Tmall Enters The Textile Industry, Jingdong Buys Fashion Brands, Will Textile And Apparel Become The Next Battleground?

The latest big news in the near future: Farfetch, the world's largest fashion dealer, spent $675 million (about 4 billion 760 million yuan) to acquire New Guards Group (NGG), Italy fashion group.


I guess you must be scratching your head now. What does this Farfetch and NGG have to do with the title Off-White and Jingdong?


OK, I'll talk about it now.


Jingdong is the largest shareholder of Farfetch, and the NGG acquired recently by Farfetch is the parent company behind Off-White.


So, do you understand this relationship? In other words, Jingdong is in charge of Off-White.


As we all know, Jingdong is the main product of electric appliances, and is not tied up with the fashion trend. So today we have the problem, Jingdong wants to cross the border to play the trend, control the future of the tide makers, turn to the trend of the father?


Farfetch linked to Jingdong


Regular friends of the sea tide must be familiar with Farfetch, SSENSE, END. and other overseas fashion e-commerce sites.


Among them, Farfetch is the largest fashion business in the world, with over 700 buyers and brands. For example, you want to buy Off-White, Engineered Garments, Filson, nanamica... Up to fashion luxury, down to the street brand, basically can be found on Farfetch.


Here, we should also mention the NGG which was wholly bought by Farfetch.


NGG is a fashion group from Italy. It was founded in 2015. It is not only Off-White's father, but also its Palm Angels, Heron Preston and other high fashion brands.


In the electricity giant, Tmall is also directly involved in the textile industry.


In August 8th, Tmall announced that the joint MITSUBISHI chemical company of Japan jointly launched a black science and technology thermal fabric. It is reported that this fabric is named "CELWARM hot Granule", which has the characteristics of light heat preservation, antistatic, good shape retention, no binding feeling, easy to handle and so on. According to the partner MITSUBISHI chemical company, the fabric has made breakthroughs in the fiber structure. The conductive COREBRID fiber is used to continuously corona discharge in the air, which can maximize the warmth and warmth while eliminating the static and static problems caused by the autumn and winter drying season. Both the demeanor and the temperature can be taken into account.


It is understood that in August this year, the first batch of the latest underwear and autumn trousers styles designed and developed will be available, covering Manifen, cat, bananain banana, JACK & JONES, VERO MODA, ONLY, SELECTED and so on.


Warm underwear is a new blue ocean market emerging on Tmall in recent years. From the Taobao Tmall consumption trend in winter, "autumn trousers" is not abandoned by people. Instead, with the advent of the cold wave, southerners who are known as "not afraid of cold" have to prepare several sets of autumn clothes and autumn trousers at home.


From the Tmall search and transaction situation, people under 25 years old and over two years old over 35 years old are increasingly keen on the function of thermal underwear. Based on this, Tmall predicts that the thermal clothing with both fashion and warmth function will have high growth in the next few years.


Privately believe that the electricity giant directly involved in the textile industry to release two signals: 1 textile market prospects are considerable; 2, whether the follow-up business tycoons will cross the river generally into the textile and garment industry, causing the industry shock to squeeze small enterprises' survival space.