2019 Development Trend Of China's Fashion Apparel Printing

　 The current world economic structure is undergoing structural adjustment. China's textile industry is facing new situations and new changes. However, people's yearning for and pursuit of a better life has never changed. As the full expression of technology content, fashion style, green environmental protection and economic value, the independent value of apparel printing in the whole textile industry chain is becoming more apparent. 　

　　 In August 28th, The 2019 China garment and apparel printing development conference with the theme of "new orientation, new path and new development" and the general meeting of China printing and Dyeing Industry Association It was held in Humen, Dongguan, Guangdong. Meeting Elected the president, vice president, secretary general and committee of experts of the second China printing and dyeing Association. director Announced the decision of the awarding ceremony of "China garment printing elliptical machine research and development center", and held the third China clothing and apparel printing contest award ceremony.

　　 Yang Jizhao, vice president of China Federation of textile industry, Chen Zhihua, President of China printing and dyeing industry association, vice president of China printing and dyeing industry association, Li Ruiping, President of China printing and dyeing industry association, and Yang Jin Chun, executive vice president of China Apparel Association. Qiu Jianrong, vice chairman of China printing and dyeing industry association, chairman of Shaoxing Fei Ya printing and dyeing Co., Ltd. director Huang Guoguang; Humen Town Committee of Dongguan secretary Management Committee of Binhai New Area director Liu Jie, deputy mayor of Humen, Dongguan secretary Yu Yao, Huang Peimin and Chen Haohua, deputy mayor of Humen Town, Dongguan; Humen clothing and apparel industry management committee director Tan Zhiqiang, Liu Shijie, President of Shenzhen Textile Industry Association, Xu Weidong, Deputy Secretary General of Shenzhen garment industry association, Xiao Yining, deputy mayor of Shaxi Town, Zhongshan Province, Guangdong, Guangdong City, Zhongshan City, Shaxi Director Huang Shengcai, Zhangcha Town, Chancheng District, Foshan, Guangdong Director Pan Yingyi, director of the association of garment printing and Creation Association, Xiao Junping, chairman of Dongguan wool garment designer association, Chen Jingdong, executive vice president and Secretary General Zhu Huaze of Dongguan apparel and apparel industry association, Humen, general manager of Humen Convention and Exhibition Center, Wang Baomin and other leading guests and business representatives attended the ceremony. Meeting 。

　　 This China garment and apparel printing development conference is sponsored by the China Federation of textile industry, sponsored by the China printing and dyeing industry association, CO organized by the Humen clothing and apparel industry management committee, jointly organized by China printing and dyeing industry association clothing and garment printing branch, Beijing trillion dyeing and finishing Consulting Co., Ltd. and Dongguan shunrui Exhibition Service Co., Ltd., and has been supported by the Beijing garment and apparel industry association, Guangdong garment designers association, Shenzhen Textile Industry Association, Dongguan Humen clothing and apparel industry association and other units. 　

　　 Meeting from Dong Shuxiu, Deputy Secretary General of China printing and Dyeing Industry Association Host.

　　 Grasp the new orientation and create a healthy environment for the development of industry

　　 With the accelerated transformation of China's economic development mode, the development of high quality has become an important topic in the development of textile industry in the new era. As an important part of the textile industry, the printing and dyeing industry is a key link to solve the problem of inadequate development of the textile industry. It is the core strength to support the smooth operation of the textile industry, and also an important promoter of the high quality development of the textile industry.

　　 Yang Jizhao, vice president of China Textile Industry Federation In his speech, he said that today's social development has entered a new stage of new era, and people's consumption demand has been constantly upgrading, from the satisfaction of injection weight to the promotion of quality. follow Tangible product orientation follow Service experience, from imitation wave style consumption to personalized and diversified consumption, China's clothing and apparel printing industry has also ushered in new opportunities and new developments.

　　 Around this time Meeting On the theme, Yang Jizhao put forward three points of development. proposal First, based on the new positioning of the industry, efforts should be made to create a healthy environment for the development of the industry; two, we should explore new paths for industrial development and open up new growth points for the industry; three, we should take technological innovation as an important kinetic energy to boost the new development of the industry.

　　 In the face of the new development environment, Yang Jizhao pointed out that our clothing and garment printing enterprises should pay attention to the construction of local brands, enhance the premium ability of local brands, enhance international exchanges, lay stress on industrial cooperation, pay attention to scientific and technological innovation, enhance the ability of independent innovation and quality of innovation. Our clothing and garment printing industry should also seize opportunities and continue to deepen the adjustment of technological structure, product structure, productivity structure and industrial structure, and conform to the trend of the industry to create a healthy development environment for the garment printing industry.

