• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    At Last! Adidas Is Going Downhill.

    2019/8/21 12:18:00 20

    Adidas

    Adidas AG (ADSGn.DE) Adidas group released its interim results today and released a signal of the most challenging earnings in the second half of the year, dragging down the share price of the second largest sporting goods group in the world by 7.1% to 254 euros in the end of Thursday, the biggest drop in nearly three years.

    Adidas AG said it needed to continue to cut prices in the short term to revive sales in Europe, and it is expected that the current economic environment will continue to push up procurement costs. In a media interview, chief executive Kasper R rsted pointed out that the exchange rate war was even more worrying than the trade war. China and the United States contributed more than 45% of the revenue to the group, which would make the Adidas AG settled in euros particularly vulnerable.

    The mid term performance report is actually lacking in "silver trim". The European domestic market stopped the previous four seasons' downtrend in the two quarter. The income of 1 billion 421 million euros was flat in the same period last year. Chief financial officer Harm Ohlmeyer said at the analysts conference call that the local market had stabilized and expected that the rebound in the second half of the fiscal year would be enough to support Europe's annual sales growth.

    The United States continues to be affected by the shortage of mid-range clothing, but sales growth in the two quarter of the North American fixed exchange rate can still rise from 5.8% in the first quarter to 5.8%, while the Nike Inc. (NYSE:NKE) Nike group's brand in the last quarter increased 10% in North America last year. Harm Ohlmeyer pointed out that the United States is still a "very active market", and the product supply problem can be completely resolved this year, which will not affect the 2020 performance.

    The biggest market growth in the Asia Pacific region has slowed down, mainly because the growth rate in the Greater China region decreased by two percentage points to 14%, and the Korean entity passenger traffic continued to decline. 7.8% Harm Ohlmeyer stressed that sales growth in the same store is the biggest driving force for China's performance improvement. In response to analyst questions, Kasper R rsted It points out that China has achieved a good balance between online and offline channels. The daily average passenger flow of the largest flagship stores in China has reached 2-3, while the opportunities for the lower tier cities to expand the physical network are still huge. However, the group will maintain the 12 thousand sales targets while reducing the opening speed; on the other hand, the growth of digital business is significantly ahead of the physical channel.

    Adidas Adidas brand slowed its sales growth in the two quarter from 5.3% in the first quarter to 4%, while Reebok Reebok reversed its downward trend to achieve 3.1% growth.

    Adidas AG's net sales of 5 billion 509 million euros in the quarter were slightly lower than the 5 billion 540 million euros expected by the market, up 4.7% from 5 billion 261 million euros in the same period last year, and 4% after the exchange rate effect, which was flat in the first quarter, and the number of business climbed 37%.

    Gross profit margin improved by 120 basis points, reaching 53.5%. Operating profit increased by 8.6% to 643 million euros, or less than the 651 million euros expected by the market.

    The management reiterated that the annual fixed exchange rate increased by 5%-8% and the growth rate of the second half was expected to increase. The gross profit margin continued to rise from 51.8% in 2018 to 52%, which means that gross profit margin in the second half of this year will be much lower than the medium-term level. The management explained that air supply should be increased by the end of the year to speed up the supply of products in the US market. For Adidas AG, increasing production capacity is not only increasing, but also needs to pay a higher price. On the other hand, Adidas Adidas brand is relocated to the European network of Decathlon SA Decathlon this year, and the profit margin will be suppressed after the wholesale proportion rises.

    Kasper R rsted pointed out that Adidas AG 1/5 capacity deployment in China, most of which supply the local market, helping the Greater China region to create 25% revenue for the group. He also stressed that tariffs would not affect the US selling price of his products when he accepted the CNBC visit.

    Last week, China's Puma SE (PUMG.DE) Puma raised its annual sales and earnings outlook, showing investors' expectations for Adidas AG over the past week and its disappointment.

    As of Wednesday's closing, Adidas AG (ADSGn.DE) surged 50% in 2019, and Credit Suisse Group AG Credit Suisse analysts pointed out today that the group narrowed the gap with Nike Inc. (NYSE:NKE) Nike group on market capitalization. However, sales and earnings were not up to standard, and the trend of the brand was also worrying.

    In recent years, Puma SE Puma, a textbook revival, has maintained strong double-digit growth so far. Nike Nike brand continues to win Adidas AG in Europe and Asia.

    The group has adjusted the new product launch mode of high-end brand Yeezy this year. Kasper R rsted pointed out that last year, restrictions on style delivery but increased supply were changed to increase new products and reduce supply this year. He stressed that although Yeezy is very popular in both primary and secondary markets, the group does not intend to fundamentally expand the product base. The Yeezy sports shoes on the market will only grow slightly as new products are sold.


    Source: no fashion Chinese net: Lin Biying

    • Related reading

    Lining's Dilemma Is Reversed, But Is The Brand Moat Deep Enough?

    Instant news
    |
    2019/8/21 12:18:00
    22

    The First Half Of This Year's Net Profit Exceeds 300 Million, And Its Carbon Beam Production Line To 50 Is Not Enough.

    Instant news
    |
    2019/8/20 15:13:00
    26

    Textile Inspection Expert "Cotes" Has A Group Of "Eye Piercing" Cloth Inspecting Workers.

    Instant news
    |
    2019/8/20 14:55:00
    23

    "Made In China" Is Still Hard To Replace. After Entering The US Market, They Have A Good Idea.

    Instant news
    |
    2019/8/20 14:53:00
    26

    On The Occasion Of The Visit, Britain's Prime Minister Johnson Rushed Out Of The War.

    Instant news
    |
    2019/8/20 14:43:00
    28
    Read the next article

    Brand Building Results In Net Profit Growth Of 9.7% In The First Half Of The Year.

    The net profit in the first half of 2019 was 367 million yuan, an increase of 9.7% over the same period last year.

    主站蜘蛛池模板: 国产精品va无码二区| 波多野结衣在线观看3人| 日本亲与子乱ay中文| 国产成人av在线影院| 五月婷在线视频| 亚洲伊人久久网| 果冻传媒麻豆电影| 国产极品粉嫩泬免费观看| 亚洲2022国产成人精品无码区| 男女一边摸一边爽爽视频| 欧洲乱码伦视频免费| 国产欧美曰韩一区二区三区| 亚洲av永久无码精品天堂久久| 国产精品真实对白精彩久久| 日韩欧美一区二区三区久久 | 中文字幕人成乱码中文乱码| 色屁屁在线观看视频免费| 成人理论电影在线观看| 午夜精品久久久久久久久| 一本大道香蕉在线高清视频| 男女性色大片免费网站| 国产黄大片在线观| 亚洲乱码中文字幕小综合| 成人福利在线视频| 日本a中文字幕| 动漫触手被吸乳羞羞动漫| www.天天色| 欧美日韩精品一区二区三区高清视频| 国产精品单位女同事在线| 久久精品水蜜桃av综合天堂| 视频一区中文字幕| 少妇熟女久久综合网色欲| 亚洲视频在线观看视频| 1024在线播放| 日本理论片理论免费| 四虎国产精品免费久久久| freeⅹxx69性欧美按摩| 欧美日韩一区二区三区四区在线观看| 国产日韩视频一区| 中文字幕一区二区区免| 爱情岛论坛首页永久入口|