Keqiao Fabric + Shenzhen Design, Let The Fashion Industry "Never Stop"! Keqiao Enterprise Group Visits Shenzhen Brand

In August 20th, on the second day after the successful entry of the Silk Road Keqiao into Shenzhen, under the leadership of the construction and Management Committee of China Textile City in Shaoxing Keqiao District, the global textile network and the online Textile City, the Keqiao enterprise group visited two famous clothing enterprises, Shenzhen edge fashion fashion Co., Ltd. and Shenzhen Wan Qi Clothing Co., Ltd., exchanging fabric needs, discussing the trend of fashion, understanding the corporate culture and brand building, and exploring the way of integration and development of the industrial chain.

No.1

Multidimensional integrated development

Shenzhen fashion has a strong internal force, which mainly stems from a group of original troops in Shenzhen who are committed to innovation and change. Keqiao business group first visited Shenzhen yuan Shang Er Fashion Co., Ltd., and learned how Shenzhen's original designers create their own fashion country with ingenuity and national feelings. So, how can we combine the fabric advantages of Keqiao with the others to write a new chapter of fashion?

According to Wu Xidi, chairman of Shenzhen yuan Shang Er Fashion Co., Ltd., the founder of the brand was founded in 2011, and was founded by her daughter, Wei Tingyu, after studying in England. After years of precipitation, the market share of Yuan Shang brand has now covered the Pearl River Delta, Yangtze River Delta, Beijing and Tianjin, which are well-developed and highly fashionable, and the network has begun to take shape.

Wu Xidi believes that whether it is a fabric enterprise or a clothing enterprise, to build a brand, there should be a forward-looking concept of peace of mind, an open and inclusive mentality of cooperation and precise positioning. "The strength of fighting alone is limited, and the coordinated development can achieve win-win results. Keqiao has the advantage of fabric. We have the advantages of design and celebrities, net red and so on. If we can set up a group of "fabric + Design + net red", we can build a "three dimensional integration" or even a multidimensional integrated development mode, which will probably create a new height for the textile and garment industry. Wu Xidi said.

In this regard, Li Tao, general manager of Shaoxing Yao Sheng Textile Co., Ltd. deeply agrees. According to Li Tao, the company mainly manages 12 kinds of embroidery, such as color embroidery, laminated embroidery, rope embroidery, three-dimensional embroidery, etc., and has cooperation with large clothing brands such as Ji Houfeng, Only, di Su and Ao Ni. For Wu Xidi's "three dimensional integrated development mode of fabric + Design + net red", there has been a preliminary attempt and remarkable results. In the future, Li Tao hopes to work together with Yuan Shang son to explore and deepen this cooperation mode and achieve a win-win situation.

Design director Yu Ting Yu has asked the downstream suppliers for fabric quality, texture, handle, shrinkage and color fastness. Deng Rongxu, sales manager of Zhejiang Yuhua Holding Group Co., Ltd., said that in recent years, the entire textile industry in Keqiao has been upgrading and upgrading, and the fabric quality has been greatly improved. Yu Hua holdings is mainly made of chemical fiber and women's clothing. Three years ago, it innovated Ding, and constantly explored new types of fabrics, such as acetic acid, imitation acetic acid, etc., starting from the quality, color and design of fabrics, followed closely with the trend, constantly improving the fabric's fashion, and cooperating with the singer, the movie, the winner, and so on.

No.2

Corporate culture creates economic value

The second stop of Keqiao enterprise group came to Shenzhen Wan Qi Clothing Co., Ltd., visited the design department, purchasing department, staff canteen, etc., clean and tidy, relaxed atmosphere of office environment, and everywhere demonstrated the rigorous work, the pursuit of perfect work ingenuity. "The end of the problem", "not without me, but with my better", everywhere slogans, let everyone feel the charm and value of corporate culture.

"We have been working at a 59 point attitude and we have scored a point in passing every day's work and passed it, not that we are not pursuing perfection, but that we can do better." Fu Yu, director of the company's operation director, has been recognized by many Keqiao business representatives. He has said that it has found more valuable and valuable treasures from this brand than cooperation.

According to Fu Yu, Shenzhen Wan Qi Garments Co., Ltd. was founded in 2010. Its brand "CHLOSIO" (Karosi) is an original design and advanced clothing brand originating in the United Kingdom. Gorgeous, luxurious, elegant and fashionable is the pursuit of CHLOSIO brand style. It reflects the cultural understanding of classicism and shows the noble quality of the brand with modern fashion design techniques. At present, there are nearly 100 branches in the prosperous business circle of the first tier cities nationwide, and over 500 stars are loyal customers all over the world.

After visiting the company, the representatives of Keqiao enterprises felt a lot. They said they would take part in such activities in the future. "Go out" and look at the world and jump out of their inherent thinking in order to keep pace with the times. Xu Xiuying, general manager of Shaoxing Zhou Sheng knitting and Weaving Co., Ltd., said that excellent corporate culture and unique spirit of enterprise are the spiritual food that supports enterprises to go farther and fly higher. Although the matching fabric of our products and the banner banner clothing is not high, I think it is a rewarding trip. What we have seen and heard in this visit has great reference for the subsequent development of Zhou Sheng knitting textile.

"Picking stones from other hills, carving the jade of this mountain, endless learning!" Ren Sijie, general manager of Shaoxing Keqiao paper painting and clothing design Co., Ltd., after visiting the WAN Qi dress, sent out such a feeling in the circle of friends. Ren Si Jie believes that the standardization of management and respect for employees can enable enterprises to become more temperature, thereby reducing the cost of internal friction, improving work efficiency, and jointly boosting the development of the company to the extreme.

The big textile industry is the traditional industry, leading industry and dominant industry in Keqiao. It has the most complete textile industry chain, the strongest textile production capacity and the largest three market in China. Shenzhen fashion women's clothing industry has become a group of women in China with its fashionable style, distinctive personality, multicultural and unique fabric style. It has become the leading group in the trend of women's wear and fashion charm in China. The joint efforts of Keqiao and Shenzhen will further boost the construction of the international textile capital in the new era of "open, fashion, intelligence and high-end", helping China's fashion industry "never stop".