　　 Humen Town Committee of Dongguan secretary Management Committee of Binhai New Area director Jie Liu In the speech, the China apparel and apparel printing development conference and China International Fashion and accessories exhibition are the top event of China's fashion printing industry. This conference will bring together industry leaders, business leaders and experts and scholars to take the pulse of the industry and discuss the development of the industry, in order to practice new knowledge and explore new ways of wisdom, so as to provide new ideas and new impetus for the innovation and upgrading of the clothing and garment printing industry. Humen will take this conference as an opportunity to learn from the experience of industrial upgrading and promote new steps in Humen's fashion industry with new ideas, new technologies and new models.

　　 Liu Jie revealed that in recent years, Humen is also constantly thinking and exploring the path and practice of transformation and upgrading of clothing and apparel industry. At the beginning of this year, the Humen Party committee government The strategic task of creating "Bay Area fashion city" is put forward. We are committed to promoting the transformation and upgrading of fashion and clothing industry to the fashion industry. Through the strong fashion industry, we can highlight the fashion gene and background color of Humen.

　　 Looking for new paths to help improve the quality of the industry

　　 With the continuous change of people's consumption and lifestyle, style individuation, fashion diversification, product functionalization and consumption experience have become the new demands of more and more consumers. When printing and garment production meets the needs of garment market, challenges and opportunities coexist, and the prospects for development are broad. Therefore, it is an important task for the printing and dyeing industry association of China to make the industry stronger and the enterprise refined.

　　 At the meeting, Li Ruiping, vice president of China printing and dyeing industry association and President of China printing and Dyeing Industry Association For the first chapter of the work report, from the work review, work outlook two aspects were reported. Since its establishment, the China printing and dyeing industry association has been actively integrating industry resources to promote enterprise optimization and upgrading. Through in-depth research and docking, it has organized a series of influential activities, which has set up a good platform for the upgrading of garment printing industry chain upstream and downstream, and has made a beneficial attempt for the sustainable development of the industry.

　　 At the same time, Li Ruiping also put forward the work of the next sub committee. proposal We should strengthen the self construction of the branch, enhance the influence of the branch, strengthen the research work, understand the needs of the enterprises, and continue to do well. Two sessions(NPC and CPPCC) "And" quality competition "to boost the development of the industry and continue to play a bridge role. government We should make good decisions for staff officers, integrate resources, carry out various forms of docking activities, guide technological upgrading, improve the level of mechanization, automation and intellectualization, promote the standardization of industries, guide the scientific development of the industry, strengthen the construction of expert teams, do well in consulting and training work, strengthen the awareness of environmental protection, realize the healthy and sustainable development of industries and industries, and help enterprises go abroad to make overseas layout. 　

　　 Chen Zhihua, President of China printing and Dyeing Industry Association In the concluding remarks, the printing and dyeing Association of China's printing and dyeing industry was founded in 2016, and has achieved outstanding achievements under the leadership of the first sub branch. It has played an active role in in-depth research, building industry communication platform, promoting excellence, holding exhibitions, and production chain docking. Conscientiously achieve cohesion, cohesion of the industry's hearts and resources; service first, to create a platform for industry services; at the same time, constantly innovating and enriching the methods and means of service in the industry.

　　 At present, the clothing and printing industry is facing important development opportunities. The work of the branch is also at an important stage of development. Chen Zhihua expressed the hope that the branch will grow and expand with the development of the industry synchronously, create a quality service platform for the development of the industry, and promote our garment and garment printing industry to become bigger and stronger and contribute to the development of the high quality industry.

　　 In addition, the meeting was held. China printing and Dyeing Industry Association , Meeting Elected the president, vice president, secretary general and committee of experts of the second China printing and dyeing Association. director 。 At the same time, the decision of the "China garment printing elliptical machine R & D center" was announced, and the plaque of the R & D center will be presented at the ceremony of the new plant of Rugao Tianyuan apparel printing Co., Ltd. in October.

　　 Since the launch of the third China Fashion and apparel printing contest, it has received wide response and active participation from the industry. Evaluated by the expert group. There are 1 gold medals, 2 silver awards, 3 bronze prizes, 7 special prizes, and 15 outstanding prizes. 。 It was held at the meeting. Awarding ceremony of the third China fashion boutique competition (attached list). 　

Gold prize

Silver Award

Bronze Award

Excellence Award

　　 Seek new development and optimize the allocation of upstream and downstream industries

　　 In order to further integrate the upper and lower reaches of garment and apparel printing industry chain resources, Meeting Experts and scholars at home and abroad, brand clothing, excellent representatives of the upper and lower reaches of the supply chain, professional buyers and famous designers are invited to conduct in-depth exchanges, discussions and docking on hot and difficult issues such as the allocation of domestic and international apparel and printing resources and overseas transfer routes, creating new ecosystem of Internet supply chain services, cultural and creative and fashion values, customized new business models, improving the supply chain efficiency by technological innovation and material and equipment innovation. 　

