enter the door and go out, follow the direction of product display, and consciously watch the products. There is no corner of product display. It is obviously different from the fitting area and rest area, and at the same time it forms a whole. The main purpose is to enable consumers to better select products that they are satisfied with and have a general understanding of all products.

Consumer rest area

The rest area is a landmark design of clothing product stores. It is specially designed for those accompanying people, tired to sit down for a rest, or to rest and rest while waiting for others to try on clothes. This is an important setup to optimize clothing investment shop services.