Yun Shang Wuhan International Fashion Center Opens Up A New Fashion Industry Mode

The National Central City, the national strategy of the Yangtze River economic belt, the construction of the main axis of the Yangtze River, and the creation of the central service area of Wuhan, Hubei, have created opportunities for Wuhan and Hanzheng Street. According to the general position of "the root of Hankou, the heart of Wuhan and the window of the world", Hanzheng Street is now building a world-class waterfront central service area with fashion creativity, modern finance, cultural tourism and leisure as a whole. The Wuhan municipal government plan mentioned "to push forward to the high quality of economic development, we must promote the upgrading of the industrial chain to the front end of R & D, design and back end brand, marketing, display and other links". It is compatible with the three functions of "strengthening market expansion, fashion guide and intellectual support" with the whole industrial chain layout of Yun Shang, aiming at cultivating a new model of the fashion industry of the whole industry chain. Yun Shang Wuhan international fashion center, as the first landing project of Hanzheng Street Renaissance, is of great significance.

In August 25th, Yun Shang Wuhan international fashion center opening ceremony and the 2019 China Hanzheng Street international fashion industry summit came to Hubei Wuhan.

At the opening ceremony, Xia Lingmin, vice president of the China Federation of textile industry and chairman of the China Textile Federation circulation branch, emphasized that Wuhan is the most important part of China's fashion industry, and Wuhan's textile and garment industry has raised its weight both in circulation and in the whole industry. At present, Wuhan's strategic position in the national development pattern is becoming increasingly prominent. A series of initiatives and national strategies such as "one belt and one road", "Yangtze River Economic Belt" and "rising of central China" have brought great opportunities to the development of fashion industry in Wuhan. In the new historical stage, the opening of Yun Shang Wuhan international fashion center will add a strong color to Wuhan's fashion industry and enhance Wuhan's soft power. Yun Shang Wuhan international fashion center will present an international fashion landmark in Wuhan to enhance the original design and brand hatching ability of Han style clothing, boost the historical glory of Han style clothing, and use the global fashion resources to empower China and emerging markets to create an original fashion industry gathering area in Asia, and help the butterfly industry change in the fashion industry in Central China. Hanzheng Street is a city card of Wuhan. It is an important symbol and window for reform and opening up, as well as industrial circulation. With the leadership of Yun Shang, Hanzheng Street will become the market hub of fashion products R & D, design, exhibition, trading center and "buy the whole country, sell the whole country", "buy the whole world and sell the world".

Fuxing international executive director and joint president, Xu Xiaoliang, chairman of Yu Garden shares, said that Yun Shang Wuhan international fashion center is a world-class industrial scene tailored by Fosun to Wuhan as the global "design capital". It is dedicated to the transformation and upgrading of Hanzheng Street for 500 years. Yun Shang Wuhan International Fashion Center is not only a 570 thousand square meter high standard city landmark, but also a source of fashion industry connecting the world. He said that on the one hand, Yun Shang should take the offline scenes rooted in Wuhan and take root in Hanzheng Street. On the other hand, with the help of Fosun's global industrial capacity, starting from the THE PLACE of China and South Korea, docking the top creative design capabilities and fashion industry models of Japan, the United States and Europe, through the summit forum, business cooperation and other forms, the cloud Wuhan international fashion center will become a world-class T platform, helping Wuhan build into a global fashion industry center.

It is understood that Yun Shang Wuhan international fashion center project is built by the development of the cloud star industry of Yu Garden, which is the flagship platform of Fosun happy and fashion industry. The project is located in the central service area of Hanzheng Street. It is located in the center of clothing and trade as the core and clothing as the core fashion center. It will be built as the leading Asian fashion industry cluster in Central China. It can use the global fashion resources to empower China and emerging markets.

Project planning international fashion business center, Grade A office buildings, grade B office buildings, hotel apartments, SOHO creative office five functions, online empowerment, offline services, will create a research and development, intelligent manufacturing, production, commerce, exhibition, office of the whole industry chain of fashion industry ecological platform. International leading brand, flexible supply chain panoramic display, designer incubator, central China's largest professional sky screen T, Architects Inn, no night block and other Asian leading fashion ecological scenes will be presented in real projects.

In the future, Yun Shang Wuhan international fashion center will join hands with global design and brand strength, hatch out the original Asian trend brand, lead the fashion trend at home and abroad, and create a new Wuhan fashion landmark based on the international trend.

At the 2019 China Hanzheng Street international fashion industry summit in the afternoon, renowned experts and scholars attended the summit. The event was hosted by Jiang Changjian, associate professor of Fudan University.

