Ann Fashion Chairman Zheng Anzheng: Listing Does Not Change Fashion.

An Zheng fashion (603839) is advancing steadily on the road of "four modernizations".

"The development of an" Zheng "in the future must aim at becoming younger, fashionable, professional and internationalized. At present, the main consumer groups are becoming younger and younger. We are also grasping this trend. China's market is very large. Under the premise of doing well in the domestic market, the company is still moving towards internationalization, and has made an international layout in terms of R & D, operation and other talents. Zheng Anzheng, chairman of an Zheng fashion, recently spoke in an exclusive interview with the Securities Times reporter.

According to the plan, the positive fashion will be built into an international fashion industry group through 5 to 10 years of accumulation.

The way to explore independent brands

As the founder of an Zheng fashion, Zheng Anzheng not only has a keen thinking and unique aesthetic vision for the fashion industry, but also has high requirements for the pursuit of details. He often puts forward his own views and suggestions from a professional perspective. In the interview, there was a detail that impressed the reporters. The original place was arranged at a reception hall in the office building of Shanghai, which was located in the office of Zheng fashion. After reaching the scene, he suggested changing the image and exhibition hall on the first floor, which could better reflect the style and culture of An Zheng's fashion. And before the video began, Zheng Anzheng also stood by the photographer to confirm the effect of the interview background, in order to better display the image in front of the outside world.

Looking back on the entrepreneurial road, Zheng Anzheng began to start businesses in Shanxi and Dalian from the 80s of last century. In the early 90s, the leather industry in Haining, Zhejiang, was developing rapidly, and he was able to catch business opportunities. After accumulating a certain amount of original capital, in 1995, Zheng Anzheng, who was 32 years old, returned to his hometown of Zhejiang and invested in the nine winter leather fashion factory in Haining.

2001 officially launched the "nine posture" women's clothing brand, integrating the fine elegance and romantic passion of Oriental fashion with oriental flavor, creating a classic of self-confidence, elegance and femininity. In the same year, Shanghai opened the first "nine posture" shop and started the exploration of its own brand.

In 2008, Zheng Anzheng formally registered an Zheng fashion, and then began the company's shareholding system transformation. In the same year, the high-end women's wear IMM Yin Mo came out. In 2012, the company launched the first high-end men's clothing brand, an Zheng men's wear, initially established the company's independent multi brand development strategy.

In February 14, 2017, an Zheng fashion was listed on the Shanghai stock exchange.

Looking back on the way to explore independent brands, Zheng Anzheng repeatedly stressed that only one thing he can do in his life is to do well the national clothing brand. He hopes to see the Chinese people's own national brand in the main channels of the country, not the foreign brands that are full of eyes. On the way to brand and fashion, he finally made his own fashion brand. But he did not stop. He thought that the road ahead was still very long, and there was still a gap between the large fashion groups abroad and the continuous efforts of several generations.

Endogenous extension

Turning to the two years' experience, Zheng Anzheng expressed sympathy with the Securities Times reporter. On the one hand, the track of competition after the listing of enterprises is different from the past. Operators need to constantly think about how to maintain sustained and steady growth. On the other hand, with the upgrading of platform, the resources obtained by enterprises are different from before, which will greatly promote the company to continue to move forward.

"If a company does not go public, many private enterprises may not be able to make acquisitions or acquisitions at a certain stage. But once an enterprise is on the market, entrepreneurs are also eager to make the best of their businesses. In addition to the responsibilities of the original stakeholders, there is a sense of mission and responsibility for those who invest in companies with real money and white money. They need to protect their trust and trust. Therefore, from the perspective of entrepreneurs' personal pressure, there may not be such a big growth pressure without listing. Whether or not to go public requires entrepreneurs to understand that there is no right or wrong. From the perspective of social contribution, after the listing, it gives private enterprises more opportunities and ways to give back to society. Zheng Anzheng said.

After many years of development, at present, the main business of an Zheng fashion is independent research and development, production, sales and brand management of medium and high-end fashion brands. Its company includes: "nine posture", "Yin Mo", "an Zheng", "Fei Na Chen" and "the five Stella" of its own brand of fashion goods. In the Greater China area, agents of the "Stella McCartney" and "Stella" McCartney Kids have established the "pyramid" brand matrix of the mature boys and girls fashion with distinctive style and complementary market orientation.

On the basis of the growth of the main industry, the positive fashion is also focused on the main business in finding new businesses. In October 2018, the company acquired the ritual information based on mother and infant products for 361 million yuan, which smoothly entered the field of mother and infant and children's products. In December 2018, the company also joined the frog prince, the ten largest children's wear brand in the country.

Financial data show that in 2018, the company achieved operating income and net profit of 1 billion 649 million yuan and 281 million yuan respectively, up 16.09% and 2.96% respectively compared with the same period last year. In 2019, the company achieved 102 million net profit in the first quarter, an increase of 10.87% over the same period last year.

In Zheng Anzheng's view, A shares have successfully opened up a new chapter in the company's development. The future development strategy is centered on "becoming a world leading fashion industry group". Through the existing brand's deep tillage and meticulous work, the brand awareness, industry status and economic benefits are continuously promoted. Through the construction of the investment and investment projects, the connotation growth is achieved, forming a stable main business foundation and the backing of enterprise development, making full use of the capital platform of listed companies, and building up the multi brand and whole category fashion ecosystem with the existing clothing brand as the core through the development of business cooperation, product cooperation and capital cooperation.