　　 At the meeting, China printing and dyeing industry association Printing Committee director Huang Guoguang The report is entitled "the status quo and development of China's garment printing industry". Huang Guoguang pointed out that China has a complete garment printing industry chain and unique competitive advantage. After years of development, it has become a major producer of garment printing equipment and equipment in the world. It has the most comprehensive industrial scale and has made gratifying achievements in many fields. It is mainly manifested in the new life brought by our printing technology innovation to printing enterprises, the development of printing materials closely followed the market demand at home and abroad, the gradual popularization of automatic printing equipment, the rapid growth of the manufacture and application of digital inkjet printing equipment, the rapid development of the personalized customization of cultural T-shirts, and the printing of digital inkjet printing will become the new direction of enterprise upgrading.

　　 With the rapid development of the Internet and the arrival of the era of big data, the rise of new retail will bring the distance between factories and consumers infinitely closer, and the transparency of market demand will enable factories to achieve "demand creation". Alibaba CBU general manager of domestic commodity supply chain Yuan Wei In the report "Several Thoughts on the impact of new retail on manufacturing industry", it is pointed out that in the face of the new retail development trend, manufacturing enterprises should improve the integration ability of industrial chain, understand consumer demand, accelerate the reaction speed of factories, and achieve full channel sales. 　

　　 As a rising star in the Asian textile industry, Bangladesh's textile competitive advantage in the international textile market is gradually emerging. Bao Huihong, chairman of Four Season Fashion In the report entitled "industrial empowerment, embracing the future - the cooperation needs of China's Bangladesh textile industry chain", we introduced the development of Bangladesh's textile industry, low labour costs, flexible and reliable prices in Bangladesh. Entrepreneurship The environment and tax free market entry share the company's experience in Bangladesh's layout in the past 7 years.

　　 In the afternoon, business representatives such as Pak Fick Textile Design Co., Ltd. continue to exchange and docking, analyze the new situation of the international textile and garment industry, and share the experience of enterprise operation management. Meeting Chaired by Huang Guoguang. 　

　　 The China Brazil Economic Corridor project provides important opportunities for strengthening trade cooperation between Pakistan, China and other European countries. Pak Fick Textile Design Co., Ltd., executive director of China USMAN SAEED The new advantages of Pakistan's textile and garment industry are introduced. As the most important pillar industry and the largest export industry in Pakistan, the textile industry has advantaged raw material advantages and labor advantages, cheap land resources, lower cotton prices and labor costs, preferential foreign investment policies, and imported cotton enjoy zero. tariff Export preferential policies and so on.

　　 What is fashion? How do you understand fashion? Huang Gang, China's top ten fashion designer Based on the four elements of style, color, fabric and pattern, the paper introduces the trend of 2020SS fashion print design, predicts the trend of fashion print design: figures, geometry, hand-painted, two dimensional, oriental aesthetics, dream, nature, texture and texture. 　

　　 In recent years, the garment printing industry has shown the trend of individuation, small batch, quick response, reduced inventory and so on. Rao Zhiyuan, general manager of machine element (Fujian) intelligent printing technology Co., Ltd. The report entitled "transformation and upgrading of garment printing enterprises" introduces the advantages and application fields of digital printing solutions for garments. 　

　　 With the post-90s crowds becoming the main force of consumption, product quality has become the core demand. Innovation and process diversification become new demand points. follow Sports attribute is more fashionable, leisure and design. Huang Yuan, senior manager of electrical products development department of 361 degree (China) Co., Ltd. The report, entitled "demand for embroidery for 361o printing", analyzes the brand's demand for printing and embroidery from three aspects, namely, changes in the environment, changes in consumer demand and industry changes. Huang Yuan pointed out that the development of enterprises and brands in the future requires technological R & D capability and a relatively complete management system. Combination Supplier. 　

　　 The continuous development of the industry has promoted the continuous improvement of printing technology. This also puts forward higher requirements for clothing and printing equipment. Qiu Deqiang, chairman of Rugao Tianyuan fashion Printing Co., Ltd. A report entitled "Discussion on the problems to be solved in the process of automation of clothing and apparel printing" is introduced. The development of the elliptical machine and the printing characteristics of the elliptical machine are introduced, and the problems to be solved in the process of automatic printing of clothing and accessories are analyzed. 　

　　 Qiang Tingguo, vice president of fabric and garment Department of Tianhong Group The report, entitled "cooperation in apparel and printing industry chain", introduces the basic situation of Tianhong Group. Around the role of Tianhong's supply chain, it summarizes the key points of printing development, clothing effect, and the three key elements of quality T-shirt, texture, color and use.

　　 Subsequently, Li Qingbin, director of marketing of Guangzhou Yun garment technology Co., Ltd., Sun Chengming, general manager of Zaozhuang timetime knitting garments Co., Ltd., and Dongguan new materials Polytron Technologies Inc research and development department. director Lu Jiehong, general manager of Zhongshan Digital Technology Co., Ltd., Wang Wenli This paper introduces the construction of the printing platform for clothing and adornment, the creative design of printing products, the application of environmental protection coating ink in printing technology, and how to create higher value in digital printing. 　

Reporter Hong Tao