What Changes Have Taken Place In The Home Textile Exhibition At The Age Of 25? Yang Zhaohua, Vice President Of China Textile Association And Chairman Of China Textile Corporation, Said So.

After entering the twenty-first Century, diversified development has become the global rhythm. Intertextile Home Textile Exhibition Following the changes in the consumer market and constantly adjusting strategies, the concept of "big home textiles" was formally put forward in the industry, and the categories of big home textiles were clearly defined and classified, providing a strategic guidance and practical platform for the future "home textile" layout. From "fifteen" to "11th Five-Year", the rapid development of the whole industry promoted the rapid development of the exhibition. During this period of high-speed development, the exhibition will constantly improve the concept of "big home textiles" and the exhibitors will be more comprehensive. At the same time, in view of the good foundation in the early stage, The Intertextile home textile exhibition has opened a precedent for home textile exhibitions in promoting the protection of intellectual property rights, publishing the trend of China's home textiles, assembling industrial clusters, participating in exhibitions, introducing intangible cultural heritage exhibition areas, and promoting cross-border cooperation.

During the "12th Five-Year" period, China's home textile industry moved from rapid development to steady progress. The exhibition faced tough downside risks and deepened services, helping enterprises build confidence and forge ahead. During this period, European exhibitors came back, and domestic leading brands of home textile industry also focused on exhibitors. The exhibition focused more on the promotion and publicity of brands. At the same time, the concept of cross-border cooperation has been comprehensively upgraded. The exhibition has joined wallpaper enterprises, home furnishing enterprises and sun shading curtain enterprises. Various cross-border activities are also actively helping domestic textile enterprises to find new cooperation space.

After entering the "13th Five-Year" period, the industry took the reform of supply side as the main line, accelerated the development of new kinetic energy, and implemented the strategy of "three products" based on "increasing variety, improving quality and creating brand", advocating "new home textiles and new life". Intertextile home textile exhibition is also actively promoting the industry's innovation and development, advocating the transformation of the industry to "big home". Through organizing various cross-border cooperation activities, it has led the home textile enterprises to carry out deep docking with other industries and enterprises, and has achieved preliminary cooperation. During the transformation process, the home textile exhibition also helped the home textile enterprises enhance their design capabilities (from graphic design to overall design) and product integration capabilities, which lay the foundation for the future realization of the overall soft landing. During this period, the spring home textile exhibition was also restarted. The two seasons of the year will further divide and enrich the exhibitors, and the exhibition platform will be more specialized to meet the procurement needs of different product seasons.

Looking back over the past 25 years, the development of Intertextile home textile exhibition has promoted the rapid development of the whole industry and made great contributions to the industry. Along the way, the innovation and success of home textile exhibition is also inseparable from the support of all parties concerned with the industry.

Yang Zhaohua said that in order to thank the enterprises, clusters, local associations and related partners who have been actively participating in and supporting the home textile exhibition, they will organize the "home textile exhibition 25th anniversary award ceremony" at the 2019intertextile China International Home Textiles and accessories (Qiu Dong) fair. Thank the industry for its support for the exhibition and its contribution to the development of the industry. It is reported that the site will be awarded the five awards: outstanding contribution award, sincere cooperation award, quality engineering excellence enterprise award, Industry Promotion Award and pioneer Partnership Award.

Head up the future

New ideas enhance industry expectations

In the past 25 years, the Intertextile home textile exhibition has always been a leader in the development of the industry, and all of them start from the needs of exhibitors and spectators. In the important period of industrial transformation and upgrading, home textile exhibition is actively guiding enterprises to carry out innovation and development, and strive to win the initiative and initiative of industrial upgrading.

It is reported that this year's exhibition activities are more fragmented, so as to help enterprises achieve better results. For example, we should focus on cross-border activities. , First, set up the concept of "overall soft loading", expand the scope of cooperation with furniture enterprises, and invite designers and furniture brands to participate in the exhibition. Two, with the help of the power of industrial cluster regional governments, we will organize the joining of home textile industrial clusters and furniture industrial clusters to promote in-depth cooperation. The three is to promote the "overall soft landing" and integrate more home accessories enterprises and carpet enterprises to participate in the exhibition to enhance docking and cooperation. The four is to hold joint exchanges with designers at home and abroad with Frankfurt to carry out docking with enterprises to help exhibitors and exhibitors to achieve "drainage" of design resources.

Yang Zhaohua stressed: " The purpose of holding a trade fair is to give the exhibitors a sense of acquisition, and also to provide direction and ideas for the transformation and upgrading of enterprises in the future. This is the important significance of the association's home textile exhibition. This year, one of the highlights of the exhibition is to lead enterprises to establish the concept of "overall soft packaging", and advocate enterprises' "from production cloth to soft packing scheme providers", to support furniture enterprises and building materials enterprises to achieve landing on the whole house customization. In the past few years, the 5.1 brand hall has gradually changed in this direction, the effect has already begun to show. "

This year, The "finished curtain exhibition area", located in the North Hall of the exhibition, is well received. Since the beginning of the year, the topic related to finished curtain has always been the primary focus of the industry. The concept of finished product curtain is actually forced out according to the change of market consumption habits, and it is also the inevitable choice for the fabric enterprises or industries to take the branding road. Therefore, home textile exhibitions and trade associations will actively promote the development of finished curtain and gather resources of all parties, such as furniture enterprises, whole house customized enterprises and so on, and use more cooperative ways to promote the transformation and upgrading of the fabric industry and enterprises. At the same time, the association will also release this exhibition. "Finished curtain standard" Hold "Curtain future development trend forum" Invite outstanding business representatives and industry experts to discuss the development prospects of the industry with you and identify the future development direction of finished products, that is, the delivery of customized curtain and the standardized finished curtain. Guide the industry and enterprises to differentiate and develop, relocate and start again, and ultimately promote the entire fabric industry to take the road of brand development.

It is reported that in order to expand the influence, the organizers also based on the "Z generation" favorite lifestyle and home style this year, with the theme of "Z generation players" as the theme, created 3 ins red live rooms in the finished curtain exhibition area, including "ins wind", "salt sweetness" and "new Guofeng". In the same period, there was also a video live broadcast of "changing curtains for home" in collaboration with Tmall home textiles.

In addition, this year's 8.1 Pavilion is also a highlight. The museum has gathered some home accessories, pillows, carpets and other enterprises. The main concept of soft packaging is for the industry to realize the large home and the whole house custom landing for empowerment. In the future, the home museum will gradually expand and become the focus of the exhibition.

In this year's international economic complex and changeable background, home textile enterprises are full of expectations for the 2019 autumn home textile exhibition. Yang Zhaohua said: " Although the external situation is changeable, opportunities and challenges are at the same time. China Home Textile Association will lead enterprises to actively carry out structural adjustment of products and market, help supply side structural reform of home textile industry, promote the high quality development of home textile industry, and strive to realize the transformation of home textile industry to service manufacturing industry. "