Shang Pin Home Allocation: The Net Profit In The First Half Was 163 Million Yuan, And The Total Number Of Outlets Was 94.

In August 23rd, there were 2019 pieces of semi annual reports on the sale of goods and accessories (demand area: 200-500 square meters, 203 shopping centers and 500 planned for this year), operating income of 3 billion 137 million yuan, an increase of 9.44% over the same period last year. Net profit attributable to shareholders of listed companies was 163 million yuan, an increase of 32.38% over the same period last year, and the net profit after deducting non profits was 132 million yuan, an increase of 96.49% over the same period last year. Earnings per share were 0.82 yuan.

During the reporting period, the gross profit margin of the company was 43%, basically maintaining the previous year's level, with a net interest rate of 5.2%, an increase of 0.9 percentage points over the same period last year. Non recurring gains and losses totals 31 million 753 thousand yuan, which has a greater impact on net profit. After deducting the non recurring gains and losses, the net profit of the returned parent was 130 million yuan, up 96.5% over the same period.

The 2019 half year business cost of the company was 1 billion 790 million, an increase of 10.1% over the previous year, which was higher than the 9.4% growth of operating income, leading to a 0.3% decline in gross margin. The period fee rate is 37%, down 2.5% from last year, and the cost control is reasonable. Operating cash flow decreased from 120 million to -1.8 billion, down 255% from the same period last year.

During the reporting period, the company launched the second generation of whole house customization for "good life", which brought about the increase of business income, the income of customized furniture products increased by about 5.17%, the income of supporting products increased by about 4.12%, and the O2O drainage revenue increased by about 15.16%.

Self catering business has brought about a rapid increase in the number of cloud membership and business revenue of the company. As of the end of the reporting period, the number of HOMKOO installed Cloud members has reached 1663. In the first half of 2019, the total business income of the company was about 155 million yuan, an increase of about 230% over the same period last year, of which, in 2019 June, the main auxiliary material shipments exceeded 40 million.

The announcement shows that in 2019, the online transaction reached 385 million in the Tmall channel, the Shang pin home brand brand, and the Wayes custom brand sold 125 million online in the first half of the year.

As of the end of June 2019, the total number of stores in the Shang Dynasty had reached 2268 (including those in the renovated stores), compared with the end of 2018, the net sales increased by 168, of which 42% of the shopping centers accounted for 42%. In the first half of the year, the number of shops opened up. The new franchisees accounted for 84% of the new franchisees and 16% of the old franchisees.

At the same time, the company continues to accelerate the sinking sales network to four line and five line cities, and improve the layout of affiliate outlets. In the new shops, the four or five line cities accounted for about 72%. Up to the end of the reporting period, the number of stores in the second tier cities was 22%, and the number of stores in 345 tier cities accounted for about 78%.

During the reporting period, the main business revenue of franchising channels was about 1 billion 695 million yuan, an increase of about 8% over the same period last year, of which about 33% of the second tier cities accounted for about 345 of the 345 tier cities.

Up to the end of the reporting period, the total number of outlets was 94, and the number of self operated City franchisees has reached 137. During the reporting period, the sales receipts of self operated urban retail terminals increased by about 16% compared to the same period last year, and the market share of self operated cities increased rapidly.