Sheng Xing Dyeing And Finishing: The Two Old Idle Factories Used To Start Weaving Cloth Factory And Grey Cloth Supermarket.

This August, the elite team of Zhejiang Sheng Xing dyeing and finishing Co., Ltd. boarded the plane to Singapore. This is a special group construction activity to commemorate the establishment of the 20th anniversary company. The theme of the event is "the journey of wind and rain for twenty years.

Like the theme of the regiment building, in recent years, the "Sheng Xing dyeing and finishing" campaign has been constantly running: weaving cloth factory, testing the water grey cloth supermarket, setting up a testing center and R & D center. Xu Hualiang, the founder of the company, is always doing a good job of "two problems" in the constant pursuit of novelty and change.

"Take the road that others have not walked, and take the road that others can not walk." As a 80 year old man who grew up in cloth pile, Xu Hualiang said there must be risks in innovation. This requires entrepreneurs to control themselves, but they still have confidence in the future development of dyeing factories.

Vertical access to the industrial chain and integration of resources to test water grey cloth supermarket

In recent years, with the transformation and reconstruction of the global textile industry pattern, Keqiao's printing and dyeing enterprises are deeply aware of the fact that fewer and fewer new customers are coming. Most of the low-end capacity is transferred to Southeast Asian markets such as Vietnam, Bangladesh and India. Keqiao printing and dyeing enterprises are facing severe challenges of transformation and upgrading. To this end, in 2016, Keqiao's printing and dyeing industry launched a "bright sword" rectification action, and put forward the development goal of "green high-end, world leading". Xu Hualiang, located in an old factory area of an Chang, was also shut down in the renovation. "That's the hardest part of running a business for so many years." He recalled that luckily, through the merger and reorganization of "Sheng Xing dyeing and finishing", enterprises finally welcomed the rebirth of nirvana.

After the merger and reorganization, "Sheng Xing dyeing and finishing", like other enterprises, has spent a lot of money on the acquisition of advanced equipment abroad, and has launched a new production line. The company has greatly increased its capacity, and how to open up new markets has become a new problem for enterprises. Last year, the Ma on town government proposed the "processing + distribution" program, which led the printing and dyeing enterprises to develop trade and firmly hold the dominant power of their customers in their own hands.

This idea coincides with that of Xu Hualiang, a trade background. Soon, "Sheng Xing dyeing and finishing" has not only become one of the first batch of "processing + distribution" pilot enterprises in Ma An Town, and is different from the simple sales team. Xu Hualiang also used the old factory area to start weaving cloth factory and grey cloth supermarket.

"On the one hand, we can open up the upstream and downstream industry chain, realize the production and service of weaving, dyeing and selling, and on the other hand, we can make two use of idle old factories." Xu Hualiang said, and in Keqiao, Guangzhou and other places of the light textile market, there are a large number of low, small, scattered customers, whether they get goods from the billet factory or dye the dyeing factory have no right to speak. Grey cloth supermarket is committed to integrate these small and medium-sized customers, so that small customers can develop together to achieve lower delivery price and faster delivery time, and at the same time, they can accumulate a group of new customers on their hands to achieve a win-win situation.

In his view, this road is feasible, but huge capital demand and unstable raw material market are always on the top of the sword, and the risks need to be carefully controlled. Taking the first half of this year as an example, the price of raw materials has gone up and down, and the pace of the supermarket has not been too big. "Test the water first, steady and steady step by step." He said.

Horizontal training and internal strength "two centers" to provide value-added services

After printing and dyeing, the new equipment and new technology have become the "standard" of dyeing factories, which also aggravates homogenization competition to a certain extent. Xu Hualiang said that how to make his own business stand out and gain the recognition of customers becomes a problem he thinks every day.

Learn from the "bailing" to achieve the ultimate mode of service, Xu Hualiang thought of "value-added services" four words, "if we can let customers spend the same money but get more valuable services, customers will be inclined to choose you?"

For this reason, "Sheng Xing dyeing and finishing" has two new centers, one is the testing center and the other is the R & D center. In the testing center, the company provides quality inspection reports for every customer, and the performance of all physical indicators can be found in the report, which reflects the company's attitude towards its products. In the R & D center, the company provides housekeeping services for every new product development. Customers only need to take samples, and there will be special people to follow up. Even if research and development fails, they will tell the reasons and make relevant suggestions.

These two centers do not directly generate benefits, and they will increase the company's additional expenditure by 3 million yuan per year. "This is a long-term investment process, which can enhance the brand value of the company." Xu Hualiang believes that this is also consistent with the government's guiding principle of printing and dyeing enterprises to take the green high-end and the world leading road.