Jing Xinhua, Secretary of the district Party committee of Wuhan City, said that Wuhan is an important industrial base, a science and education center and an integrated transport hub. It is known as the "golden key" to enter the inland market and has great potential for development and bright prospects for development. As a city card of Wuhan, Hanzheng Street has been the core engine of Wuhan's construction of the national trade and logistics center by adhering to the entrepreneurial spirit of Chu merchants, which has become the core of the city's integration and development. He stressed that the Wuhan international fashion center, built by Fuxing Investment, as the model leading project of Hanzheng Street's industrial transformation and upgrading, has been listed as a provincial and municipal key project. It will use the global fashion resources to empower China and the emerging market, and create Wuhan's new industry benchmarking, fashion benchmarking and city benchmarking. It will bring strong development momentum and innovation vitality to Hanzheng Street, a more than 500 year old country.

Song Haozai, director of the Seoul Urban Development Promotion Bureau of the special city government of South Korea, first congratulated the opening of Yun Shang Wuhan international fashion center, and at the same time looked forward to the deep cooperation between the two sides. He said that Yun Shang Wuhan international fashion center is very professional and avant-garde whether in the professional market, fashion show stage construction, or in designer incubator and network red center service. It will surely inject new vitality into the development of fashion industry in Wuhan and even China, and become the heart of the prosperity and development of China's fashion industry. At the meeting, he also analyzed the experience and practice of building a fashion capital in Seoul. He suggested that Wuhan should take steps and take measures to develop the fashion industry, and constantly improve the fashion industry chain and enhance the value chain. In addition, the development of fashion industry can not just be closed doors, but need to join hands with more fashionable cities all over the world to exchange, cooperate and learn from each other. He said that the signing of the series of Wuhan and Seoul is the first step in the successful cooperation between the two sides. In the future, the two sides will continue to deepen exchanges and cooperation and win hands together.

Guo Guangchang, chairman of Fosun international, said that as one of the earliest cities in China to build a modern garment industry, Wuhan has the "First Street in the world" in Hanzheng Street. Among them, Wuhan fashion industry foundation number, brand and circulation business gathered. Wuhan's fashion industry is developing rapidly, bringing together the world's strongest fashion resources and Korean fashion, especially with a large number of high-quality, highly educated young people are joining the fashion industry. Because of these factors, it is decided to invest in Wuhan Wuhan cloud fashion center. In addition, on the basis of this, the company also established the cloud Shang Industrial Development Group, which is to build a new fashion industry based on Wuhan through technology, scene, platform and globalization, and promote the industrial upgrading and deep operation of the fashion industry. He stressed that the signing of cooperation between Wuhan and Seoul in the fashion industry must integrate the global design and brand strength, create an Asian original fashion industry gathering area in Wuhan, lead the fashion trend at home and abroad, and help Wuhan become a fashion capital with global influence. As Forbes's world's top 500, Fosun will surely bring a world-class new landmark to Wuhan based on many projects in Wuhan and the project of Yun Shang.

Speaking at the address, Zhang Qinghui, chairman of the China Fashion Designers Association, said that the global fashion industry is facing tremendous changes. The fourth industrial revolution represented by information technology has provided tremendous momentum for industrial development. At the same time, the division of labor in the world fashion industry is facing huge risks under the global integration pattern. The consumption of fashion industry in developing countries has been increasing continuously, and consumption iteration has had a huge impact on fashion culture. Against this background, China's fashion industry is full of opportunities. In particular, the fashion industry began to shift from production oriented to consumption oriented. Building a well-off society in an all-round way has brought great opportunities to the development of fashion industry. The change of lifestyle and the internationalization of China's fashion industry are accelerating. All these are accelerating the development of China's fashion industry. In this regard, as a long tradition of industrialization and fashion industry and regional advantages of Wuhan, with the market oriented industrial factors agglomeration, the future urban development is full of fashion opportunities. In the future, Yun Shang Wuhan international fashion center must become an accelerator for the high quality development of fashion industry in Wuhan and even the whole country.

From the perspective of the development of fashion industry in China and South Korea, Hong Enzhu, President of the Korean Fashion Designers Association, elaborated how to promote the development trend of Asia through cultural collision. She said frankly that she hopes to work with Chinese garment enterprises to create a clothing brand with two national characteristics, break through the routine and become a highlight in the development of the global industry, promote the development of the garment industry and meet the development needs of overseas markets.

Yao Yang, Dean of the National Development Research Institute of Peking University, delivered a keynote speech entitled "differentiated development of cities". He suggested that Hanzheng Street should be more livable in block construction, helping Wuhan become an international fashion capital. In his view, the advantages of Wuhan in its convenient geographical location, Wuhan has a profound industrial foundation, concentrating on the 100 year history of China's industrialization, is the key manufacturing base of our country in the first 30 years, and is now the pioneer of higher education and the pioneer of national intelligent manufacturing, and the important starting point of high quality development is intelligent manufacturing, so that the development of manufacturing industry can spiral up. He also said that the construction of an international fashion center in Hanzheng Street should attract more merchants to enter and become more successful in commerce and become a real attraction for people and people willing to come. We must make it a suitable place for human settlement. This requires the streets to be built with fireworks and rich landscapes to make Hanzheng Street a truly international fashion capital.

