After 95, It Accounted For 32.4% Of The Population And Became A Larger Consumer Group.

On August 22nd, data released by the online shopping platform rebate website showed that the average daily search volume of men's cosmetics increased by 169% over the same period of 1-7 this year, of which 95 accounted for 32.4% of the total and became the largest consumer group for male cosmetics, followed by 25.8% of the 90s and 22.4% of the 00.

From the age point of view, in the 1-7 months of this year, the consumption of men's skin care products ranked first in the 1980s, accounting for 29.85%, followed by 95, accounting for 28.76%. At the same time, the data also showed that male consumers began to pay more attention to details. In the past, men's skin care products stayed at the level of oil control, acne elimination and refreshing. In the 1-7 month of this year, men's attention to blackheads increased by 52%, and the concern for whitening and plaques cream increased by 46%.

The data also showed that male beauty consumption has maintained a high growth rate for two consecutive years. In 2018, the male beauty makeup volume grew by 136% compared to the same period last year, and the male beauty makeup turnover increased by 140.36% in 2019, 1-7. Among them, BB/CC cream, lipstick and eyebrow pencil became the top three male make-up men. In 2019, 1-7 of men bought all male cosmetics, men bought BB or CC cream for 33.4%, an increase of 77.8% over the same period in 2018, while men accounted for 46.7% of eyebrow pencil sales, an increase of 56.55% over the same period. In addition, men's special liner has become the fastest growing single product, an increase of 168.56% over the same period.

In addition, the data also showed that the Han clothing market became another popular growth point in male fashion consumption. In 2019 1-7, the consumption of platform Hanfu clothing increased by 196.2% compared to the same period last year. After 95, it became the main force in the consumption of men's Hanfu clothing, accounting for more than half of the total, of which 39.71% of men accounted for 39.71%. Chengdu ranked the top among men who bought the most Hanfu clothes, followed by Xi'an and Nanjing.

It can be seen that with the change of the new generation of consumers in the sense and aesthetics, "his economy" is rising. Both men's beauty and men's fashion have ushered in a rapid growth.