Net Profit Rose 106.24% In The First Half Of To Promote The "Fashion IP Ecosystem".

On August 19th, women's shoes enterprises announced the semi annual 2019 announcement on Saturday (002291.SZ).

According to the announcement, the business income of the first half of was 891 million yuan, an increase of 21.11% over the previous year, and the net profit attributable to shareholders of listed companies was 61 million yuan, up 106.24% over the same period last year.

In the first half of, we continued to promote strategic transformation and upgrading, and gradually build a new retail platform, which is "user centered, data driven, consumer scenario integration". After implementing the major asset restructuring and acquisition network, we will gradually play a synergy role with the remote network and jointly promote the growth and development of the "fashionable IP ecosystem".

Saturday is gradually optimizing the main business mode and improving the channel structure and product structure. In its announcement, the company pointed out that in the first half of the year, the company continued to expand the "Saturday Mode" of the shopping center brand collection store, and vigorously promoted the development of the business of e-commerce, and built a diversified platform for the sale of fashion products. Based on the new situation of the retail environment and the diversity of consumer scenarios, the company pays more attention to the use of user fragmentation time, gradually layout and develop online diversified channels, and actively use live broadcast platforms such as Taobao's live broadcast, Taobao C store live broadcast, social platforms such as gathering, love inventory, baby store, and closed time sale and public number sales to further expand the new sales channels and marketing mode. Although the new mode and new channel are not in a high proportion of revenue, the growth rate is swift and violent, and will be further promoted in the second half of the year.

On the other hand, at present, the business model of SATURDAY MODE in the shopping mall has become mature. The company has begun to change the mode of the main business in the early stage of the collection store, and gradually increase the proportion of franchised stores. In addition, the company will gradually transform its original department stores into a franchised store, which is conducive to further improving inventory, capital turnover and cash flow, and reducing operating pressure. In addition, the company will also increase the proportion of leisure and fashion sports products on the product mix with the change of user preferences.

By the end of the reporting period, there were 1378 stores on Saturday.