During the summit, the memorandum of trade and industry cooperation between Wuhan Municipal Bureau of Commerce and Seoul special city of South Korea signed the memorandum on fashion industry trade and economic cooperation, and the framework agreement for the exchange and cooperation of designers and fashion industries between China and Korea, signed a "framework agreement on exchanges and cooperation between designers and fashion industries in South Korea and China", and Hanzheng Street as the center to expand the new version of the external work, thus establishing a bridge for the future exchanges and cooperation between China and South Korea's fashion industry.

The Wuhan Municipal Bureau of Commerce and the Seoul municipal industrial gathering and Development Promotion Bureau jointly signed the memorandum of "fashion industry economic and trade cooperation and cooperation". The two sides will maintain continuous communication and cooperation to jointly promote the friendly cooperation and exchanges of the fashion industry, share the latest policies and regulations of the two cities, and deepen the economic and trade exchanges and cooperation of the fashion industry.

China Fashion Designers Association, Yun Shang Industrial Development Group and the Korean clothing designers association signed the "framework agreement on the exchange and cooperation of designers and fashion industries between China and Korea", and exchanged and cooperated in the related fields of the fashion industry. The three parties signed the agreement. The three parties share fashion resources and information; support the growth, employment, entrepreneurship and overseas expansion of fashion talents; support fashion designers' publicity, marketing and promotion; run fashion designer exchange projects such as designer fashion show, designer contest, buyer's butt meeting, etc., referring to Yun Shang Wuhan international fashion center as a commercial landing agency, so as to promote friendly exchanges and sustainable development of three fashion and fashion industries and exchange and interflow of talents in fashion industry.

At the same time, Shang Lai, IPX, YOPAI and other online technology platform officially released.

Yun Shang Industrial Development Group is the flagship platform of Fosun happy fashion industry, and is owned by Yu Garden stock company. Yun Shang, as a strategic practitioner of Fosun C2M and a deep operator of fashion industry, focuses on industrial customers, with innovation driven and technology led, to create "4+4+4" industrial mode. The online fashion industry resource platform is still APP, new supply chain technology platform IPX, intelligent commerce service platform YOPAI, multi-channel service platform, and construction of Fashion Center (trade, release), fashion town (design, R & D, supply chain), fashion community (scale production), fashion strict selection (retail) four tier offline scenario, opening up demand and data, realizing financial empowerment, and building three new capabilities of "fashion +" industry with scene development, asset management and industrial operation.

Yun Shang Wuhan international fashion center will take big data as support to get through the ports in the upstream and downstream ports of the garment industry chain, accelerate the reconstruction of the S2B2C chain of fashion industry, and optimize the ecological closed-loop of "clothing, production and marketing" in garment industry, so as to fully help the garment industry to achieve "Internet +".

In the dialogue session on the theme of "the revival of Wuhan's business in the fashion industry", Qian Jin, vice president of the Circulation Association of China Textile Industry Federation, Liu Bin, global partner of Fuxing, Liu Bin, vice president of the Korean Fashion Designers Association, and Cheng Shi Dan, vice president of the school of urban design, respectively, demonstrate the importance of the integration of production and city from their respective fields. The distinguished guests thought that in the new round of integration of production and city and the transformation of new and old energy, in order to realize the fashion revival and continue the splendor of Wuhan, Hanzheng Street must make efforts to mark the international market, make efforts to culture, identify the location, realize differentiation and characteristic development, and constantly improve the industrial chain and enhance the value chain, while borrowing new business operation mode, making up the short board of talents design, and boldly innovating creativity. In particular, we need to leverage the platform of Yun Shang Wuhan international fashion center, and constantly integrate and gather all kinds of advantageous resources to build Hanzheng Street into the Hanzheng Street and fashion center of the world.

On the roundtable forum entitled "design driven and driven by Asian cities", Tian Zuoyun, chairman of China and Asia Pacific regional representative of the United Nations Habitat programme, Zhang Zhenshan, chairman of Cheng Yun, Korean designer Li Xiangfeng and YOSAR Yun Shang Xing, founder of the United Nations Habitat Planning Commission, President of the Asia Pacific region on the round table forum, fully affirmed that through the creative design and cultural integration in the process of urban development, we can promote the city's new vitality and promote the competitiveness of the city while promoting the development of the industry.

As we all know, the fashion industry is a multi industry cluster combination that integrates the upgrading and combination of all kinds of traditional industrial resources, and is a new industry format with high creativity, high market control capability and high added value characteristics, which can lead the consumption trend.

On the day of the event, all participants attended the cloud show Wuhan international fashion center and watched the T show.